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Consumerism and the Human Brain PowerPoint PPT Presentation


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Part 2 Page.57~Page.60. Consumerism and the Human Brain. Teacher : Alice Chan Student : B9508027 Marcus B9508029 Mike. Before you read. Page.57. Strategy. Previewing the topic. Previewing the Topic . Page.57. 1.Who are consumers? What do they do?. - PowerPoint PPT Presentation

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Consumerism and the Human Brain

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Consumerism and the human brain l.jpg

Part 2 Page.57~Page.60

Consumerism and the Human Brain

Teacher : Alice Chan

Student : B9508027 Marcus

B9508029 Mike


Before you read l.jpg

Before you read

Page.57

Strategy

Previewing the topic


Previewing the topic l.jpg

Previewing the Topic

Page.57

1.Who are consumers? What do they do?

Everyone demands on something

They will make money to buy product

or service.

2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product?

Price (discount), Advertisement, felling, etc.


3 how dose advertising influence people l.jpg

3. How dose advertising influence people?

Page.57

Advertising uses knowledge of psychology, targets our dissatisfaction, and persuades us to buy their product.

4. Look at the photo, why might someone want to buy an SUV after seeing this?

It makes me feel special because it is not

common although it may not be useful probably.


Read consumerism and the human brain l.jpg

ReadConsumerism and the Human brain

Page.58

Vocabulary

Consumerism: the buying and using

of goods and service.

Destroy: break something

Paragraph A


Read consumerism and the human brain6 l.jpg

ReadConsumerism and the Human brain

Page.58

Paragraphs A

Topic: Consumerism and psychology

Main idea: Marketers use their knowledge of psychology to persuade us to consume more and more

Topic?

Main idea?


Read consumerism and the human brain7 l.jpg

ReadConsumerism and the Human brain

Page.58

Vocabulary

Dentist: doctor who treats

Illness of teeth.

Hygiene: science or method

of health.

Offensive: uncomfortable.

Outweigh: to be greater or more

important than something.

Paragraph B


Read consumerism and the human brain8 l.jpg

ReadConsumerism and the Human brain

Page.58

Paragraphs B

Topic: Our “fear”

Main idea: One way that advertisers

persuade us to buy a product is by

targeting our dissatisfaction with

ourselves, our fear.

Topic?

Main idea?


Read consumerism and the human brain9 l.jpg

ReadConsumerism and the Human brain

Page.58~59

Vocabulary

Self-image: the

definitio of a person.

Vehicle: car

Commute: to travel regularly

by bus, train, car, etc.

Gridlock: serious traffic

jam.

Paragraph C


Read consumerism and the human brain10 l.jpg

ReadConsumerism and the Human brain

Page.58~59

Paragraphs C

Topic: Good self-image

Main idea: Advertisers takes advantage of our need for a good self-image. Many products, however, are not necessarily useful to us.

Topic?

Main idea?


Is it worth it to have an suv in the city l.jpg

is it worth it to have an SUV in the city?

Paragraphs C


Read consumerism and the human brain12 l.jpg

ReadConsumerism and the Human brain

Page.59~60

Vocabulary

Identical:similar in

every detail

Treatment: a way of dealing with or

discussing a subject

Scent: the pleasant smell that sth

has

Floral: made of flowers

Paragraph D


Read consumerism and the human brain13 l.jpg

ReadConsumerism and the Human brain

Page.59~60

Paragraphs D

Topic: smell actually influences our

Opinion of a product

Main idea: people preferred the sneakers in the room with the floral smell

Topic?

Main idea?


Why is this person choosing one sneaker instead of another l.jpg

Why is this person choosing one sneaker instead of another?

Paragraph D


Read consumerism and the human brain15 l.jpg

ReadConsumerism and the Human brain

Page.60

Vocabulary

self-fulfilling: expect sth

by self

Prophecies: the power of being able

to say what will happen in the future

Persuade: to make sb do sth by

Giving them good reasons for doing it

Establish: to start or create

Paragraph E


Read consumerism and the human brain16 l.jpg

ReadConsumerism and the Human brain

Page.60

Paragraphs E

Topic: self-fulfilling prophecies

Main idea: a successful

advertisement persuades

consumers that a product

works well.

Topic?

Main idea?


Read consumerism and the human brain17 l.jpg

ReadConsumerism and the Human brain

Page.60

Vocabulary

reasonable: fair, practical and

sensible

Irrational: not based on, or not using

Desire: a strong wish to have or do

something

Paragraph F


Read consumerism and the human brain18 l.jpg

ReadConsumerism and the Human brain

Page.60

Paragraphs F

Topic: we are reasonable

Main idea: that with their increasing

knowledge of what goes on in the

human brain, marketers might have

more power over us than we realize

Topic?

Main idea?


Slide19 l.jpg

End

Thanks