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Dissemination and communication policies in modern statistics offices

11.1. Dissemination and communication policies in modern statistics offices. Yalta, September 2009 Pieter Everaers, Eurostat. Main characteristics of communication and dissemination policy. What When How By whom To whom. . . . . .

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Dissemination and communication policies in modern statistics offices

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  1. 11.1 Dissemination and communication policies in modern statistics offices Yalta, September 2009 Pieter Everaers, Eurostat

  2. Main characteristics of communication and dissemination policy What When How By whom To whom      Dissemination and communication policies in modern statistics offices September 2009

  3. What  Statistical information via web  Statistical Information via paper  Telephone support  Specific information on demand Paper  Flagship publications  Pocketbooks  Statistics in Focus (SIF)  Data in Focus (DIF)A flash, one page on one indicator  Special publications Dissemination and communication policies in modern statistics offices September 2009

  4. What ctd.  Predefined indicators, agreed within the Statistical System (PEEI’s)  Ad hoc news releases  A flash, one page on one indicator  Only headline indicators  Main outcomes in a bit more detail  Data/tables and brief analysis  Metadata available  Links to other more detailed information (website) Dissemination and communication policies in modern statistics offices September 2009

  5. How  Very visible and well prepared, each time an event!!  Agreed internal protocol for authorization  Tested method (stable IT tools etc)  Alert system  Business continuity  Impact analysis and risk assessment Dissemination and communication policies in modern statistics offices September 2009

  6. How (ctd)  On paper,  Direct mail to selected group (journalist, intermediates  Internet announcement  News flash  Press release  Meeting in press room  Daily/ statistics in focus  Help desk / user support available and aware !!  More detailed info on request (free of charge, to be paid) Dissemination and communication policies in modern statistics offices September 2009

  7. When  Fixed data, fixed time, fixed location  According to release calender  Pre release to specific agencies  After clearance by hierarchie  In combination with more detailed info available Dissemination and communication policies in modern statistics offices September 2009

  8. By whom  Central statistical authority or in special cases decentralized  Spokes person (supported by experts)  Fixed data, fixed time, fixed location  According to release calender  pre release to specific agencies  After clearance hierarchy  In combination with more detailed info available Dissemination and communication policies in modern statistics offices September 2009

  9. To whom  Pre release (only to certain authorities) – Transparent agreement  All users at the same time (via internet) – With or without subscription  Internet with pre announcement via mail  Internet based on regular release calender – Announcement / alerts of delays  Journalists via mail (fixed group)  Journalists via press conference (by spokes person) Dissemination and communication policies in modern statistics offices September 2009

  10. Contacts with the press

  11. The Eurostat Press Office – main services  Issues News Releases  Provides media support  Produces release calendar Dissemination and communication policies in modern statistics offices September 2009

  12. News Releases  Around 185 News Releases per year (EN, DE, FR)  140 Euro-indicator News Releases  45 ad-hoc News Releases Dissemination and communication policies in modern statistics offices September 2009

  13. Dissemination of News Releases  All Releases sent at 11:00 by email to more than 1000 journalists  All Releases available at 11:00 in the Commission Press Room  All Releases available at 11:00 on the Eurostat web site  100 000 downloads per month Dissemination and communication policies in modern statistics offices September 2009

  14. Release calendar  Includes all the Euroindicators  Provisional calendar for current year  Dates confirmed Friday before publication week  Disseminated by e-mail to subscribers  Available on the Eurostat web site Dissemination and communication policies in modern statistics offices September 2009

  15. Eurostat Media Support  Questions about data and methodology  Data extractions for journalists  Regularly updated tables of Euroindicators  Requests are usually dealt with same day  Answering around 1 700 requests per year  eurostat-mediasupport@ec.europa.eu Tel: +352 4301 33 408  For economic and political comments contact Spokesperson’s Service in Brussels Dissemination and communication policies in modern statistics offices September 2009

  16. Dissemination

  17. Issues Free dissemination policy and its results Change of tools – Publications – Internet – Metadata – User support Challenges for the future Dissemination and communication policies in modern statistics offices September 2009

  18. Free dissemination Recognition that statistics are a public good Free dissemination started 1 October 2004 – All statistical domains – Impartial access for all users – Single exception is microdata access for research Dissemination and communication policies in modern statistics offices September 2009

