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Tom Vereijken | Chairman, Eucetsa

TOWARDS A EUROPEAN ETV SYSTEM Tom Vereijken EUCETSA. Tom Vereijken | Chairman, Eucetsa. Benefits of a European ETV System. Ambition of the different ETV projects:

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Tom Vereijken | Chairman, Eucetsa

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  1. TOWARDS A EUROPEAN ETV SYSTEMTom VereijkenEUCETSA Tom Vereijken | Chairman, Eucetsa

  2. Benefits of a European ETV System • Ambition of the different ETV projects: • “The European Commission wants to set up a European “Environmental Technologies Verification” (ETV) System in order to improve the competitiveness of European technologies on a global market.” Tom Vereijken | Chairman, Eucetsa

  3. Benefits of a European ETV System (1) • For Technology suppliers: • Faster accreditation of the performance of innovative technologies • Easier access to financial investments • Promotion & marketing opportunities • Providing more chances for innovative technologies, enlargement of markets • Accelerated market acceptance Tom Vereijken | Chairman, Eucetsa

  4. Benefits of a European ETV System (2) • For purchasers, investors, regulators, policy makers: • Reliable and comparable information • Minimised performance risks • Minimised investment risks • Well-informed sustainable investments, improving health and environment • Marketing: creating awareness with potential buyers • Fair competition Tom Vereijken | Chairman, Eucetsa

  5. Conditions for success • Inclusiveness • Involvement of industry • Involvement of Member States • Branch associations • Market orientation Tom Vereijken | Chairman, Eucetsa

  6. Involvement of the industry • Address concerns of the industry: • Continuous involvement of industry as expert stakeholders in the different stages of ETV • Difficult cost / benefit balances • Cost vs. quick process • Cost (time) vs. credible testing • Cost vs. size of accessible market • Cost vs. access for SME’s • Integration with other innovation leverages (e.g. demonstration projects) Tom Vereijken | Chairman, Eucetsa

  7. Involvement of Branch Associations • Important role for branch associations in ETV systems • Generating feedback from the industry • Stakeholder involvement • Marketing of ETV • Challenging prejudices • Disseminating ETV results Tom Vereijken | Chairman, Eucetsa

  8. Market orientation • Key issues for a market-driven ETV system: • Verification tests addressing effective consumer concerns • Involve consumers/users as stakeholders • Profitability of ETV for technology suppliers • Market study on sales impact of 10yr. ETV USA / Canada • Need for EU funding? • Guarantees for the credibility of the system • Efforts to enlarge the ETV acceptance area • Promotion of the system to a wide public Tom Vereijken | Chairman, Eucetsa

  9. Conclusion • A successful and useful ETV Europe: • Offers great commercial opportunities for innovative technology suppliers and other stakeholders • Means an important step towards sustainable development • However there are important conditions to be taken into account • Participation from the industry • Market-driven • Additional promotion and market studies needed • Acceptance and harmonisation of the system Tom Vereijken | Chairman, Eucetsa

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