Presentation excellence a core leadership attribute seminar on public communication
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Presentation Excellence A Core Leadership Attribute Seminar on Public Communication. Created By: D. Matthew Sullivan, MD, FACEP Associate Director, Carolinas Medical Center, Charlotte, NC John A. Marx, MD, FACEP, Professor and Past-Chair Carolinas Medical Center, Charlotte, NC Tenet Editor:

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Presentation Excellence A Core Leadership Attribute Seminar on Public Communication

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Presentation excellence a core leadership attribute seminar on public communication

Presentation ExcellenceA Core Leadership Attribute Seminar on Public Communication

Created By:

D. Matthew Sullivan, MD, FACEP

Associate Director, Carolinas Medical Center, Charlotte, NC

John A. Marx, MD, FACEP, Professor and Past-Chair

Carolinas Medical Center, Charlotte, NC

Tenet Editor:

Jeffrey Druck, MD, FACEP

Associate Director, Denver Health Residency in Emergency Medicine

University of Colorado School of Medicine


Why are you here

Why Are You Here?

  • As an excellent presenter…

  • You can be an excellent teacher

Siebold, J of Appl Comm Res, May 1993

Public Communication – Presentations & Public Speaking 2


Outline

Outline

Adult Learning

Development & Preparation

Presentation & Delivery

Challenges

Public Communication – Presentations & Public Speaking 3


Adult learning

Adult Learning

“Education Theory”

Public Communication – Presentations & Public Speaking 4


Adult learning1

Adult Learning

Theory is extensive

Technology plays a role

Pertains to Emergency Medicine

Public Communication – Presentations & Public Speaking 5


Adult learning malcolm knowles

Adult Learning- Malcolm Knowles

  • “Father” of

    Andragogy

  • Principles of adult

    education

Public Communication – Presentations & Public Speaking 6


Adult learning andragogy

Adult Learning- Andragogy

Knowles, Informal Adult Education, 1950

Need to know whythey are learning

Experienceprovides a basis for education

Responsiblefor learning

Interested in immediate relevance

Problem-centeredrather than content-oriented

Adults respond better to motivators

Public Communication – Presentations & Public Speaking 7


Preparation development

Preparation & Development

“Building blocks of teaching”

Public Communication – Presentations & Public Speaking 8


Preparation development1

Preparation & Development

  • Audience & Location

  • Subject & Organization

  • Slides & Equipment

  • Review & Rehearsal

Public Communication – Presentations & Public Speaking 9


Preparation development audience location

Preparation & Development- Audience & Location

Alon U, Molecular Cell, Oct 2009

Expectations

Demographics

Level of knowledge

How will you fulfill their goals?

Public Communication – Presentations & Public Speaking 10


Preparation development audience location1

Preparation & Development- Audience & Location

  • The Audience can listen to 300-400 words per min

  • We speak at 75-100 words per min

  • The audience is listening to you…

    …only 25% of the time!

Public Communication – Presentations & Public Speaking 11


Preparation development audience location2

Preparation & Development- Audience & Location

10% of what they read

20% of what they hear

30% of what they see

50% of what they see and hear

70% of what they say

90% of what they say and do

Public Communication – Presentations & Public Speaking 12


Preparation development audience location3

Preparation & Development- Audience & Location

Room size

Seating arrangement

Lighting and sound system

Screen location vs. multiple screens

Public Communication – Presentations & Public Speaking 13


Preparation development subject organization

Preparation & Development- Subject & Organization

Assigned topic

Focused vs. overview

Core topic

Your topic

Your research

Public Communication – Presentations & Public Speaking 14


Preparation development subject organization1

Preparation & Development- Subject & Organization

Turk C, Effective Speaking: Communication in Speech, 1985

Pick 5 points you want to cover

Arrange appropriately

Avoid covering too much

Time it perfectly

Public Communication – Presentations & Public Speaking 15


Preparation development subject organization2

Preparation & Development- Subject & Organization

5 min

6 min

7 min/topics

6 min

5 min

Timing: “5-6-7”

