CNBC-TV18 & CNBC AWAAZ
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CNBC-TV18 & CNBC AWAAZ 10 YEARS OF BUSINESS LEADERSHIP 10 YEARS OF BENCHMARK BUDGET COVERAGE PowerPoint PPT Presentation


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CNBC-TV18 & CNBC AWAAZ 10 YEARS OF BUSINESS LEADERSHIP 10 YEARS OF BENCHMARK BUDGET COVERAGE. BUDGET 2010. INDIA’S NO.1 BUSINESS PLATFORM – DOMINANT DUO. OVER 3 TIMES MORE THAN THE COMPETITION CONSOLIDATED. NEARLY 6 TIMES THE CLOSEST COMPETITOR. 500% HIGHER THAN THE NEAREST COMPETITOR.

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CNBC-TV18 & CNBC AWAAZ 10 YEARS OF BUSINESS LEADERSHIP 10 YEARS OF BENCHMARK BUDGET COVERAGE

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Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

CNBC-TV18 & CNBC AWAAZ

10 YEARS OF BUSINESS LEADERSHIP

10 YEARS OF BENCHMARK BUDGET COVERAGE


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

INDIA’S NO.1 BUSINESS PLATFORM – DOMINANT DUO

OVER 3 TIMES MORE THAN THE COMPETITION CONSOLIDATED

NEARLY 6 TIMES THE CLOSEST COMPETITOR

500% HIGHER THAN THE NEAREST COMPETITOR

Source: TAM, TG: CS AB Males 25+ Yrs, Market: All India, Channel Share


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

OUTPERFORMS COMPETITION DURING BUDGET, BY A MULTIPLE

FM SPEECH (1100-1250 HRS)

BUDGET DAY (0600-2400 HRS)

BUDGET WEEK (21ST – 27TH FEB)

105% HIGHER THAN THE NEAREST COMPETITOR

NEARLY 3 TIMES THE CLOSEST COMPETITOR

NEARLY 50% HIGHER THAN THE COMPETITION CONSOLIDATED

Source: TAM, TG: CS AB Males 25+ Yrs, Market: All India, Channel Share


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

UNDISPUTABLE HINDI BIZ LEADER,

80% SHARE ON BUDGET DAY, ALMOST 100% IN SPEECH

BUDGET DAY

DURING FM SPEECH

Channel Share %

Source: TAM, Market: HSM; Time Period: 26/02/10, 0600-2400 hrs, CS Males AB 25+


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

ATTRACTS GENERAL AUDIENCES, NO.2 HINDI NEWS CHANNEL

% Channel Share

Source: TAM; TG: CS Male AB 25+; Markets: HSM; Period: 26/02/10; Time: 1100-1250 hrs


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

GENRE LEADER BY FAR IN HINDI MARKETS

OVER 2 TIMES MORE THAN THE COMPETITION COMBINED

175% HIGHER THAN THE NEAREST COMPETITOR

ALMOST 40% HIGHER THAN THE COMPETITION CONSOLIDATED

Source: TAM, TG: CS AB Males 25+ Yrs, Market: HSM, Channel Share


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

DOMINATES, FROM SMALL TOWNS TO METROS

Source: TAM, Market: All India, Channel Share, Time Period: 26th Feb’10, 0600-2400 hrs, TG: CS AB Males 25+ Yrs


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

CHOICE OF HINDI SPEAKING INDIA, ACROSS THE BOARD

Source: TAM, TG: CS AB Males 25+; Channel Share, Time Period: 26th Feb’10, 0600-2400 Hrs


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

MOST PREFERRED BY ALL AUDIENCE GROUPS

Source: TAM, Market: All India, Channel Share Time Period: 26thFeb’10;


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

CHANNEL OF CHOICE FOR ALL HINDI AUDIENCES

Source: TAM, Market: HSM, Channel Share, Time Period: 26th Feb’10


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

INDIA CAN’T IGNORE THE FM SPEECH, CHOOSES CNBC-TV18

BUSINESS NEWS

FM Speech

ENGLISH NEWS

HINDI NEWS

INFOTAINMENT

MOVIES

SPORTS

Source: TAM, TG: CS AB Males 25+ Yrs, Market: All India, Channel Share Time Period: 26th Feb’10, 1100-1250 hrs


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

DURING SPEECH, CNBC AWAAZ LEADS HINDI NEWS,

AHEAD OF GEC’S

BUSINESS NEWS

FM Speech

HINDI NEWS

ENGLISH NEWS

HINDI MOVIES

GEC

SPORTS

INFOTAINMENT

ENG MOVIES

LIFESTYLE

Source: TAM, TG: CS AB Males 25+ Yrs, Market: HSM, Channel Share Time Period: 26th Feb’10, 1100-1250 hrs


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

ON BUDGET DAY, CNBC-TV18 IS INDIA’S LEADING TV CHOICE,

AHEAD OF GENERAL NEWS, MOVIES, SPORTS

BUSINESS NEWS

Budget Day

ENGLISH NEWS

HINDI NEWS

INFOTAINMENT

MOVIES

SPORTS

Source: TAM, TG: CS AB Males 25+ Yrs, Market: All India, Channel Share Time Period: 26th Feb’10, 0600-2400 hrs


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

ON BUDGET DAY, CNBC AWAAZ IS HINDI SPEAKING INDIA’S CHOICE, BEATS GEC’S, LIFESTYLE, MOVIES & MORE

BUSINESS NEWS

Budget Day

ENGLISH NEWS

MOVIES

GEC

INFOTAINMENT

SPORTS

LIFESTYLE

MUSIC

ENGLISH ENT.

