Polar, the pioneer of wearable sports and fitness technology and the leader of heart rate monitoring for more than 35 years, announces its partnership with Les Mills, the leading provider of group exercise programs worldwide. Learn more!
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PRESS RELEASE – FOR DISTRIBUTION June 7th, 2016
Polar Teams Up with Les Mills
to create a Fitter Planet
KEMPELE, Finland – June 6, 2016 – Polar, the pioneer of wearable sports and fitness
technology and the leader of heart rate monitoring for more than 35 years, announces its
partnership with Les Mills, the leading provider of group exercise programs worldwide.
The partnership brings together Polar’s leading heart rate training guidance with the
motivation and results that go hand-in-hand with LES MILLS fitness programs.
Vaughan Schwass, CEO of Les Mills Enterprises explains that Polar is the perfect partner
to join Les Mills on its mission to create a fitter planet. “The personalized and adaptive
heart rate guidance that Polar provides inspires people to get the most from their
workouts. Team this with Les Mills’ proven workouts and people get the results they desire
and in turn, continue to fall in love with fitness.”
Polar’s heart rate monitoring devices, such as the H7, A360 and A300, allow Les Mills
participants to keep track of their workouts and ensure effective exercise – whether
sweating in a LES MILLS fitness classes or pumping it up in their living rooms with LES
MILLS On Demand, a workout streaming service. Moreover, Polar takes the workout
sessions further with its Polar Flow online platform and app. When syncing their devices
with Polar Flow, participants will not only be able to view details of their workout, but also
receive guidance and suggestions for improvement and keep track of their long term
The partnership spans a wide range of joint actions. Polar heart rate monitors are now
being used by Les Mills Program Directors and Trainers who love the insight it gives them
and the ability to track their workouts against their long term goals. In addition, the
companies will be working together on product development, joint research initiatives and
greater integration of Les Mills workout information on Polar devices. Les Mills is also
excited to be bringing Polar onboard as a partner of its global LES MILLS Live events.
“Polar prides itself on our rich history of heart rate monitoring, coaching and helping users
get the most of any activity,” said Marco Suvilaakso, Polar Global Product Director. “Les
Mills inspires millions of people around the world to get moving every week. Blending our
heart rate and activity tracking tools with Les Mills’ cutting-edge group exercise classes will
not only help people around the world get active and achieve their fitness goals, but also
ensure that their fitness experience is personalized and easy to understand, bringing them
closer to reaching their goals.”
Polar is the leading pioneer in heart rate monitoring, activity trackers and training
computers. With nearly 40 years of experience and a proud heritage in innovative
physiological and sports medical research, we cater to all levels of fitness by offering a
comprehensive product range including cycling computers, wearable sports devices and
activity trackers, training apps and online services. Our award-winning training computers
are the number one choice among consumers worldwide, being sold through over 35,000
retailers globally. Headquartered near Oulu in Finland, Polar is a privately held company
that operates in more than 80 countries including U.S. headquarters in Lake Success, NY.
For more information, please visit www.polar.com.
About Les Mills:
Every week millions of people rely on Les Mills for the world’s best group training. Les
Mills workouts are licensed in 100 countries by 17,500 partners around the world. These
partners have access to research, marketing and new workouts every three months. A
tribe of 130,000 certified instructors bring those workouts to life every day. The future of
fitness is merging physical and digital. Les Mills is leading the way with immersive training
and workouts on demand. For more information on LES MILLS Workouts, Les Mills Live
events and LES MILLS On Demand, visit www.lesmills.com.
# # #
Grace Khoo, Asst Marketing Manager, Polar Singapore
1 Commonwealth Lane #07-04 One Commonwealth Singapore 149544
Tel: 6692 7722