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MKT 421(NEW) Potential Instructors - tutorialrank.com

For more course tutorials visit<br>www.tutorialrank.com<br>1) Which of the following statements best describes the modern view of marketing? <br><br>2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of <br><br>3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: <br><br>4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: <br><br><br>5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first <br>

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MKT 421(NEW) Potential Instructors - tutorialrank.com

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  1. MKT 421 Potential Instructors / tutorialrank.com For More Best A+ Tutorials www.tutorialrank.com

  2. MKT 421 Final Exam Guide 1 (UOP Course) MKT 421 Final Exam Guide 2 (UOP Course) • 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  • 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  MKT 421 Potential Instructors / tutorialrank.com

  3. MKT 421 Final Exam Guide 3 (UOP Course) MKT 421 Final Exam Guide 4 (UOP Course) • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:  • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  MKT 421 Potential Instructors / tutorialrank.com

  4. MKT 421 Final Exam Guide 5 (UOP Course) MKT 421 Final Exam Guide 6 (UOP Course) • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  • 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: MKT 421 Potential Instructors / tutorialrank.com

  5. MKT 421 Final Exam Guide 7 (UOP Course) MKT 421 Final Exam Guide 8 (UOP Course) • 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  • 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:  MKT 421 Potential Instructors / tutorialrank.com

  6. MKT 421 Final Exam Guide 9 (UOP Course) MKT 421 Final Exam Guide 10 (UOP Course) • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: • 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: -macro dilemma.  MKT 421 Potential Instructors / tutorialrank.com

  7. MKT 421 Final Exam Guide (New) MKT 421 Final Exam Guide All 10 Sets (UOP Course) • 1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications.   • Integrated promotional marketing.     • Sales promotion communications.      • Integrated marketing communications. • This tutorial contains 10 sets of final exam of MKT 421 • for details of each set please go "MKT 421 Final Exam" under categories on the Home Page MKT 421 Potential Instructors / tutorialrank.com

  8. MKT 421 Week 1 Discussion Question 1 (UOP Course) MKT 421 Week 1 Discussion Question 2 (UOP Course) • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’ • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization MKT 421 Potential Instructors / tutorialrank.com

  9. MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) MKT 421 Week 2 Discussion Question 1 (UOP Course) • Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Potential Instructors / tutorialrank.com

  10. MKT 421 Week 2 Discussion Question 2 (UOP Course) MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (New) • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan • Select a company currently experiencing marketing changes.Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: MKT 421 Potential Instructors / tutorialrank.com

  11. MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (New) MKT 421 Week 3 Discussion Question 1 (UOP Course) • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will MKT 421 Potential Instructors / tutorialrank.com

  12. MKT 421 Week 3 Discussion Question 2 (UOP Course) MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations • Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. MKT 421 Potential Instructors / tutorialrank.com

  13. MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) MKT 421 Week 4 Discussion Question 1 (UOP Course) • Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels MKT 421 Potential Instructors / tutorialrank.com

  14. MKT 421 Week 4 Discussion Question 2 (UOP Course) MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (New) • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following MKT 421 Potential Instructors / tutorialrank.com

  15. MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New) MKT 421 Week 5 Discussion Question 1 (UOP Course) • detailed description of the features of your product or service including how it solves the needs of your target market • A description of how your marketing efforts will change with each phase in the product life cycle • The packaging you will use for your product or service and how it will add value • Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice MKT 421 Potential Instructors / tutorialrank.com

  16. MKT 421 Week 5 Discussion Question 2 (UOP Course) MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why • Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. MKT 421 Potential Instructors / tutorialrank.com

  17. MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets)(NEW) • Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. MKT 421 Potential Instructors / tutorialrank.com

  18. For More Best A+ Tutorials www.tutorialrank.com MKT 421 Potential Instructors / tutorialrank.com

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