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Video Production

New Year Eve Food Fair More Local Production – More Support for Local Farmers Bukia Garden, 27-28 December, 2015. Video Production. 2 Video infographics Info Graphic slides for print Educative Podcast with Experts:. Appealing Videos with Opinion Makers.

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Video Production

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  1. New Year Eve Food FairMore Local Production – More Support for Local FarmersBukia Garden, 27-28 December, 2015

  2. Video Production • 2 Video infographics • Info Graphic slides for print • Educative Podcast with Experts:

  3. Appealing Videos with Opinion Makers • 11 Opinion Leaders from different sectors; • 8 Different videos produced for online use; • 4 HD quality for the TV advertisement. • Developing the dedicated youtube channel

  4. Visual Production • e-invitation design; • 2,000 copies of 4 pages info flyers (FS and Nutrition) including design; • 2,000 pins - 1,500 Georgian and 500 English; • 50 Branded T-shirts

  5. Media Package Development • Media Advisory and announcement; • Press Release in Georgian and English;

  6. Online Petition • Text edit; • Defining the platform; • Develop the design; • Promote • 619 signatures out of 5,000 collected; • 500 signatures collected during the food fair

  7. Social Media Analysis21 Dec – 27 Dec • Appealing videos 100, 237 reach; 1,068 like; 265 share; • Infographic – 6,813 reach; 65 like; 7 share; • Experts podcast – 821 reach; 11 like; • e-petition post – 14, 664 reach; 293 like; 22 share;

  8. Media Relations • Media Briefing at IPN and Rustavi2 • Live interviews – GDS, GPB, Maestro, Radio Liberty; • Online Media Announcement of the fair – GHN, Primenews, IPN, Ici.ge; Agrokavkaz. • Post event coverage – 3 TV footage, 1 photo story on kar.ge

  9. Food Fair Event • Dedicated information tent; • Outdoor e-petition system; • 1,500 flyers distributed through promo people; • 1,000 pins distributed to the petition subscribers, farmers, consumers; • 10 interviews collected from farmers; • 30 minutes audio-visual screened; • Photo service; • Media and stakeholders invitation

  10. Visibility

  11. Challenges • Lack in coordination of the task force; • Media briefing? • Lack of food safety standards; • E-petition signatures: complicated text;

  12. Thank you

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