Options Available. Nothing Self-discipline Statutory Control Self-regulation. What’s wrong with legislation alone?. Slow Hard for consumers to understand Expensive Inflexible Ignores “important trivia” Inadequate and irrelevant sanctions. What is self-regulation?.
“… a system by which the advertising industry actively polices itself. The three parts of the industry – the advertisers … the advertising agencies … and the media – work together to agreed standards and set up a system to ensure that advertisements which fail to meet those standards are quickly corrected or removed …”
Advertising self-regulation in
Europe – the blue book
South AfricaINTERNATIONAL RECOGNITION
“All advertisements should be prepared with a sense of responsibility to the consumer”
Advertisements should not contain any statement or visual presentation which, directly or by implication, omission, ambiguity, inaccuracy, exaggerated claim or otherwise, is likely to mislead the consumer.