Intro

Background

Topics 1 – 5

Conclusion

Questions

Public Communication – Presentations & Public Speaking 16


Preparation development subject organization3

Preparation & Development- Subject & Organization

Morgan N, Harvard Manag Comm Letter, May 2001

  • Begin on time

  • Show the audience your organization

  • If you think you are funny…

    … make sure you are

Public Communication – Presentations & Public Speaking 17


Preparation development subject organization4

Preparation & Development- Subject & Organization

Morgan N, Harvard Manag Comm Letter, July 2001

  • Tell them (3 T’s)

    • Tell them what you’re going to tell them

    • Tell them

    • Tell them what you told them

Public Communication – Presentations & Public Speaking 18


Preparation development subject organization5

Preparation & Development- Subject & Organization

  • Summarize

    • Make the ending consistent

    • Take a stand and defend it

    • Give people a take-home message

Public Communication – Presentations & Public Speaking 19


Preparation development subject organization6

Preparation & Development- Subject & Organization

Vik G, Bus Comm Quarterly, June 2004

  • Questions:

    • Allow time

    • Ensure the entire audience hears

    • Directly answer people

    • Don’t point / ridicule / play down

    • Give your contact e-mail at the end

Public Communication – Presentations & Public Speaking 20


Preparation development subject organization7

Preparation & Development- Subject & Organization

  • Hand-out

    • Is it required?

    • Often electronic

    • Dependent on the venue

    • Formal hand-out vs. slide print out

Public Communication – Presentations & Public Speaking 21


Preparation development slides equipment

Preparation & Development- Slides & Equipment

Podium

Lavaliere microphone

Thumb drive (backup)

Laptop and projector

Know the technology

Public Communication – Presentations & Public Speaking 22


Preparation development review rehearsal

Preparation & Development- Review & Rehearsal

Review

Rehearse

Review

Rehearse

Public Communication – Presentations & Public Speaking 23


Presentation delivery

Presentation & Delivery

“Teaching is a learned art”

Public Communication – Presentations & Public Speaking 24


Presentation delivery your style

Presentation & Delivery- Your Style

Lunemann R, Tech Comm, Aug 2008

Memorized vs. ad-lib style

Notes within PowerPoint

Automatic slide transitions

Rehearse your presentation

Public Communication – Presentations & Public Speaking 25


Presentation delivery preparing for success

Presentation & Delivery- Preparing for Success

Pratt C, Public Rel Quart, 2003

Be ready

Go early

Test your gear

Visualize yourself

Public Communication – Presentations & Public Speaking 26


Presentation delivery first impression

Presentation & Delivery- First Impression

Dress professionally

Avoid flashy jewelry

You are NOT trying to stand out

Public Communication – Presentations & Public Speaking 27


Presentation delivery first impression1

Presentation & Delivery- First Impression

Morgan N, Harvard Manag Comm Letter, May 2002 & Jul 2003

1st moments crucial to engage audience

Be careful with jokes

Possible “Ice Breakers”

Public Communication – Presentations & Public Speaking 28


Presentation delivery first impression2

Presentation & Delivery- First Impression

Give the goals up-front

Reveal take-home message early

Public Communication – Presentations & Public Speaking 29


Presentation delivery non verbals

Presentation & Delivery- Non-Verbals

Krattenmaker T, Harvard Manag Comm Letter, Dec 1999

Eye contact

Body position

Gestures

Speaking

Public Communication – Presentations & Public Speaking 30


Presentation delivery voice control

Presentation & Delivery- Voice Control

Khodarahmi S, Comm World, Feb 2007

Bierck R, Harvard Manag Comm Letter, Apr 2001

Your voice is the most effective tool

Change the cadence – pauses

Avoid rapid speech

Avoid verbal automatisms

Silence can be effective

Public Communication – Presentations & Public Speaking 31


Presentation delivery body control

Presentation & Delivery- Body Control

Genard G, Harvard Manag Comm Letter, 2004

Appropriate body image

Avoid automatisms

Hand control

Don’t lean on the podium

Don’t turn away from the audience

Public Communication – Presentations & Public Speaking 32


Presentation delivery the ten be s

Presentation & Delivery- The Ten Be’s

Personal

Positive

Attentive

Energetic

Committed

Obuchowski J, Harvard Manag Comm Letter, 2006

Humphrey J, Harvard Manag Comm Letter, Oct 2001

Yourself

Comfortable

Honest

Brief

Human

Public Communication – Presentations & Public Speaking 33


Presentation delivery the presentation

Presentation & Delivery- The Presentation

Markel M, Tech Comm, May 2009

Baker W, Bus Comm Quarterly, Jun 2004

You are the primary audiovisual

Use your slides as enhancement

Know your talk cold

Practice

Public Communication – Presentations & Public Speaking 34


Presentation delivery making slides

Presentation & Delivery- Making Slides

“The basics will go a long way”

