1 / 18

Welcome to Business Strategy BUS-4901

Welcome to Business Strategy BUS-4901. Business & Administration The University of Winnipeg. Agenda for today. Overview of the course Introduction to the concept of Strategy What is it anyway?. Please introduce yourself…. Tell us something interesting about yourself

pilis
Download Presentation

Welcome to Business Strategy BUS-4901

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome toBusiness StrategyBUS-4901 Business & Administration The University of Winnipeg

  2. Agenda for today • Overview of the course • Introduction to the concept of Strategy • What is it anyway?

  3. Please introduce yourself… • Tell us something interesting about yourself • Why have you chosen to take Business Strategy? • What do you want to learn from this course?

  4. Strategy Website • Information for this course is available through the Strategy Website: http://busandadmin.uwinnipeg.ca/Strategy

  5. A Strategy Competition • Royal Roads University International Undergraduate Case Competition (RRUIUCC) • Business Strategy is prerequisite for being considered for the 2014 U of W team • http://busandadmin.uwinnipeg.ca/BusinessCompetition

  6. Any Questions, Comments, or Concerns?

  7. What is“Strategy”anyway? • What does the word connote to you?

  8. What is Possible?

  9. The Reality of Potential • Anything is possible but everything is not.

  10. Strategy is Purpose • “[Strategy] is the interrelationship of a set of goals and policies that crystallizes from the formless reality of a company's environment, a set of problems an organization can seize upon and solve.” - Kenneth Andrews - The Concept of Corporate Strategy

  11. Strategy is Choice • Strategy is an issue of choice among legitimate, valid alternatives • Not choice between best / worst • Not choice between possible / impossible • Not choice between right / wrong • The “opposite” of a true strategy is also a valid strategy

  12. Strategy is Coherence • “Strategies are both plans for the futureand patterns from the past” • Henry Mintzberg, Crafting StrategyHarvard Business Review, July-August, 1987

  13. Strategy is Balance

  14. The Challenge ofStrategic Management • Relate an organization’s (or your own) goals and attributes to a constantly evolving environment. • Relate the organization’s (or your own) unchangeable past to an uncertain future.

  15. Business StrategyBUS-4901 Business & Administration The University of Winnipeg

More Related