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AIA Conference

AIA Conference. John Nicholson Chief Executive Aviation NZ 27 July 2010 Engineering Division. Connecting customers to New Zealand Aviation solutions. Overview. Will cover: Review of last year Update on Aviation NZ The region by sector matrix What we are doing

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AIA Conference

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  1. AIA Conference John Nicholson Chief Executive Aviation NZ 27 July 2010 Engineering Division Connecting customers to New Zealand Aviation solutions

  2. Overview Will cover: • Review of last year • Update on Aviation NZ • The region by sector matrix • What we are doing • Who wants a boarding pass? Connecting customers to New Zealand Aviation solutions

  3. Supply Influence Demand NZ Companies Sector Champions Customers Opportunities • Aviation NZ • Identifies • Validates • Facilitates • Builds scale • Develops Programmes • Promotes • Champions Need Scale Collaboration Interaction Respond Respond CAA AIA MoT NZTE Connecting customers to New Zealand Aviation solutions

  4. Aviation NZ Role • Develops strategic relationships with international companies • Identifies, and validates opportunities • Facilitates and project manages responses • Raises NZ aviation profile • Encourages regulatory alignment Connecting customers to New Zealand Aviation solutions

  5. The market outlook • Farnborough sales nearly US$29b • Bullish Boeing and Bombardier 20 year forecasts • Asia Market growing fastest • Less maintenance, more outsourcing • EU moving away from Euro base • OEM technology relationships • Service function and relationships more important Connecting customers to New Zealand Aviation solutions

  6. The sector/market mix Connecting customers to New Zealand Aviation solutions

  7. The culture of doing business “… if we go into another country and make decision based on how we operate in our own home country – the chances are we’ll make some very bad decisions.” Prof. Geert Hofstede, author of Culture’s Consequences, et al. “Know your enemy and know thyself and you can fight a hundred battles without peril (Sun Zi, The Art of War, 6th century BC) iglobal

  8. What is a brand? • The link between an organisation and its audience - internal and external• A reputation • A perception of an organisation – both emotional and rational • A sum of all of the parts of an organisation • The glue that binds an organisation together and provides its stakeholders and members with a sense of belonging • A common voice and a collective force

  9. Why build a brand? • To connect with your audiences – both internal and external• To build a reputation • To express the promise that your organisation offers • To deliver the promise that your organisation offers • To develop consistency which leads to trust • To build strength through solidarity• To increase the value of your organisation

  10. What we are doing: the brand The vision: A specialised, globally connected high value, growing and sustainable service and manufacturing industry based on 21st century technologies. Values Professional – expert advice Innovative – develops solutions Collaborative – brings together Responsive – customer focus Accountable – measured by results Connecting customers to New Zealand Aviation solutions

  11. What we are doing - positioning Positioning statement: • New Zealand’s competitive MRO expertise keeps your aircraft safe and cost-efficient Substantiation • High quality standards, rising productivity levels and moderate OECD-level costs mean New Zealand MRO companies are internationally competitive. Connecting customers to New Zealand Aviation solutions

  12. What we are doing: actions • Relationships in market • Relationships with key NZ companies for MRO project • ICAO –ACI AMPAP, Akl early Oct 2010 • ASPA event, Akl 11 and 12 Nov 2010 • Avalon Airshow 1 to 6 March 2010 • Potential visit from India • Potential South America research Connecting customers to New Zealand Aviation solutions

  13. Who we are working with Anzes Aviation Enterprises Axiam Castech CHEC Compotec DC Ross Eagle-i Eurocopter Fibreglass Developments Fieldair Flight Interiors Hamilton Aero Hawker Pacific JMI Aerospace Metrology Group National A/C Interiors Northland Contract Boat Builders Oceania Pacific Aerospace Peet Aviation Southair Strategic Sourcing Southern Cross Engineering W&G Davies Connecting customers to New Zealand Aviation solutions

  14. Collaboration at a price Connecting customers to New Zealand Aviation solutions

  15. Conclusion • Aviation NZ is about collaboration to achieve the scale and breadth of response • We focus on higher value, but more complex solutions • Some programmes are in place • Opportunities exist for involvement • Who wants a Boarding Pass? Connecting customers to New Zealand Aviation solutions

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