Public Communication – Presentations & Public Speaking 35


Presentation delivery making slides1

Presentation & Delivery- Making Slides

Harvard Manag Comm Letter, Jul 1999

  • The Ten Commandments

    for creating good slides

Public Communication – Presentations & Public Speaking 36


1 keep it simple

1. Keep It Simple

Harvard Manag Comm Letter, Jan 2001

Especially if it is crucial to your talk

Give it to people straight up

Minimize the overly complex

Maximize the relevant

Public Communication – Presentations & Public Speaking 37


2 talk more show less

2. Talk More – Show Less

Robertson A, Tech Comm, Feb 2009

If you put a bunch of text on the screen and the content is important to your talk, the audience will be much more drawn to your pretty colored slides than listening to you – even if you say the same thing that is on the slide

Public Communication – Presentations & Public Speaking 38


3 be visually consistent

3. Be Visually Consistent

This Is Hard

This take compulsiveness.

Some people dont care

Public Communication – Presentations & Public Speaking 39


3 be visually consistent1

3. Be Visually Consistent

All caps vs. only 1st word

This Is Hard

This take compulsiveness.

Some people dont care

Public Communication – Presentations & Public Speaking 40


3 be visually consistent2

3. Be Visually Consistent

Period vs.

No period

This Is Hard

This take compulsiveness.

Some people dont care

Public Communication – Presentations & Public Speaking 41


3 be visually consistent3

3. Be Visually Consistent

Verb tense

This Is Hard

This take compulsiveness.

Some people dont care

Public Communication – Presentations & Public Speaking 42


3 be visually consistent4

3. Be Visually Consistent

Typos

This Is Hard

This take compulsiveness.

Some people dont care

Public Communication – Presentations & Public Speaking 43


3 be visually consistent5

3. Be Visually Consistent

Shadow & its color

This Is Hard

This take compulsiveness.

Some people don’t Care

Public Communication – Presentations & Public Speaking 44


3 be visually consistent6

3. Be Visually Consistent

This Is Hard

This take compulsiveness.

Some people don’t Care

Consistent text color is important

Public Communication – Presentations & Public Speaking 45


4 one message per slide

4. One Message Per Slide

If you violate this rule …

You’ll violate other commandments

Public Communication – Presentations & Public Speaking 46


5 no slide apologies

5. No Slide Apologies

“I’m sorry this doesn’t project well”

“My colors are hideous”

“I did this at the last minute”

Bottom line: slides should be great

Public Communication – Presentations & Public Speaking 47


6 design for the back

6. Design For the Back

Tiny text is no good

“Prairie dog” real-estate


7 use readable font

7. Use Readable Font

Certain fonts are not options

As are a bunch of others

AVOID ALL UPPERCASE

Avoid Italics

Public Communication – Presentations & Public Speaking 49


7 use readable font standard typefaces

7. Use Readable Font- Standard Typefaces

Times Roman

Courier

Helvetica

Palatino

Arial

Comic Sans MS

Verdana

Calibri

Public Communication – Presentations & Public Speaking 50


7 use readable font never use red text

7. Use Readable Font- Never Use Red Text

Why, you ask?

Public Communication – Presentations & Public Speaking 51


8 beware slide gimmicks

8. Beware Slide Gimmicks

It can distract the audience to nausea

Some transitions may be effective

Slide transitions should be smooth

Public Communication – Presentations & Public Speaking 52


8 beware slide gimmicks animation

8. Beware Slide Gimmicks- Animation

Von Hoffman C, Harvard Manag Comm Letter, Jun 1999

Animating bullets

Color transitions and fading

A powerful tool for delivery

Public Communication – Presentations & Public Speaking 53


8 beware slide gimmicks audiovisual

8. Beware Slide Gimmicks- Audiovisual

Marton B, Harvard Manag Comm Letter, Apr 2000

Imbedded video and sound

Difficult with some platforms

File size becomes large

Public Communication – Presentations & Public Speaking 54


9 make title headlines

9. Make Title Headlines

Alley M, Tech Comm, May 2006

Defines the slide

Focuses the listener

Public Communication – Presentations & Public Speaking 55


10 drive 55

10. Drive 55

Katt J, Human Comm, 2008

5 words per line

5 lines per slide

Difficult guideline

Public Communication – Presentations & Public Speaking 56


Exemplary mistakes

Exemplary Mistakes

“Life as a slide critic”