  19. New web site - Statistics

  20. New web site - Publications

  21. New web site – About Eurostat

  22. New web site - Help

  23. How does free dissemination work  Principle: Users have to find and interpret data themselves  Support to help users to help themselves (in cooperation with NSIs)  Involvement of commercial re-distributors  Internet is central tool for dissemination  Enlarged community of users creates new requirements – Presentation of statistics – Metadata for all statistics  Publications change role Presentation of data  introduction and explanation of statistics Dissemination and communication policies in modern statistics offices September 2009

  24. Enlarged user basis (per month) Visits of Internet from 200.000 to 1.6 Million Consultation of tables from 50.000 to 500.000 Download of PDF files from 200.000 to 400.000 Extractions from databases increased 4 times Types of users have changed with new types: – Enterprises > 50% – Academic users (students, teachers) – Private persons Dissemination and communication policies in modern statistics offices September 2009

  25. Role of Re-distributors  Re-use and redistribution is fully allowed without charge – Commercial – Non-commercial  Very low entry conditions. Now only disclaimer – Indication of origin of data – Exclusion of liabilities  About 100 companies currently re-distribute  Much stronger recognition of Community statistics in public discussions, i.e. press, but no hard facts are known. Dissemination and communication policies in modern statistics offices September 2009

  26. Publications Statistical books Pocket books Statistics in Focus Data in Focus Methodological and working papers Press Releases Dissemination and communication policies in modern statistics offices September 2009

  27. The changing role of publications  Fewer publications (table oriented publications disappear)  Focus on explanations  Introduction to statistical subjects  Increasing importance of 'compendium' and 'cross cutting' publications  Efforts to increase 'data analysis' publications (Statistics in Focus - SIF)  Data in Focus - DIF  Links to Internet based statistics Dissemination and communication policies in modern statistics offices September 2009

  28. Publication 2002 and 2008 Dissemination and communication policies in modern statistics offices September 2009

  29. Statistics Explained (wiki style)

  30. Visualisation tools I • Data Explorer for easy to use data base extractions • Tables-graphs-Maps (TGM) Dissemination and communication policies in modern statistics offices September 2009

  31. Visualisation tools II • Business Cycle Clock (BCC) for economic cycle analysis • Country and regional profiles for comparisons Dissemination and communication policies in modern statistics offices September 2009

  32. The changing role of metadata  Need to cover all statistics offered by a statistical institute  Community and national statistics  Common presentation formats – (SDDS) (Special Data Dissemination Standard) – SDMX (Statistical Data and Metadata eXchange) – ESMS (Euro SDMX Metadata)  Addresses different types of users – Expert users – Casual users  Issue of Languages Dissemination and communication policies in modern statistics offices September 2009

  33. User support network – Support centers Dissemination and communication policies in modern statistics offices September 2009

  34. European Statistical Data Support  First level support via Eurostat website (FAQs etc)  Second level support via National Statistics Institutes (NSIs)  Third level support via “Eurostat User support” – help on standard and complex requests which requires special competence Around 26 500 user requests per year! Dissemination and communication policies in modern statistics offices September 2009

  35. Eurostat Media Support • Publications and tailor made extractions • Requests are dealt with very rapidly • More than 1700 requests treated in 2007 • eurostat-mediasupport@ec.europa.eu Tel: +352 4301 33 408 Dissemination and communication policies in modern statistics offices September 2009

  36. Challenges for the future Cooperation in the European Statistical System (ESS) Understanding the new ways of finding Information Advances in Internet (blogs, search tools, cooperation tools, etc) Increasing the competence level of users Dissemination and communication policies in modern statistics offices September 2009

  37. Metadata accessibility  All published data are linked to metadata files in ESMS format  Euro-indicators/PEEIs tables contain “short descriptions” i.e. synthetic information on main data characteristics  PEEIs quality profiles soon available Dissemination and communication policies in modern statistics offices September 2009

  38. Metadata: short description Data, including national ones Dissemination and communication policies in modern statistics offices September 2009

  39. Metadata files, ESMS format Last press release Dissemination and communication policies in modern statistics offices September 2009

  40. Thanks for the attention Dissemination and communication policies in modern statistics offices September 2009

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