Part 2 Page.57~Page.60. Consumerism and the Human Brain. Teacher : Alice Chan Student : B9508027 Marcus B9508029 Mike. Before you read. Page.57. Strategy. Previewing the topic. Previewing the Topic . Page.57. 1.Who are consumers? What do they do?.
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Previewing the topic
1.Who are consumers? What do they do?
Everyone demands on something
They will make money to buy product
2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product?
Price (discount), Advertisement, felling, etc.
Advertising uses knowledge of psychology, targets our dissatisfaction, and persuades us to buy their product.
4. Look at the photo, why might someone want to buy an SUV after seeing this?
It makes me feel special because it is not
common although it may not be useful probably.
Consumerism: the buying and using
of goods and service.
Destroy: break something
Topic: Consumerism and psychology
Main idea: Marketers use their knowledge of psychology to persuade us to consume more and more
Dentist: doctor who treats
Illness of teeth.
Hygiene: science or method
Outweigh: to be greater or more
important than something.
Topic: Our “fear”
Main idea: One way that advertisers
persuade us to buy a product is by
targeting our dissatisfaction with
ourselves, our fear.
definitio of a person.
Commute: to travel regularly
by bus, train, car, etc.
Gridlock: serious traffic
Topic: Good self-image
Main idea: Advertisers takes advantage of our need for a good self-image. Many products, however, are not necessarily useful to us.
Treatment: a way of dealing with or
discussing a subject
Scent: the pleasant smell that sth
Floral: made of flowers
Topic: smell actually influences our
Opinion of a product
Main idea: people preferred the sneakers in the room with the floral smell
self-fulfilling: expect sth
Prophecies: the power of being able
to say what will happen in the future
Persuade: to make sb do sth by
Giving them good reasons for doing it
Establish: to start or create
Topic: self-fulfilling prophecies
Main idea: a successful
consumers that a product
reasonable: fair, practical and
Irrational: not based on, or not using
Desire: a strong wish to have or do
Topic: we are reasonable
Main idea: that with their increasing
knowledge of what goes on in the
human brain, marketers might have
more power over us than we realize