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By: Chelsea DeGuia, Kiana Leveritte & Anne O’Dowd

LUSH Cosmetics. By: Chelsea DeGuia, Kiana Leveritte & Anne O’Dowd. THE SCENT OF SUCCESS.

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By: Chelsea DeGuia, Kiana Leveritte & Anne O’Dowd

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  1. LUSH Cosmetics By: Chelsea DeGuia, