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More Information. Reports Periodicals. More Information: Facebook. Perry, C. “Are You Investing in Facebook Fans or Just Collecting Them? The 10 New Rules to Get Fans Working For Your Brand,” Advertising Age, July 16, 2010. http://adage.com/digitalnext/article?article_id=144980

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  1. More Information Reports Periodicals

  2. More Information: Facebook • Perry, C. “Are You Investing in Facebook Fans or Just Collecting Them? The 10 New Rules to Get Fans Working For Your Brand,” Advertising Age, July 16, 2010. http://adage.com/digitalnext/article?article_id=144980 • Hobson, L. “Tracking Facebook Activity Just Got Easier,” Ezine Articles, 2010. http://ezinearticles.com/?Tracking-Facebook-Activity-Just-Got-Easier&id=4145576 • Anonymous. “Google Analytics for Facebook Fan Pages,” PHP, Web and IT stuff, February 22, 2010. http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ • Smith, J. “Fastest Growing Demographic on Facebook: Women Over 55,” Inside Facebook, February 2, 2009. http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/ • Webinar: Zarrella, D. “The Science of Facebook Marketing,” Hubspot, 2010. http://www.hubspot.com

  3. More Information: Twitter • Sachoff, M. “Twitter Users Have Big Impact on Brands,” WebProNews, August 6, 2010. http://www.webpronews.com/topnews/2010/08/06/twitter-users-have-big-impact-on-brands • Sullivan, L. “Twitter Disconnect Between Marketers and Consumers,” Online Media Daily (MediaPost), July 27, 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132625&nid=117125 • Van Grove, J. “40 of the Best Twitter Brands and the People Behind Them,” January 2009. http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/ • Anonymous. “Heavy Twitter Users Bring Social Activity to New Heights,” eMarketer, August 9, 2010. http://www.emarketer.com/Article.aspx?R=1007853&dsNav=Ntk:basic%7cblog%7c1%7c,Rpp:25,Ro:-1

  4. More Information: YouTube • Parr, B. “YouTube Surpasses Two Billion Video Views Daily,” Mashable, June 2010. http://mashable.com/2010/05/17/youtube-2-billion-views/ • Bhargava, R. “Why the “Old Spice Guy” Might Be the Perfect Branding Campaign,” Influential Marketing Blog, July 16, 2010. http://www.rohitbhargava.com/2010/07/why-the-old-spice-guy-might-be-the-perfect-branding-campaign.html • Sandoval, R. “Video Marketing – How to Use YouTube Tools to Analyze the Metrics for your Marketing Video,” Ezine Articles, May 15, 2010. http://ezinearticles.com/?Video-Marketing---How-to-Use-YouTube-Tools-to-Analyze-the-Metrics-For-Your-Marketing-Video&id=4299354 • YouTube Fact Sheet: http://www.youtube.com/t/fact_sheet • Hachenburg, E. “Today’s Entertainment Drivers are Watching Online Video,” OnlineVideoInsider (MediaPost), August 11, 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133670

  5. More Information: Blogs • Rowse, D. “Nine Signs of an Effective Blog Post,” ProBlogger, July 10, 2008. http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/ • Anonymous. “How to Announce and Promote Your Blog – Best Practices,” HyperArts, January 2010. http://www.hyperarts.com/blog/best-practices-for-how-to-promoting-your-blog/ • Wakeman, D. “Why Blog When You’ve Got Facebook?” Build a Better Blog, July 2009. http://www.buildabetterblog.com/2009/07/why-blog-when-youve-got-facebook.html#tp

  6. More Information: Mobile • “The Mobile R.O.I. Report for Brands,” Quattro Wireless, October 2009. http://www.quattrowireless.com/images/uploads/Quattro_Wireless_Mobile_R.O_.I_._Summary_October_2009_.pdf • Butcher, D. “Estee Lauder Promotes New Product Launch with Interactive Mobile Ad,” Mobile Marketer, June 17, 2010. http://www.mobilemarketer.com/cms/news/advertising/6574.html • Elmer-DeWitt, P. “6 Ways iPhone and Android Users Differ,” Fortune Magazine Online, February 25, 2010. http://tech.fortune.cnn.com/2010/02/25/6-ways-iphone-and-android-users-differ/ • Learmonth, M. “A Look at Who’s Getting What on Apple’s iAds,” AdvertisingAge, June 28, 2010. http://adage.com/digital/article?article_id=144670 • Chang, R. “So You’ve Got a Mobile App—Now What?” Advertising Age, September 14, 2009. http://adage.com/digital/article?article_id=138975 • Anonymous. “Pepsi Brings Two-Way Communication Through Barcodes,” PSFK, June 14, 2010. http://www.psfk.com/2010/06/pepsi-brings-two-way-communication-through-barcodes.html • Anonymous. “The State of Mobile Apps,” NielsenWire, June 1, 2010. http://blog.nielsen.com/nielsenwire/online_mobile/the-state-of-mobile-apps/ • Smith, S. “Clarity and Convenience: That’s It, I’m Moving to Mobile,” MobileInsider (MediaPost), August 5, 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133342&lfe=1 • O’Malley, G. “Experian: Consumers’ Use of Mobile for Purchases, Product Research Takes Off,” OnlineMediaDaily (MediaPost), August 9, 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133480&nid=117402

  7. More Information: Digital & Social Media Strategy • Singer, A. “Digital Marketing Strategy Development: 12 Common Problems,” The Future Buzz, January 4, 2010. http://thefuturebuzz.com/2010/01/04/digital-marketing-strategy/ • Neff, J. “Unilever Puts Razorfish, Euro, AKQA on First Global Digital Roster,” AdvertisingAge, December 18, 2009. http://adage.com/digital/article?article_id=141164 • Solis, B. “Revealing the People Defining Social Networks,” Brian Solis, October 1, 2009. http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/ • Dybwad, B. “5 Social Media Trends to Watch Right Now,” Mashable, July 2010. http://mashable.com/2010/07/05/5-social-media-trends/ • Smith, G. “10 Beautiful Social Media Infographics,” Mashable, July 2010. http://mashable.com/2010/07/01/social-media-infographics/ • Constable, J. “Calculating Your ROI on Internet Marketing,” Vertical Measures, July 19, 2010. http://www.verticalmeasures.com/business/calculating-your-roi-on-internet-marketing-2010/ • Mahoney, S. “Wharton: WOM Customers 16% More Valuable,” MarketingDaily (MediaPost), July 28, 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132804&nid=117129 • Malone, C. “What are Social Media Good For? Putting a Face to a Brand,” AdvertisingAge, August 10, 2010. http://adage.com/cmostrategy/article?article_id=145324

  8. More Information: Women and Online Media • Wright, S. and Elisa Camahort Page. “2009 Women and Social Media Study by BlogHer, iVillage, and Compass Partners,” 2009. http://www.blogher.com/files/2009_Compass_BlogHer_Social_Media_Study_042709_FINAL.pdf • Loechner, J. “Women Shaping Web,” Research Brief (MediaPost), August 5, 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133013&nid=117289 • Smith, J. “Fastest Growing Demographic on Facebook: Women Over 55,” Inside Facebook, February 2, 2009. http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/ • Pardee, T. “Marketers Convene at BlogHer Annual Convention,” AdvertisingAge, August 10, 2010. http://adage.com/article?article_id=145315 • Abraham, L. et al. “Women on the Web: How Women are Shaping the Internet,” comScore, June 2010.

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