Public Communication – Presentations & Public Speaking 57


Internet junk

Internet Junk

Image quality may be poor

Often unrelated, unnecessary filler

You don’t know who owns what

Public Communication – Presentations & Public Speaking 58


Avoid internet junk

Avoid Internet Junk

Public Communication – Presentations & Public Speaking 59


Avoid the collage

Avoid the Collage

Show important images

Don’t run images over text

You are not Andy Warhol

Public Communication – Presentations & Public Speaking 60


Designer amphetamines

Designer amphetamines

MDMA (“Ecstacy”)

MDEA

Khat

Public Communication – Presentations & Public Speaking 61


Use 10 commandments

Use 10 Commandments

DuFrene D, Bus Comm Quart, Mar 2004

Simplistic

Important

Difficult to always do

Public Communication – Presentations & Public Speaking 62


Toxocariasis epidemiology

Toxocariasis - Epidemiology

  • Larvae hatch in the small intestine and migrate for months through every tissue of the body until they become overwhelmed by the host

Wherever humans and dogs coexist

Humans become infected by the ingestion of an infected egg

Public Communication – Presentations & Public Speaking 63


Splitting your slides

Splitting Your Slides

If a single slide is too busy …

Distribute related material

You will connect the material

Public Communication – Presentations & Public Speaking 64


History

History

  • #1 Symptom = joint pain

    • exacerbated by passive or active motion

    • often minimal in immunocompromised

    • children often will not use affected limb

    • hip pain often referred to thigh and knee

  • Fever reported in 80% children and 40% adults

  • Constitutional symptoms inconsistent

  • Presence of underlying joint disease?

  • Medications that can alter course?

Public Communication – Presentations & Public Speaking 65


Watch auto formatting

Watch Auto-formatting

Inherent in the software

Know your technology

Public Communication – Presentations & Public Speaking 66


Presentation excellence a core leadership attribute seminar on public communication

Bacterial

brucella

gonococcus

H flu

meningococcus

mycoplasma

pneumococcus

salmonella

serratia

staphylococcus

strep pneumo

treponema

vibrio

Protozoa

Toxoplasma

Trypanosoma (Chagas)- most common worldwide

Parasitic

Echinococcus

Paragonimus

Taenia solium

Trichinella

Wicheria

Fungal, Rickettsial, Spirochetal

Viral

adenovirus

coxsackievirus

CMV

echovirus

EBV

Hep A/B/C

HSV

HIV

influenza

measles

RSV

VZV

Other

Medications- toxic and immune mediated

Anthracyclines

Ethanol

Cocaine

Autoantigens- IBD

IDDM

Kawasaki’s

Sarcoid

Scleroderma

SLE

Wegeners

Heavy Metals


Fastidious slide making

Fastidious Slide-making

Don’t be rushed

Read your slides carefully

Strictly avoid typos

Show your slides to others

Public Communication – Presentations & Public Speaking 68


Introduction

Introduction

1942 - US Public Health Service recommended the standard of 50 ppb of As in the nation’s drinking water

1975 - Standard of 50 ppb set by the EPA

1999 - NAS completed a review of existing data and reccommended that the EPA lower the standard

2000 -01 New std of 5 ppb established and then placed on hold by new administration

Public Communication – Presentations & Public Speaking 69


Avoid busy ugly slides

Avoid Busy, Ugly Slides

Audience will ignore you

Ugly is ugly

Public Communication – Presentations & Public Speaking 70


Presentation excellence a core leadership attribute seminar on public communication

  • Take a deep breath…and smile

  • Talk to one person at a time

  • Beta-blockers if absolutely desperate

  • What’s the worst that could happen if you blow it?

