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General Aviation: Under Attack

General Aviation: Under Attack. GA is greatly misunderstood… Results in major challenges for the future Loss of funding Increased taxes FAA reauthorization problems Security regulations Loss of Airports Negative perception of GA. DEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com.

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General Aviation: Under Attack

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  1. General Aviation: Under Attack • GA is greatly misunderstood… • Results in major challenges for the future • Loss of funding • Increased taxes • FAA reauthorization problems • Security regulations • Loss of Airports • Negative perception of GA DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  2. General Aviation: Under Attack USA Today – this morning!: "Congressmen are spending millions building runways at these little airports. That is just a complete waste of money," says Jonathan Ornstein, CEO of Mesa Air Group, a regional air carrier. DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  3. Define what GA is….not what it isn’t • Develop a campaign approach • Flood DC market to reach policy makers • Target states where we can influence critical legislators • Use print, TV, radio, PR, meetings, collaboration with stakeholders, members, influential's across the country, airports, and others to spread the message General Aviation: Communication Strategy

  4. Tell the stories of GA • Vs. trying to defend business jets • Multimedia campaign and robust website • Real pilots going about their business every day at over 5,000 public use airports • Value of the airports to the community • Critical part of the Nation’s transportation system • Impact on economy and jobs • It’s an American freedom being jeopardized General Aviation: Communication Strategy

  5. The Campaign: GAServesAmerica.com DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  6. The Campaign: Online Spreading message with online advertising, web resources, viral media and social networking DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  7. The Campaign: On AOPA.org • Over 150,000 unique users of the web site • Directed over 17,000 of these policy influencers to the web site including • US House of Representatives • US Senate • FAA and other federal agency officials • State and local legislators and transportation officials DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  8. The Campaign: Online Results • Over 150,000 unique users of the web site • Directed over 17,000 of these policy influencers to the web site including • US House of Representatives • US Senate • FAA and other federal agency officials • State and local legislators and transportation officials DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  9. The Campaign: Print Advertising Ads in national and state publications that show real communities and people that depend on GA DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  10. The Campaign: Celebrity Appeal • Actor Harrison Ford • Passionate about GA • Star power gains immediate media attention DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  11. The Campaign: Celebrity Appeal • Actor Morgan Freeman • Passionate about GA • Star power and voice gain immediate media attention DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  12. The Campaign: At Key Airports Airport diorama at DCA DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  13. The Campaign: TV and Radio Advertising • Impactful commercials showing the affect of GA on businesses, communities and jobs • CNN, Fox News Channel, CNBC, MSNBC, Fox News Business, WTTG, WE, WUSA, National Public Radio DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  14. The Campaign: Media Coverage And we are getting coverage, stories, interviews…. Wall Street Journal, Bloomberg News, New York Post, Business Week, TheStreet.com, Los Angeles Business, CQ Weekly, National Journal, POLITICO, GA News, Examiner.com, Ashbury Park Press, Aero-News Network, Wichita Eagle, Wichita Business Journal, AvWeb, Weekly of Business Aviation and multiple regional industry publications DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  15. The Campaign: Partnership • NATA support • Jim Coyne – Chairman, Advisory Council • Member support – displays, events and • fundraising DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  16. The Campaign: Partnership • EAA – An Exciting New Relationship • Craig Fuller and Tom Poberezny sign Memorandum of Understanding at Oshkosh • Pledged to support each other’s efforts to promote, protect, and expand the general aviation community. DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  17. The Campaign: AOPA State Political Involvement DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  18. The Campaign: Strong, committed membership Over 415,000 members nationwide DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  19. The Campaign: Airports & State Advocacy Team Promoting and Protecting General Aviation at the State and Local level Joey ColleranDirector of Advocacy John CollinsManager, Airport Policy Jesse RomoAirport Support Network Director Bill DunnVice President, Local Airport Advocacy Mark KimberlingManager, State Legislative Affairs Greg PecoraroDepartment Vice President DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  20. The Campaign: What can you do? • Go to www.GAservesAmerica.com DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  21. The Campaign: What can you do? • Join the AOPA Airport Support Network More than 2,000 Volunteers and Public-Use airports Working with AOPA to Promote, Protect, and Defend America's Community Airports DEFEND GA, CONTRIBUTE TODAY!www.GAServesAmerica.com

  22. GENERAL AVIATION SERVES AMERICA… Let’s keep it that way. www.GAServesAmerica.com

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