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GM Premium Program Real Time Loan Leads. Agenda. Goal Program Success Premium Program Overview Real Time Loan Leads Free Program Tools Credit Union Integration How to Enroll Contact information Q&A. Goal. Goal. Drive Loans to Credit Unions!. Program Success.

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GM Premium Program Real Time Loan Leads

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Presentation Transcript


GM Premium ProgramReal Time Loan Leads


Agenda

  • Goal

  • Program Success

  • Premium Program Overview

  • Real Time Loan Leads

  • Free Program Tools

  • Credit Union Integration

  • How to Enroll

  • Contact information

  • Q&A


Goal


Goal

Drive Loans to Credit Unions!


Program Success


Credit Union Participation

Over 3,500 credit unions support one or more LMCU Rewards programs!

Credit Unions


Program-to-Date LMCU Rewards Stats

Credit Unions


Credit Union VPP Performance

Sales by Model

Top Sellers

Credit Union 83.6%

Conquest

SOURCE: Everest owner database


Program/Industry Highlights

  • May was best sales month since 2009

    • sales up 44%!

  • Chevrolet, Buick, GMC sold 2.6 Million vehicles in 2013

  • 2014 U.S. industry forecast by NADA to be 16.4 million

  • Enhanced Bigger, Better, Simpler program launched in October 2013

  • More loans written by credit unions!


GM Premium Highlights

  • 171 Premium credit union enrollments since September launch bringing total to 549!

  • Nearly 30% increase in year over year GM sales since loan lead launch!

  • Premium CUs sales as a percent of members perform better than Standard CUs

  • Focus will be signing up or upgrading credit unions to the GM Premium Level

  • Standard level is no longer offered


Award Winning Program

2009 CU Journal’s Innovation of the Year Award

2012 NCUF Herb Wegner Memorial Award for Outstanding Program

“Rarely has the Awards and Nominating Committee collective scored a program so high,” said NCUF Awards & Recognition Committee Chairman Bob Schumacher. “When you look at the numbers that support Love My Credit Union Rewards’ efforts, the outcome is so overwhelming, it’s hard to grasp or comprehend all its immensity.” - Watch Award video filmed by CUNA about LMCU Rewards – LMCU Rewards Video

Source - National Credit Union Foundation


Premium Program Overview


Credit Union Member Discount from GM

  • Eligible credit union members can purchase NEW Chevrolet, Buick and GMC vehicles at a discount, which is a percentage based discounted price . The Credit Union Member Discount from GM can be combined with most current incentives to save even more.

    • Fixed price, non-negotiable

    • Not compatible with subvented rate financing


Enhanced Program

October 2013 launch


Bigger Simpler Better


GM Premium Level Benefits

  • Credit Union Member Discount from GM – not compatible with subvented rates

  • Employee Pricing for credit union employees that own a non-GM make vehicle

  • Loan links on GM microsite

  • Custom inserts and take ones

  • Custom size web banners

  • Onserts

  • Lobby Posters

  • Newsletter articles and email copy

  • Email templates

  • Social media content

  • Weekly summary of member activity

Plus, Real-Time Loan Leads!


GM Premium Marketing Requirements


Real Time Loan Leads


How it Works

  • Credit unions integrate the Credit Union Member Discount from GM into their marketing and auto lending programs

  • Credit unions manage their members and control the deal

    • The loan is the credit unions to own and requires proactive member engagement

    • Auto financing is a big profit center for dealers


How It Works


Real-Time Auto Email


Free Program Tools


Real Time Contacts

Provide accurate contact information for loan leads!


Loan Link

  • Credit unions can now easily provide their loan link to LMCU Rewards!

    • Provides easy access to your loan app or loan page

    • Drive more auto loans to your credit union

  • Use your scorecard to provide your loan link


Marketing Resources

Posters

Custom Inserts

Custom Size Banners

  • Free ready-to use marketing materials including:

  • Onserts now available!

  • Customization and Campaign Execution Services Available

  • Monthly Newsletter

  • Frontline Staff Update

  • National Program Support


GM Premium – Custom Insert

  • Variable Fields

  • Credit union name

  • Credit union URL to direct members where to apply for loans

  • Credit union logo

  • Loan rate

  • Web disclaimer


Best Practices

Navigant CU - RI


Credit Union Integration


Credit Union Integration

  • Prominently display the GM marketing materials in your lobbies

  • Utilize custom statement inserts/take ones

  • Prominently display the custom size GM web banners that links to the GM member discount page

  • Publish a GM discount article in credit union’s newsletter/e-newsletter

  • Use the poster or customized take one and incorporate into your new membership packets and SEG communications

  • Email your credit union members raising awareness of the GM discount

  • Develop a process with your indirect lending activity


How Members Generate Authorization Number


New Look for GM Microsite

Members create an account

Same URL: www.mygmdiscount.com

Members generate their authorization number


Create Account – Step 1


Create Account – Step 2


Create Account – Step 3


Generate Authorization Number

Member uses their user name and password provided by GM to complete the authorization number request process.


How to Enroll


Partner Center Home Page

http://www.lovemycreditunion.org/Partner-Center-145.html


GM Enrollment


Revised Enrollment Form


Contact Information


Contact Information

Please contact your National Business Consultant with questions/feedback.

Leslie Norush, National Business Consultant(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x 542

Colleen Meek, Senior National Business Consultant (Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Mexico, Oklahoma, Texas, Utah, Wyoming)800.262.6285 x 530

Curt Belaney, National Business Consultant (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia)800.262.6285 x 543

Bob Bearden, National Business Consultant(California, Nevada, Montana, North Dakota, South Dakota)800.262.6285 x 751

Crissandra Fry, National Business Consultant(Oregon, Washington)800.262.6285 x 549

Inside Sales

Jackie Adamson, National Business Consultant

800-262-6285 x 584

Gary Siegel, National Business Consultant

800-262-6285 x 586

Drew Cook

CU Solutions Group

Direct: 734-793-4273

Drew.Cook@cusolutionsgroup.com


Q & A


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