What Do You Mean By Personalized Video Marketing?

1. What Do You Mean By Personalized Video Marketing? In the age of tough competition and noise, businesses need to market their offering and values to attract more customers and to keep them happy. Even when marketing has been around for a while (we all know Adam and Eve), our strategies have changed considerably. In this context, personalized video marketing is one of this big change brought to us thanks to the use of structured data, creativity and technology. According to experts out there, I’m a millennial. If you are my age (33) you are privileged enough to see the difference between several generational demographics and how this affects the way companies communicate. In the early days, marketing was done with billboards and other printed media. Again, when television was invented, brands started to market their products through what became a game-changer to gain more attention from wider audiences. Video has been the predominant type of content pretty much from the beginning. Once distribution became mainstream through smartphones and computers, it also became the king of multimedia content and online conversions. Here is where online advertising (Google Adwords, Bing Ads or BrightRoll, you name it) has played an incredible role in the last years. Thanks to the combination between technology and internet, SaaS platforms and automations, our brains and artificial intelligence, it has become more difficult to only stick to television, traditional platforms and online advertising to attract more potential customers to our marketing funnels. Marketing automation brought several important changes and opportunities for businesses, regardless of their budget. There is some similarity between this and what happened with online advertising and email marketing. In my opinion, all this has had a bigger impact than what traditional TV did back in the days, depending on what you measure. Why? Because it has been more accessible to any company than ever. In the end, companies have always had the same goal: grabbing your attention. Smarter companies have applied an ROI side to this, thinking not only about short-term strategies, but specially having a long-term game in mind. Data-driven strategies like Personalized Video Marketing are used to gain the attention of customers and to increase sales of companies from different industries. So, what is Personalized Video Marketing? How does it influence customers? In today's world, marketers need to reach users, prospects, leads and customers to build trust and create lasting relationships, as this has a tremendous impact in business KPI like customer lifetime value and, mainly, ROI. Generic marketing messages are becoming less effective, and this is also affecting marketing budgets across all industries. Video is an effective way to deliver a personalized message to each and every customer. Personalized Video Marketing is a way of marketing where marketers analyze the need of each and every individual and automatically make a personalized video according to it, powered by structured data. This variable data used to automatically create each personalized video will usually come from a CRM, marketing automation tool or, in general, any database. Even a spreadsheet. A Personalized Video targets the need of every single customer and proposes a unique plan which suits them the best. https://pirsonal.com Pirsonal | Madrid Spain: 28022 | +1 (914) 336-4549 | sales@pirsonal.com

2. Video to be embedded: https://www.youtube.com/watch?v=fDAfTryXEpc This video shows how a travel agency is accelerating sales using personalized video marketing in a really smart way. With the information provided by a lead, this brand creates unique dynamic videos using the customer’s name, the reason why they are thinking about this trip, travel details, sales agent contact details and more. By doing this, they make their offering appealing. They also emotionally connect a sales agent with a potential customer, delivering a personalized experience, service and brand tone. The end result is a fully customized experience that accelerates the sales process thanks to personalized video, landing page and interactive video player personalization. Marketing automation and integration platforms like Zapier, Workato or Mulesoft have made this a lot easier, not only for personalized video marketing, but also for different types of content personalization for marketing purposes. Studies have shown the impact personalized attention, service and marketing message has on customers. For example, a whitepaper by IDC called “Can Machines be Creative? How Technology is Transforming Marketing Personalization and Relevance” (PDF) notes that 34% of marketing executive applies personalized marketing techniques to a moderate extent, while 32% of them are personalizing their marketing communications to a greater extent. The same research points out that 41% of marketing executives has customer loyalty as a top priority. This, in return, increases the base of loyal customers for the business house that has made customer loyalty its mission The following list shows a few industries were marketers are using Personalized Video Marketing to grab the attention of customers. 1.Insurance sector The insurance sector is one of the most important industries where Personalized Video Marketing can be used to target the specific needs of each and every Individual. Explaining complex information and terms in a visual, contextualized way not only increases sales and but also extends the value of now better-informed customers. 2.Financial sector Nowadays, banks are in tough competition with each other to attract and retain customers. Banks are not only personalizing their offering but also are retaining more clients with Personalized Video Marketing. For example, during the customer onboarding process to decrease after-sales support costs and to help customers better understand their investments, which will also translate into better financial decisions. 3.Service Industry. As brands fight to become or remain relevant, their offering and services are also adapting to their customers’ needs and preferences. This also has an impact in the way brands engage with their audiences. Personalized video marketing for the service industry is a good option to increase sales, attract new clients and keep them happy. One of the most obvious choices a consumer has is to pay attention to whatever a brand is talking about at any given moment. This forces companies to do their best to stay in their top of mind to increase conversion rates. Personalized video marketing grabs their customers’ attention by combining the two things they understand best: multimedia messages + their unique context driven by their contextualized data. https://pirsonal.com Pirsonal | Madrid Spain: 28022 | +1 (914) 336-4549 | sales@pirsonal.com

3. Successful brands have understood how important it is to create a connection with their segmented audiences. Marketing automation, artificial intelligence and personalized video marketing have become a prefered choice. It generates lasting business opportunities, one message at a time, powered by what is relevant to every person. About the Author: Josías De La Espada is a marketing industry veteran with 16 years of experience. During these years, he has helped several companies to conceptualize, implement and launch creative and effective ways to get to their customers' hearts. Josías is also the CEO and product guy at Pirsonal, a personalized video marketing platform that helps companies accelerate sales and increase engagement like never before. . https://pirsonal.com Pirsonal | Madrid Spain: 28022 | +1 (914) 336-4549 | sales@pirsonal.com