Business Plan Provided for: Client Name Here Proposed By: Delco Hospitality

1. You’re Already Combustible! Let Us Help YOU… Business Plan Provided for: Client Name Here Proposed By: Delco Hospitality

2. Overview Our Talent Delco Development Awards BHAG Brand Promise Core Values Job Descriptions Check Lists Development Training Deliverables Sales & Marketing Accounting & Finance Brand Standards Next Steps

3. To grow any brand successfully you need to be consistent. Consistency = standardization of product and service. Geography Marketing Training

4. Tom Juliano – President & CEO Specializing in building, acquisition, development, construction, feasibility, retail negotiations, purchasing of equipment and store fit outs. John Moser - Senior Vice President & COO Specializing in day to day operations of food and beverage, large menu establishments, business development and sales & marketing. Suzanne Silver – Vice President of Sales & Marketing Specializing in sales & marketing, customer-focused selling, promotions, advertising, communications and revenue management and maximization.

5. Pete Kamenakis Culture infusion and training. Kendra Grace Multi-brand certification. Skilled in brand immersion, strategic alignment. Jeff Denbo Branded and unbranded food and beverage operations. Skilled in cost control, and menu creation. Joshua Paul Managerial experience in operations. Skilled in quality assurance and brand standardization Tina Paul Certified Sommelier with extensive food and beverage experience. Skills include cost controls, and landing team operation experience. Teresa Nymick Social Media Manager overseeing, communications, public relations, web design, graphic design, promotions, blogs, and manages website content, social media and review sites.

6. 2011 Reader’s Choice, Best of the Best Wedding Venues in South Jersey (Aloft Mount Laurel) – South Jersey Magazine • 2011 Trip Advisor 4.0 Ranking Certificate of Recognition (Aloft Mount Laurel) – TripAdvisor.com • 2011 Hall of Fame Award (Hampton Inn Pennsville) – Hilton Hotels • 2011 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) – Hilton Hotels • 2010 Spirit of Pride Award (John Moser) – Hilton Hotels, highest honor for a individual operator in a single brand • 2010 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) – Hilton Hotels • 2010 Pride of Super 8 Award for Customer Service (Super 8 Mount Laurel) – Wyndham Hotels • 2010 Best New Construction of the Year (Super 8 Pennsville) - Wyndham Hotels • 2010 Best New Construction of the Year (Super 8 Mount Laurel) - Wyndham Hotels • 2010 Reader’s Choice , Best of the Best Places to Stay and Play (Aloft Mount Laurel) – South Jersey Magazine • 2010 Best of Weddings (Aloft Mount Laurel) – theknot.com • 2009 Outstanding Quality Assurance & Customer Services Award (Hampton Inn Pennsville) – Hilton Hotels • 2009 Burlington County Developer of the Year Award (Delco Development) – Burlington County Chamber of Commerce • 2008 Outstanding Quality Assurance & Customer Services Award (Hampton Inn Pennsville) – Hilton Hotels • 2008 Spirit of Pride Award (Hampton Inn Pennsville) – Hilton Hotels • 2008 Highest Associate Retention Rate (Kendra Grace) – White Lodging Services • 2007 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) – Hilton Hotels • 2006 Best of the Best - Scatturo’s Restaurant - Readers of South Jersey Magazine • 2006 Outstanding Quality Assurance & Customer Services Award (Hampton Inn Pennsville) – Hilton Hotels • 2005 Best of the Best Recognition Scatturo’s Restaurant - Voted by the Readers of South Jersey Magazine • 2005 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) – Hilton Hotels • 2005 Highest Leadership Index (Kendra Grace) • 2004 Most Improved RevPar Index (Kendra Grace) • 2004 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) – Hilton Hotels • 2004 Spirit of Pride Award (Hampton Inn Pennsville) – Hilton Hotels • 2003 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) – Hilton Hotels • 2003 Sales Team of the Year Award (Kendra Grace) • 2003 Silver Guest Satisfaction Award (Kendra Grace) • 2003 Somerset County Sheriff’s Award for Community Fundraising (Kendra Grace) • 2002 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) – Hilton Hotels • 2001 Manager of the Year (Jeff Denbo) – Hard Shell Cafe in Somers Point • 2001 Outstanding Quality Assurance & Customer Services Award (Hampton Inn Pennsville) – Hilton Hotels • 2000 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) – Hilton Hotels • 2000 Cost Control Specialist Award (Jeff Denbo) - Northeast Philadelphia, PA, Woodbridge, NJ, Washington Township, NJ • 2000 Manager of the Quarter for Q1, Q3, Q4 (Suzanne Silver) • 2000 Highest Sales Revenue in 1st Quarter (Suzanne Silver) • Awarded Seal of Excellence in Customer-Focused Sales (Suzanne Silver)

7. BIG. HAIRY. AUDACIOUS. GOAL. This is where the journey begins…. BHAG; The future is what you strive to achieve. A BHAG is a long term goal that you continue to work towards on a daily basis. SAMPLE: Your BHAG; To open 500 stores and to be purchased by a large management organization. BHAG Brand Promise Creation of Core Values Job Descriptions Training Checklists Operations/Daily Duties Checklist