Jitters

Page W, J of Bus Comm, 1985


Avoid scanning stuff

Avoid Scanning Stuff

Hard to do well

Newspaper

Charts and legends

Manuscript masthead

Rarely aligned in the horizontal

Public Communication – Presentations & Public Speaking 72


Nerve block volumes

Nerve Block Volumes

Public Communication – Presentations & Public Speaking 73


Rabies nc

Rabies - NC

Public Communication – Presentations & Public Speaking 74


Crop the legend

Crop The Legend

People focus on the illegible

You will lose the audience

Public Communication – Presentations & Public Speaking 75


Plasmids

Plasmids

Public Communication – Presentations & Public Speaking 76


Watch title over run

Watch Title Over-run

Public Communication – Presentations & Public Speaking 77


Resistant isolates of strep national pneumococcal sentinel surveillance system

Resistant Isolates of StrepNational Pneumococcal Sentinel Surveillance System

Public Communication – Presentations & Public Speaking 78


Don t include too much

Don’t Include Too Much

Hard to read

Overwhelming

Likely not important

Public Communication – Presentations & Public Speaking 79


Presentation excellence a core leadership attribute seminar on public communication

Public Communication – Presentations & Public Speaking 80


Final do s and don ts

Final Do’s and Don’ts

Public Communication – Presentations & Public Speaking 81


Do dress for success

Do Dress for Success

Dark rather than light

White / Light shirt

Appropriate tie

Long hair off face

Simple jewelry

Public Communication – Presentations & Public Speaking 82


Don t

Don’t

Arrive unkempt

Dress poorly

Dress down

Public Communication – Presentations & Public Speaking 83


Presentation excellence a core leadership attribute seminar on public communication

Do

Use a pointer

Learn how to use one

Public Communication – Presentations & Public Speaking 84


Don t1

Don’t

Overuse the pointer

Shake the laser pointer

“Color” with the pointer

Public Communication – Presentations & Public Speaking 85


Presentation excellence a core leadership attribute seminar on public communication

Do

Hentz B, Bus Comm Quart, Dec 2006

Proofread your slides

More than just the spell-check

Put blank slides in for breaks / ending

Use multi-media effectively

Public Communication – Presentations & Public Speaking 86


Don t2

Don’t

Put multi-media in because you can

Give up on commandments

Public Communication – Presentations & Public Speaking 87


Presentation excellence a core leadership attribute seminar on public communication

Do

Giuliano C, Pub Rel Quart, 2003

Budget your time

Constrain our content

Make excellent slides

Practice

Public Communication – Presentations & Public Speaking 88


Presentation excellence a core leadership attribute seminar on public communication

Do

Engage the audience with your motions

Move around with purpose to engage

Maintain eye contact as you move

Public Communication – Presentations & Public Speaking 89


Don t3

Don’t

Pace

Hide

Sit

Rock

Tap

Public Communication – Presentations & Public Speaking 90


Don t4

Don’t

Chew gum

Show pornographic images

Use profanity

Public Communication – Presentations & Public Speaking 91


Don t5

Don’t

  • Reference religion

  • Show gratuitous violence

  • Display over-the-top or “edgy” pictures

    • The dead

    • The horrific

Public Communication – Presentations & Public Speaking 92


Summary

Summary

Target the audience

Tell the “right” story

Don’t cover too much

“Ten Commandments” of slide making

Engage in good public speaking skills

Public Communication – Presentations & Public Speaking 93


National residency leadership curriculum questions

National Residency Leadership CurriculumQuestions?

?


National residency leadership curriculum special thanks

National Residency Leadership CurriculumSpecial Thanks!

Funded By:

An American College of Emergency Physicians Chapter Grant

Endorsed By:

American College of Emergency Physicians

Council of Residency Directors for Emergency Medicine

Emergency Medicine Resident’s Association

Society for Academic Emergency Medicine


National residency leadership curriculum special thanks1

National Residency Leadership CurriculumSpecial Thanks!

Senior Editors:

Stephen Wolf, MD, FACEP

Andrew French, MD

Matthew Mendenhall, MD, MPH

Tenet Editors:

Britney Anderson, MD

Barbara Blok, MD, FACEP

Jeffrey Druck, MD, FACEP

Maria Moreira, MD

Lee Shockley, MD, MBA, FACEP

Administrative Editor:

Barbara Burgess


National residency leadership curriculum thank you

National Residency Leadership CurriculumThank You!

For More Information Please Visit:

www.DenverEM.org

www.CoACEP.com


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