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Ag Fact! 11/9

Ag Fact! 11/9. The majority of people (~65%) take in information _________!. Ag Fact! 11/16. The majority of people (~65%) take in information visually !. Advertising Copy Layout. Agricultural Sales Sutherlin AST. Focus on the bold words! Draw pictures!. Advertisement Layout. Goals:

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Ag Fact! 11/9

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  1. Ag Fact! 11/9 • The majority of people (~65%) take in information _________!

  2. Ag Fact! 11/16 • The majority of people (~65%) take in information visually!

  3. Advertising Copy Layout Agricultural Sales Sutherlin AST

  4. Focus on the bold words! Draw pictures!

  5. Advertisement Layout Goals: • Create interest in a product/service • Convincecustomers to select your product/service http://www.stocklayouts.com

  6. Advertisement Layout Goals: • Connectpeople looking for your product/service to you • Communicate where they can find this product/service http://www.stocklayouts.com

  7. Advertisement Layout • Layout Rules – based on David Ogilvy • Visual (top left) • Caption • Headline • Copy (use a drop cap) • Signature (bottom right) http://desktoppub.about.com/od/ads/ss/ogilvy_4.htm

  8. Advertisement Layout • Variations on the rules • Use headlines first if it has more impact than your image • Put headlines to the right of the image http://desktoppub.about.com/od/ads/ss/ogilvy_4.htm

  9. Advertisement Layout Key Things to Remember: • Make it look good! • Make it appealing, eye-catching • Use clear, specific pictures • Use bright colors that work together

  10. Advertisement Layout Key Things to Remember: • Keep it simple! • Focus on what you want customers to know! • Ex: Sale! New Product! Upcoming Event! • Use short, powerful words and keep writing brief

  11. Advertisement Layout Key Things to Remember: • Know what you are selling and who it is for (target audience)! • Make sure your ad is consistent (pictures/words/etc) • Use key terms/etc that will reach your target audience

  12. Advertisement Layout Key Things to Remember: • Include an Action! • Give the customer something to do • Ex: Come by our store (include address/directions); Call us now! (give number); Don’t miss this! (time/place); etc

  13. Advertisement Layout Example 1 On sale now: Cars and trucks All on sale This weekend only at RaceCarsInc

  14. Advertisement Layout Example 2 This weekend only at RACECars! Corner of 1st and 2nd – across from the Market Questions? Offers? Call Mike at 459-1234!

  15. Advertisement Layout Example 3 2011 Speedster NOW $199,995! This weekend only at RACECars!INC Corner of 1st and 2nd – across from the Market Questions? Offers? Call Mike at 459-1234! Now is the time to get yours! Offers good for November 23-25 2008 – Stores open 8am to 6pm

  16. Ad! • Create an ad for DC Coop • Veteran’s Day Weekend Sale • All winter clothing on sale • All fencing on sale DC Coop3171 NE Stephens St. • Roseburg, OR • 97470 • P: 541.673.0601

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