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The rewards and risks of Web2.0

The rewards and risks of Web2.0. Q : Is this Social Media stuff Risky Business? A : No way. What could possibly go wrong?. It’s really just a tool. Respect the fundamentals One voice, one message The dialogue must be written Use data to establish direction

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The rewards and risks of Web2.0

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  1. The rewards and risks of Web2.0 Q: Is this Social Media stuff Risky Business? A: No way. What could possibly go wrong?

  2. It’s really just a tool Respect the fundamentals One voice, one message The dialogue must be written Use data to establish direction Remember, not everyone is equally ready

  3. Overview: Social Media The tools The Web Really Simple Syndication (RSS) Blogs & Video blogs Social Networks

  4. The Tools (continued) Social Networks Facebook Twitter MySpace (but not so much anymore) Sharing (Share This)

  5. Overview The Tools (continued) Tracking tools Technorati Google Search Google Analytics

  6. The Web Everyone we deal with uses the web The Electronic Newsroom Print Broadcast Online Outlets Your University Homepage Google, Yahoo, AOL, MSN 140+ million visitors a month 16 million to ABC, NBC, CBS & FOX 30 million to CNN (online)

  7. The Web and NC State Approx. 70,000 people a day visit either www.ncsu.edu news.ncsu.edu More than 25 million a year are making the choice to visit one of our sites and seek out news & information about North Carolina State University

  8. Web-based Media Kitnews.ncsu.edu Web version of traditional materials Links to online sources & resources referenced in releases More than 2,000 followers on Twitter (NC State News) “Share our good news” page solicits friends to spread the word through their own Twitter and Facebook accounts

  9. Web-based Media Kitnews.ncsu.edu News visibility on NC State Home Page Bottom half of the home page is dedicated to news content News page is one of the 10 most-visited sites at ncsu.edu

  10. RSS Syndicating your content directly to subscribers Newsfeeds to reporters News area of your site and syndicates Platform for other media Others can share your feeds

  11. Blogs and higher education They’re everywhere Admission, alumni, students, faculty all have blogs on sites out there Millions of “citizen journalists” Blogs (189 million around the world)

  12. www.HiceSchool.com

  13. Your school is being blogged Students talking with prospective students, faculty talking with parents – it’s happening Do you embrace the madness?

  14. Blogs as commodity Colleges and universities have jumped all over blogs, so where is the differentiation? Trendy and cheap, but sustainability is the key

  15. Twitter Do I really need to know what you’re doing every waking moment?

  16. Twitter Is Growing twitter.com had about 5 million site visits in December 2008 23 million in December 2009 75 million users (17% twittered last month)

  17. Twitter Can Be Useful Share links, news, feedback, answers, insights, even real-time coverage of news and events. Listen to the social media conversation surrounding your brand, participate in it and affect it.

  18. Twitter News Coverage

  19. Blogs & Twitter are about influence Influence is directly related to your following Your following is your audience Massive influence online translates to massive influence off-line If you do them well, you become your own media channel Today’s student/institution has started building his or her online network Where will you/they be in 5 – 10 – 20 years

  20. Web Video Viral/shared video is the new “it” technology November 2009: 30 billion videos viewed online on the US Video and flash are far more prevalent now 63% of adult Americans have broadband Flash is on 99% of internet-enabled desktops The “Trickle Up” effect 60% of Internet users consume user-generated content

  21. The cast of players YouTube/Google Fox Interactive Media Yahoo Video Viacom Digital Microsoft HuLu AOL

  22. YouTube/Google About 40% share of the market 12.2 billion videos in November 2009 YouTube accounts for more than 12 bill 94.7 videos per viewer (per month) The others – 19 billion downloads/views in November 2009 from the competitors Source: comScore

  23. Social networking 82% increase in time spent on social networking sites over the past year. Sites like MySpace, Facebook and others are where prospective and current students, alumni, etc. gather 206.9 million unique visitors to Facebook in Dec. 2009

  24. Facebook 90% of full-time U.S. college students are members Two-thirds visit daily 300 million active users

  25. The great debate Do we follow them? Do we monitor them? Is leadership important?

  26. Keep the web in your toolkit Develop your strategies and goals first There is no magic bullet Know the technologies Where is a blog or Facebook appropriate? Apply, measure, move on

  27. Questions to ask yourself Are you ready to make the commitment? It does take some work to make it happen Do you really want interaction and more transparency? And does your boss? The entry costs are low – but the cost of not following through can be great. Sustainability

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