Source: TAM, TG: CS AB Males 25+ Yrs, Market: HSM, Channel Share Time Period: 26th Feb’10, 0600-2400 hrs


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

4 TIMES HIGHER INVOLVEMENT ON CNBC-TV18 DURING BUDGET

Source: TAM, TG: CS AB Males 25+, Period: Wk 09 (21/02/10 - 27/02/10), Time: 0600-2400 hrs


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

PREFERRED CHOICE OF FEMALE AUDIENCES AS WELL

Source: TAM, Market: All India & HSM. Channel Share, Base TG: CS AB 25+ Yrs, Time Period: 26th Feb’10, 0600-2400 Hrs


Viewer choice in budget 2009 special synovate preference study

VIEWER CHOICE IN BUDGET 2009SPECIAL SYNOVATE PREFERENCE STUDY


This study was conducted to understand the viewer preferences during the budget

THIS STUDY WAS CONDUCTED TO UNDERSTAND THE VIEWER PREFERENCES DURING THE BUDGET.

SYNOVATE PREFERENCE STUDY


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

MOST PREFERRED CHANNELS FOR BUDGET COVERAGE

Figs. In %

Source: Synovate Survey, figures in percentages


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

MOST VIEWED AMONGST ENGLISH NEWS CHANNELS

Figs. In %

Source: Synovate Survey, figures in percentages


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

MOST VIEWED HINDI NEWS CHANNEL AFTER AAJ TAK

Figs. In %

Source: Synovate Survey, figures in percentages


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

BUDGET 2010

CNBC-TV18 & CNBC AWAAZ ARE THE MOST PREFERRED BUSINESS NEWS CHANNELS

Figs. In %

Source: Synovate Survey, figures in percentages


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

MEDIA HABITS BUDGET 2010

TELEVISION IS THE MOST USED MEDIUM FOR BUDGET COVERAGE

TELEVISION IS ALSO THE MOST INTERACTIVE MEDIUM

Source: Synovate Survey, figures in percentages


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

RELATIVE IMPORTANCE

BUDGET 2010

HIGH QUALITY OF INVOLVEMENT & ENGAGEMENT DURING THE UNION BUDGET

Source: Synovate Survey, figures in percentages


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

QUALITATIVE PARAMETERS IN BUDGET ‘10

CNBC-TV18 PROVIDES SIMPLE ANALYSIS WITH THE BEST EXPERTS

Base for individual channels

233

146

130

41

28

22

Figs. In abs

Source: Synovate Survey, figures in absolutes


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

QUALITATIVE PARAMETERS IN BUDGET ‘10

CNBC AWAAZ PRESENTED THE +VEs & -VEs EXCEPTIONALLY WELL

Base for individual channels

150

130

49

28

22

Figs. In abs

Source: Synovate Survey, figures in absolutes


The snapshot budget 10 on cnbc tv18 cnbc awaaz

THE SNAPSHOTBUDGET’10 ON CNBC-TV18 & CNBC AWAAZ


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

COMPREHENSIVE COVERAGE

OVER35SPECIAL HALF HOUR SHOWS

OVER 20SPECIAL SEGMENT SERIES’

7NATION WIDE MEGA GROUND EVENTS


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

COMPREHENSIVE COVERAGE

CAPTURINGALL ASPECTS OF THE INDIAN ECONOMY


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

COMPREHENSIVE COVERAGE

FOCUSING ON ALL VOICES OF THE NATION


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

COMPREHENSIVE COVERAGE

WITH THE BEST BUSINESS MINDS


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

COMPREHENSIVE COVERAGE

THROUGH DIFFERENTIATED FORMATS


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

COMPREHENSIVE COVERAGE

AND MULTIPLE POWER-PACKEDSHOWS


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

SUSTAINED BRAND BUILDING

OVER75,000SECS OF PROMOS

COLORS, MTV, CNNIBN, IBN7, IBN LOKMAT, VH1, NEO SPORTS AND MORE…

OVER 7,000 SQ.CMS OF PRINT IN GENERAL & TRADE MEDIA

FORBES INDIA, HT,MINT, DAINIK JAGRAN,PUNJAB KESRI, NEW INDIAN EXPRESS, OPEN, SANDESH AND MORE…

OVER 30DAYS OF ONLINE ACTIVITY

EXCHANGE4MEDIA, AGENCYFAQS, IBNLIVE.COM, IN.COM & MONEYCONTROL.COM

OVER20000SQ.FT OF OOHBRANDING NATIONWIDE

OVER20 MILLION MOBILEUSERS

OVER10000SECS OF RADIO

BIG FM & RADIO CITY


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

SUSTAINED BRAND BUILDING

360 DEGREE MARKETING- PRINT


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

SUSTAINED BRAND BUILDING

360 DEGREE MARKETING- PR


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

SUSTAINED BRAND BUILDING

360 DEGREE MARKETING-ONLINE


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

SUSTAINED BRAND BUILDING

360 DEGREE MARKETING-OOH


Cnbc tv18 cnbc awaaz 10 years of business leadership 10 years of benchmark budget coverage

POST BUDGET BRAND BUILDING


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