Boon or Bane of the Tourism Sector
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Cruise Tourism A Regional Perspective ~ Observations from the 2013 ACA White Paper PowerPoint PPT Presentation


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Boon or Bane of the Tourism Sector. Cruise Tourism A Regional Perspective ~ Observations from the 2013 ACA White Paper. Cruise Line Deployment in Asia 2013. 21 Cruise lines deploying 56 ships in Asian waters Most are there except in (northern) summer months

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Cruise Tourism A Regional Perspective ~ Observations from the 2013 ACA White Paper

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Cruise tourism a regional perspective observations from the 2013 aca white paper

Boon or Bane of the Tourism Sector

Cruise Tourism

A Regional Perspective

~

Observations from the 2013

ACA White Paper


Cruise tourism a regional perspective observations from the 2013 aca white paper

Cruise Line Deployment in Asia 2013

  • 21 Cruise lines deploying 56 ships in Asian waters

  • Most are there except in (northern) summer months

  • Only the “Top Three” (Star, Royal Caribbean, Costa) cruise Asia year-round

  • In 2013 there are 762 cruises plus 58 voyages

  • Creating capacity for :

    • 1.47 million passengers

    • 6.77 million cruise days

  • Passage revenue of about USD2 billion


  • Cruise tourism a regional perspective observations from the 2013 aca white paper

    Cruise Lines In Asia


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    Deployment by cruise length

    Short cruises dominate

    • Cruises of less than 7 nights

      • 629 in all

      • 77% of the number of cruises

      • 49% of total cruise nights.

    • Cruises between 1 and 2 weeks

      • 15% of the number offered

      • 32% of cruise nights.

    • Longer cruises, over 15 nights

      • only 2% of the total

      • 7% of cruise nights.


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    Deployment by cruise length


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    Capacity in Asian destinations 2013

    Capacity in Asian destinations 2013

    • Many countries have significant numbers of cruise calls

    • China ports and Singapore’s 2 terminals dominate as turnaround hubs


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    Source Markets in Asia


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    Source Markets in Asia


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    Outlook for 2014

    • Only first quarter fully published

    • Capacity shifts can occur through many initiatives

    • Larger ship

    • Longer season

    • Additional ship

    • More short cruises

    • Significant increase in number of Q1 cruises and voyages:

      • 14% more total passenger days in Asia (20% on cruises)

      • average cruise length remains at 6.6 nights

      • deployment dominated by South East Asian cruises (67% of total, vs. 63% in 2013)


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    Operating Conditions

    • Cruise Geography Issues

    • Attitudinal issues

    • Infrastructure Challenges

    • Other Operating Challenges


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    1. Cruise geography Issues

    • The main ports in Asia are too far apart for short cruises

    • SE Asia in a better position

    • There are too few transit ports-of-call


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    2. Attitudinal Issues

    Authorities around Asia have become enthusiastic

    • But economic benefits of cruising yet to be appreciated

    • Cruise ships not given appropriate priority

    • Lack of clear berthing policies

    • Immigration and customs procedures unnecessarily onerous

    • Immigration authorities inflexible in hours of duty

    • Travel distributors not setting client expectations

    • Must work together for mutual benefit


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    3. Infrastructure Challenges

    Winter months unattractive north of Shanghai -> redeployment to SE Asia from North Asia

    • Much to be done to create new ports of call in Southeast Asia

    • Emphasis should be on needs rather than architecture

    • Berth capacity may soon become constrained

    • Infrastructure not likely to keep pace with industry needs

    • Airlift capacity

    • Shortage of tour guides and buses in ports of call


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    4. Other Operating Challenges

    Fees and charges in port operations are high by world

    Standards:

    • Visa and immigration requirements are particularly challenging

    • Without support of authorities, regulations and procedures likely to remain unsympathetic and lack relevance

    • Political unrest disrupts cruise operations


    Cruise tourism a regional perspective observations from the 2013 aca white paper

    Thank You

    Kevin Leong

    General Manager

    Asia Cruise Association


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