The Future of Hotel Search
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The Future of Hotel Search. Kevin Fliess, Room 77 ITB Berlin – eTravel World March 8, 2012. Evolution. Future. Today. Personalized. One-size fits all. Results relevant to me App remembers me Science and service. Evolution. Future. Today. Real transparency.

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The Future of Hotel Search

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The future of hotel search

The Future of Hotel Search

Kevin Fliess, Room 77

ITB Berlin – eTravel WorldMarch 8, 2012


Evolution

Evolution

Future

Today

Personalized

One-size fits all

  • Results relevant to me

  • App remembers me

  • Science and service


Evolution1

Evolution

Future

Today

Real transparency

Limited information

  • Unbiased reviews

  • Real-time insight

  • Social signals

  • Competitor prices

  • Room level insights


Evolution2

Evolution

Future

Today

Mobile dominated

Web focused

  • Location aware

  • Always connected

  • All devices

  • Seamless with web

  • End to end process


Evolution3

Evolution

Future

Today

Personalized

One-size fits all

Real transparency

Limited information

Mobile dominated

Web focused


The future of hotel search

What’s The Net Effect?

Consumer In Control

Merchant in control


Who is breaking through

Who is breaking through?

  • Simple

  • Elegant

  • Last-minute

  • Mobile-only booking


Breaking through

Breaking Through

  • Ultra-fast shopping

  • Comprehensive results

  • Innovative refine features


Breaking through1

Breaking Through

  • First hotel driven metasearch

  • Competitor pricing

  • Benefit of book direct


Breaking through2

Breaking Through

  • Best rates

  • Faceted search

  • Better room

  • Web and mobile


The future of hotel search

  • Advanced search function

  • Rate comprehensiveness

  • Unique hotel insights

  • Floor maps and 3D room views

  • Personalized search refinements


The future of hotel search

  • Book now or compare rates

  • See known fees right from the search results without having to dig deep

  • Allow value conscious consumers to filter by free amenities like Wi-Fi, Breakfast, Parking, and Airport Shuttle


The future of hotel search

  • All rooms are not created equal.

  • Room Concierge service driven by the marriage of science + service.


Takeaways

Takeaways

  • Be transparent

  • Personalize your experience

  • Re-think your business for mobile


The future of hotel search

Adapt


Contact info

Contact Info

Kevin FliessVP Product & GM

  • [email protected]

  • (650) 282-3004


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