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Trading Diamonds for Clubs: The Impact of a Cover Charge on Social Interaction

Trading Diamonds for Clubs: The Impact of a Cover Charge on Social Interaction. Jesse Fletcher. Purpose. Interactions taking place within a music club setting The intersection between institutions and crowds Emergence vs. Predictability Attract individuals to pay for entry

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Trading Diamonds for Clubs: The Impact of a Cover Charge on Social Interaction

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  1. Trading Diamonds for Clubs:The Impact of a Cover Charge on Social Interaction Jesse Fletcher

  2. Purpose • Interactions taking place within a music club setting • The intersection between institutions and crowds • Emergence vs. Predictability • Attract individuals to pay for entry • Invoke cultural norms through Symbolic Cues • Norms affect interaction • “Interaction effect”

  3. Counterintuitive Interactions • Cover Charge • Alcohol Prices • Cheering for Unknowns • Moshing

  4. The Troubadour • “An historic venue for established and developing musical and comedic acts.” • Intimate Knowledge • Physical Setting

  5. Collective Altercasting • Goffman (1959): Altercasting • Collective/Corporate • Attract (CREATE!!!) Customers • Symbolic Cues • Invoke Culture • Generate Value

  6. Dimensions of AltercastingWeinstein et al (1963) • Structural Distance • Posted Rules • Relative Distance • Direction of Payment Nexus • Emotional Distance • Secondary Group Relationship • Support • Seeks support • Interdependence • ‘Viewers Like You’ • Degrees of Freedom • Acceptable activities

  7. Cover Charges(Paying for What’s Free) • Cast into “Patron” • Cognitive Dissonance • Re-entry • Chain Reaction • The Domino effect of Cog. Rebalancing • Interaction Effect • Symbolic Cues (Degrees of Freedom)

  8. Alcohol(Overpaying for what’s not free) • Miller, Brenda A et al. 2005. “Emerging Adults Substance Use and Risky Behaviors in Club Settings.” The Journal of Drug Issues 5:02 Pp. 357-378. • Characteristics of Setting • Scripts of Popular Culture • First Usage Rates • Culture of Risky Behavior

  9. Alcohol (cont’d) • Cavan, Sherri. 1966. Liquor License: An Ethnography of Bar Behavior. Chicago, IL: Aldine. • Defining the Situation • Regression to the Mean* • Routinized tasks and activities • Latitude of Behavior • Role Release • Self Indulgence • Manipulation of Social Space • Segregation • Lateral vs. Contrapositional • Milling Area* • Role Definitions

  10. Alcohol (cont’d) • Why? • Cognitive Dissonance • Captive Audience (Homans S/D) • Cultural Script • Cast into role with corresponding players

  11. Unwarranted Cheering(Excitement over the unknown and unanticipated) • Cultural Precept • Cognitive Dissonance • Manipulation of Social Space • The Sacred Stage • Cavan (1966): Defining Roles • Kelley’s Attributional model • Time, Context, Consensus

  12. Moshing • What is Moshing?

  13. Moshing

  14. Moshing (cont’d) • Unacceptable Behavior in Everyday Life • Cavan’s Regression to the Mean • Culture Invoked • Youth Ritual • Standardization • Role Release • Turner & Killian (1987) • Milling (Size and Social Space) • Precipitating Event (Proper Stimuli) • Circular Reaction*

  15. Circular Reaction • Feedback Loop • Vanishing Point of the Growth Curve • Between 33% and 50% • Riot Danger

  16. The End

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