Case study will technology save the publishing industry
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Case Study: Will Technology Save the Publishing Industry. By Drew Winkelman And John Borash. Why Are Newspapers Struggling So Much. Internet has the same info but for free They have reduced staff Advertising Digital Technology Readership is down. Value Chain of Newspaper.

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Case Study: Will Technology Save the Publishing Industry

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Case Study: Will Technology Save the Publishing Industry

By Drew Winkelman

And John Borash


Why Are Newspapers Struggling So Much

  • Internet has the same info but for free

  • They have reduced staff

  • Advertising

  • Digital Technology

  • Readership is down


Value Chain of Newspaper


Value Chain of Books


Taking Advantage of the Internet

  • Get more advertising in e-books

  • Publish books faster

  • No need for inventory

  • Environment friendly

  • Partner with popular sites

  • Bigger customer base

  • Can be known globally

  • Lowers barrier to entry

  • Less costs


What Can Newspapers Do?

  • Share revenue with internet partners

  • Charge fees for newspaper contentdelivered to new reading devices

  • Charge fees for premium news and opinions

  • Try different and creative ways to attract advertising

  • Focus on market niche


Disadvantages of the Internet

  • Having to share profits/lower profit margins

  • Takes away from smaller business

  • Targeting younger generation


Question for you

  • Will Technology be Able to Save the Newspaper and Book Publishing Industries?


Without the Internet


With the Internet


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