The Case Statement. Thomas P. Holland, Ph.D. Institute for Nonprofit Organizations University of Georgia. Definition.
The Case Statement
An Image/Link below is provided (as is) to download presentation
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
The case statement is a brief, clear written statement that communicates the organization’s purpose and its program and financial needs. It provides a persuasive answer to why you are conducting this fundraising campaign and why the organization merits philanthropic support.
The Case should answer these questions
Who is this organization and what is it trying to do? Why does it exist?
What is distinctive about the organization?
What must be accomplished?
How will this campaign enable it be accomplished?
How can the donor become involved?
What’s in it for donor – why become involved?
Action steps and contact information
Mission and vision of this organization
Statement of the community need/ problem
Goals of the campaign
Urgency: why should you act now?
Steps for becoming involved
Material should be brief and persuasive, including both rational and emotional elements
Developing a Case for Support
Board, staff and volunteers should be involved in developing the case statement.
The case statement focuses on important responses to community needs
It draws upon strategic goals of the organization and linking fundraising with planning, marketing, staffing, and services.
What form should the case statement take?
Large forms for more extensive presentations
Small forms to convey concise message
Prospective individual donors, corporate donors, community leaders, volunteers, media, partners…
Emotional, businesslike, low-frills, glossy…
Raising individual gifts, corporate gifts, volunteers, publicity, political support, partners, training staff, special events…