8. Brand Promise: What we promise to our customers. SAMPLE Brand Promise: Consistency - customers will get the same products and service at each location. BHAG Brand Promise Creation of Core Values Job Descriptions Training Checklists Operations/Daily Duties Checklist

9. Core values are the foundation and most crucial step to how we do it all. They provide guidance and a solid foundation for training, overall operations, and well-executed, customer service. For example: Interviews are conducted with specific questions tailored to the core values, helping you to find the right people for the job. Core values, are what’s in you, not something that can be taught. BHAG Brand Promise Creation of Core Values Job Descriptions Training Checklists Operations/Daily Duties Checklist

10. Standardized Job Descriptions are formed on the foundation of the Core Values and Brand Promise. • Every applicant and hire is aware of the expectations of the position. • Each manager is aware of the responsibilities and duties of each position with regards to training and evaluations. BHAG Brand Promise Creation of Core Values Job Descriptions Checklists Operations/Daily Duties Checklist

11. Training Checklists are formed from the Job Description. • The Daily Checklist is created from the Training Checklist. • Empowers the employee to carry out their daily duties embodying the core values. • Therefore, all of the checklists ensure that the work is being done, and being done properly in adherence with the Core Values and Brand Promise. BHAG Brand Promise Creation of Core Values Job Descriptions Training Checklists Operations/Daily Duties Checklist

12. Delco Does is All! • Site Acquisition • Development • Construction • Feasibility • Retail negotiation • Purchasing of Equipment • Store Fit Outs • Site Location/Organization • Area Demographics and Market Analysis • Licensing Agreements • Lease Negotiations • Contractor Negotiations • Legal Negotiations • In-House General Legal Counsel • Joint Venture • Diversifying the Market & Distribution

13. Training is seamless. • Our training programs promote accountability by supplying resources. • We institute on-boarding on a specific day each and every week by our Culture Department. • We will need to put a landing team in place that will be trained on you and your organization. • Based on the training you provide to us we will create standard to deliver the product exactly as you desire. • Culture/Brand Roll Out • All Employees • Cost Control Measures • Labor • Food Cost • Liquor Cost • Purchasing Standards • Invoices are ownership • Consistent products at all locations • Labor Controls - Labor is your most valuable cost of goods. • Properly Training • Properly Staffing

14. Delco Hospitality will assist with the Creation of the following: • Human Resources • Employee Handbook • Brand Specific Standard Operating Procedures • SOP Manual • Templates and Forms • Newsletters – monthly or quarterly • Benefits Management • Dashboard Website • Internal Web Tool for all Employees (link to example site) • Standard Operating Procedures • Payroll System • Internal Audit System allowing the reduction of overhead, turnover and consistency of standards (example: making sure that every Senior Manager at each location has been CPR and First Aid certified will reduce your liability insurance by 6%)

15. Social Media • Social Media Audit ( what competitors are doing) • Social Media Accounts Set Up, If Needed. • Facebook, Twitter, foursquare, Yelp and YouTube • Public Relations • Press Releases, Philanthropy and Special Event Planning • Advertising & Graphic Design Services • Radio, Cable, Print, Digital, Online, Pay Per Click, Specialty and Promotional Products • Interactive • Mobile Applications, QR Codes • Web Design Services, If Needed • Search Engine Optimization • On-Page Strategy – Building website content around keywords • Off-Page Strategy – Link building (other sites pointing to your site) • On-Going Maintenance and Monthly Site Analytics • Email Messaging – Monthly Email to Subscriber List

16. In addition to the following services, Delco Hospitality has a full staff accounting department that will create detailed Income and Profit and Loss Statements that allow every manager to review line items and be held accountable for overages on numbers. We have mastered this process after working on this consistently for the past 10 years. Based on our extensive break down you will be able to determine net operation income and drill down to the individual cost of a pickle chip if need be. • Accounts Payable & Receivable • Vendor Bids • On an annual basis • Create an accounting system • Coding invoices • Roll up into net operating income • Financial Statement Preparation • Budget Preparation • Analysis of Income/Expense Accounts • Payroll Processing • Management of Paid Time off • 401K • Statements for Lenders • Cost of Goods • Trends

17. Another thing about your brand… • This is your brand, no one knows the vision of the brand better than you. • Delco Hospitality offers a way to execute your vision through consistency. • Quality Assurance • Consistent at All Tony Luke’s Locations • Standard Operating Procedures • Training • Brand Promise It’s YOURS. “You Can’t Expect What You Don’t Inspect.” There should always be accountability.

18. Interview • Extensive with brand interviewee’s • Sequestered for BHAG and Core Value Segment • Execute the Core Values • Train the Core Management Team • Document Training by creating • Job Descriptions • Standard Operating Procedures • Dashboard • Train your managers • Sales and Marketing platform with social media focus • Accounting and Financial review • Insure operation through quality assurance • Performance reporting

19. Business Plan Provided for: Client Name Here Proposed By: Delco Hospitality