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Let ’ s Do It! World Cleanup and World Waste Map Kadi Kenk Head of Regional Coordinators. Let ’ s Do It! cleanup model:. First you have 1 country troubled with illegal dumping Then you have concerned people to take up the initiative They start the mapping of the garbage

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Let’s Do It! World Cleanup and World Waste Map

Kadi Kenk

Head of Regional Coordinators


Let’s Do It! cleanup model:

First you have 1 country troubled with illegal dumping

Then you have concerned peopleto take up the initiative

They start the mapping of the garbage

raise the issue in public and invitethe whole society to cooperate and

clean it all up in just 1day and HAVE FUN!


Let’s Do It! 2008 in Estonia

  • Preparation time - 7 months

  • Team - more than 600 volunteers

  • Mapping of the waste - 300 volunteers, mapping

  • weekends, special software

  • More than 500 partners

  • A zero-budget campaign with opinion leaders,

  • actors, musicians, sportsmen

  • Raising the issue and gaining support of the public

  • and the media


Raising awareness = mapping

Geomapping the trash for planning and logistics

Searching for partners from the private, public and NGOsector. They got 90% of services for free

Building up a network of local leaders who help to plan andmanage the clean-up day

Broad media campaign prior to the clean-upaction to recruit volunteers and raise public awareness of thedumping and littering problem

Registrating volunteers: 40 000 volunteers, 5 000 teams

Logistics, how to manage the waste collected


Long term results

  • The amount of illegal waste drastically reduced.

    2. New level of public awareness about the waste issues.

    3. Successful co-operation experience throughout the whole society.

    4. New wave of ambitious civic actions (e.g. World Cleanup)


Global scale

It’s estimated that there is approx 100 million

tons of illegal garbage lying around in the world.

Waste is not just an esthetic issue – it’s also about health, cooperation and responsibility.

We need to stop looking away from the waste

and start looking at it as an unused resource.

To build up awareness and start addressing the illegal dumping problem we need to:

  • Monitor the situation in detail;

  • Engage local communities actively in the process;

  • Engage local authorities actively in the process;

  • Analyze the data to design and execute a cooperation action.


TOOL FOR MAPPING

Step 3

Step 1

Step 2

Install app

Map

List

Done!

Apps for iPhones and Androids are ready, mapping is also possible manually on our webpage

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OUR STORY: USING DIGITAL TOOLS FOR ORGANIZING VOLUNTEERS IN HIGH NUMBERS

  • Bosnia & Herzegovina - 100 000 volunt.

  • Brazil – actions in 10 biggest cities

  • Estonia - 4% of population

  • Finland - 5,6% of population

  • Hungary - 2% of population

  • Latvia – 5 years and million volunteers

  • Lithuania - 5 years and 6% of popul.

  • Bulgaria - 320 000 volunteers

  • Phnom Penh,Cambodia - 5000 volunteers

  • Portugal - 1% of population

  • Moldova – 2 years and 400 000 volunt.

  • Romania - 1% of population

  • Russia – 3 years and over 500 actions

  • Serbia - 3% of population

  • Slovenia – 13,5% population

  • Ukraine- 400 000 volunteers

8.3 M people have participated in actions with this concept over the past 6 years

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PROs – all the aforementioned HIGH NUMBERS

CONs

  • LIMITED to internet

  • Requires smart-phone (easy-use)

  • Manual updating

  • Over-mapping

  • Difficult to combine with similar applications


TODAY HIGH NUMBERS

World Cleanup 2013

A year for cleanups all around the world –

Over 8,3 million volunteers who have cleaned their countries already!

More countries joining – we are now over 100 countries and there is room for more

More info: www.letsdoitworld.org


Thank you! HIGH NUMBERS

www.letsdoitworld.org


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