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THIS MORNING:

THIS MORNING:. WARM UP awareness of team POINT OF VIEW defining the innovative problem TEAM TIME synthesize your insights and draft POV’s. reframe. point of view. When design thinking gets out of hand…. You’re probably solving the wrong problem…. User + Need + Insight.

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THIS MORNING:

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  1. THIS MORNING: • WARM UPawareness of team • POINT OF VIEWdefining the innovative problem • TEAM TIMEsynthesize your insights and draft POV’s

  2. reframe point of view

  3. When design thinking gets out of hand… You’re probably solving the wrong problem…

  4. User + Need + Insight

  5. user people for whom “clean” is a functional necessity need to eliminate intense grime, soap scum, dirt, calcium, and lime deposits insightcleaners must be “powerful” to be effective: rubber gloves = really clean userpeople for whom “clean” is a lifestyle choice needto clean “on the fly” with easily accessible “top of counter” products insightmost cleaners are unsafe, and as unsightly as the dirt they are replacing WHY DO YOU NEED A POINT OF VIEW?

  6. User + Need + Insight

  7. User + Need + Insight Problem statement

  8. Point of view User + Need + Insight Problem statement

  9. Point of view Empathetic language User + Need + Insight Deep towards meaning! (hint: verb) Surprise! Think Observation + interpretation

  10. user insight need Starting your day: selfless, overworked dad seeks stolen moments of personal time when no one depends on him… need DIAGRAM OF A POV professional introvert seeks patient, warm, irresistible invitation into the day… user insight

  11. Stories

  12. What we saw in the trauma room…. 97 97

  13. The trauma nurse’s perspective “During a 99 there might be 50 people in the room that I have to manage.” Identity confusion Crowding & traffic Assertingauthority “Many times people just don’t listen to me. I don’t feel like I have authority.” Trauma Managing patient information Noise

  14. The POV USER NEED INSIGHT An overloaded trauma nurse Needs to reduce the trauma room traffic to ensure fast, quality patient care She often knows the most but doesn’t feel like she has the authority to direct others

  15. How do You Develop a Point of View? Saturation: Put up Post-Its and other artifacts to express what you heard and saw Mapping: Create diagrams that capture multiple observations. Ground stories in visualizations such as day-in-the life, the user journey, a 2 x 2 matrix, etc. Grouping: Find common themes among your stories for groups of users Draft POV’s: Create a few prototype point of view statements that include possible user, need, and insight components. From Design for Agile Aging, Winter 2008

  16. How to:synthesize to a POV

  17. How to:synthesize to a POV

  18. Space saturation:reflect & prep Individually, choose 5 observations worth sharing: • the most surprising • the one you feel has the most depth • the one linked to a user most different than you • the most confusing • the strangest REFLECTION(10 min) Reflect on each: • why did you choose this one? • what need does it suggest? • focus on needs, activities & meaning Make your artifacts sharable: • grab your photo, sketch or post it • rewrite, redraw, or re-interpret so you can share it

  19. Space saturation:share & post SHARE YOUR STORIES(45 min) As a team, post & share your observations: • as you make a posting, share your most potent stories include… what you learned about the people you met what you learned about morning what you discovered about pit stops • rotate through the group until all of the artifacts are up on the wall • use post-its to annotate your artifacts as new thoughts emerge

  20. How to:synthesize to a POV

  21. Synthesis:methods Tools to draw out NEEDS, INSIGHTS and SURPRISES

  22. Synthesis method:empathy map • Map explicit needs (what people say and do) • Infer implicit needs (what people think and feel)

  23. Synthesis method:2 x 2 • Label Axes • Try Placing Elements w/ Post-its • See what insights, needs, surprises are discovered • Repeat!

  24. Synthesis method:journey map • Pick an artifact/process • Make a timeline of it’s life • See what needs, insights, are discovered • Repeat!

  25. Synthesis method:grouping • Group users in as many ways as you can • Keep a list of the groupings (these are your user groups) • See what needs, insights, surprises are discovered • Look for patterns

  26. How to:synthesize to a POV?

  27. Synthesis:inventory POV elements user need insight

  28. How to:synthesize to a POV

  29. POV creation:generate POV options Madlib Want ad Metaphor _______ needs a way to_______ ______ in a way that makes him feel___ __________________ __________________________ _____ seeks _______________ __________________________ __________________________ How might we_______________ ________________________?

  30. POV creation:generate POV options Madlib Want ad Metaphor Modest Markneeds a way to exercise his brainin a way that makes him feel like others see him as smart Modest but confident teen with hidden smarts seeks way to engage his brain. Must include new challenges and a appear intelligent to others. How might we make completing school like playing a video game?

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