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Kentucky Energy Efficiency Program for Schools KEEPS Energy Management Toolkit

Step 1 Make the Commitment Toolkit 1 c Develop a Communications Plan. Kentucky Energy Efficiency Program for Schools KEEPS Energy Management Toolkit. KEEPS Energy Management Toolkit. Toolkit 1 c Develop a Communications Plan. 7-Step Energy Management Process. Make the Commitment

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Kentucky Energy Efficiency Program for Schools KEEPS Energy Management Toolkit

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  1. Step 1 • Make the Commitment • Toolkit 1c • Develop a Communications Plan Kentucky Energy Efficiency Program for Schools KEEPS Energy Management Toolkit

  2. KEEPS Energy Management Toolkit Toolkit 1c Develop a Communications Plan

  3. 7-Step Energy Management Process Make the Commitment Assess Performance and Opportunities Set Performance Goals Create an Action Plan Implement the Action Plan Evaluate Progress Recognize Achievements

  4. Communications Plan Overview Importance Components Get the Message Out

  5. Why develop aCommunications Plan? Raise awareness Gain interest Explain how the program works Point out the benefits

  6. Message Communications Plan Components • Stakeholder • Activities • Communications • Plan

  7. Message Who are our district’s stakeholders? • Stakeholder • Activities • Communications • Plan

  8. Stakeholders Everyone in our district is an energy consumer. Internal Stakeholders External Stakeholders BUILDINGS DON’T USE ENERGY; PEOPLE DO.

  9. Stakeholders Students Staff PTA Teachers Community Utility Co. Principals Parents School Board Vendors Businesses Government

  10. Worksheet:STAKEHOLDERS

  11. Message What is our message? • Stakeholder • Activities • Communications • Plan

  12. Message: What and Why? What does having an Energy Management Program mean to our district? What does our district want to achieve by developing an Energy Management Program?

  13. Brainwriting:MESSAGE

  14. Message: Example Elements • Simple • Brief • Direct Address specific stakeholders

  15. Back up the Message

  16. Message How do we communicate our message? • Stakeholder • Activities • Communications • Plan

  17. Brainwriting:ACTIVITIES

  18. Ideas for Communications Activities Send memo out to all district faculty and staff Gather information from faculty and staff about energy awareness Encourage schools to create school-level Energy Teams Give daily/weekly announcements and energy tips Publish article in district or school newsletter Post article or notice on district website Hold district-wide contest to create energy mascot Develop tag line or slogan for energy program

  19. Creative Communications Kenton County Public Schools Bullitt County Public Schools Touchstone Energy

  20. Worksheet:ACTIVITIES

  21. Activity Considerations Timeline • Creating • Arranging • Executing Energy Team member(s) responsible Materials needed for activity Location availability Tools and resources available

  22. Worksheet:TIMELINE/TEAM MEMBER(S)

  23. Communications Plan Summary Communication is about raising awareness Keep our stakeholders informed about our program’s initiatives and successes Utilize best/available resources within our Energy Team and within the district Be creative

  24. Kentucky Energy Efficiency Program for Schools • (502) 852-0965 • www.kppc.org/KEEPS KEEPS is funded by the American Recovery and Reinvestment Act through the combined efforts of the Kentucky Department for Energy Development and Independence, the U.S. Department of Energy and KPPC.

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