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Creative Industries study programme : the case of Vilnius Gediminas Technical University. Rasa Levickait ė Junior Research Fellow, Assistant to the Dean 10 October 2011. Key facts. Idea by dr. J ūratė Černevičiūtė Dev el o p ed since 2005 with 4 colleagues in VGTU Launched in 2008
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Creative Industries study programme: the case of Vilnius Gediminas Technical University Rasa Levickaitė Junior Research Fellow, Assistant to the Dean 10 October 2011
Key facts • Idea by dr. JūratėČernevičiūtė • Developedsince2005 with 4 colleagues in VGTU • Launched in 2008 • Since 2009 among top 5 study programmes in the country • From 5 key persons in 2008 up to 16 in 2011 • 40 students in 2008, over 300 in 2011 • Highest exam score • Integration with business and public sector
Issues to be discussed • Idea • Novelty • Success factors • Study process • Teaching methodology • Community • Projects • Employment • Opportunities
Idea • Developed in Vilnius Gediminas Technical University Department of Philosophy and Political Theory – far from creative industries, but meaning that brilliant ideas can be born anywhere • Brought new study field – communication studies • Hardly understood in bureaucratic institutions, later in several years – an object of academical boast • Platform for new research areas
Novelty • New discipline • Different approach • Attention to small details • Cooperation with business companies • Maximum freedom • Not teaching only, but orientation • New research areas and ideas • Elephant in the room
Translatorsof John Howkins “CreativeEconomy” at thebookpresentation, 2010
Success factors • No competitors in the region • Trend • Political strategy • EU support • Creative economy – one of the most growing sectors in the World • Creative economy as lifestyle
Study process • Fundamental disciplines • Professional disciplines • Modern disciplines • Professionals • Experts • Practicians • Study quality control • Student–colleague approach
Teaching methodology • Harvard Business School cases • Work shops • Projects • Invited lecturers • Creative tasks • Effective communication methods • Self evaluation • Reports
Community • KISA – Creative industries students association • Open innovation forum “I, idea” • Project “Doing Business” • Innovation week at Vilnius City Municipality • Project shopping • Professional meetings • Season parties
Open Innovation Forum “I, Idea”, guest speaker – Ramūnas Žilionis digitouch!
Projects • Euroweek 2011 Coimbra Portugal – Best project award (Creative Ecologies: creating, developing and sharing sustainable ideas) • Vilnius city creative industries mapping document • “Travel different” project in Vilnius Užupiscluster • KI vandalai
Employment • VGTU • Barclays • Pixelmator • OKT • Skrendu.lt • Baltictours.com • Užupis Cluster • etc. • Architecture • Audio visual • Video games • Tourism • Marketing • Communication • Cinema • etc.
Innovation week, CI project shopping, Vilnius City Municipality, 2011
Opportunities • Creative industries sectors cover over 3.000 companies with approx. 28.000 employees • New professionals demand is constantly growing • 96 percent of 4th year students are employed • CI sectorrevenue1 billion EUR (2010)
Creative Industries study programme: the case of Vilnius Gediminas Technical University Rasa Levickaitė Junior Research Fellow, Assistant to the Dean 10 October 2011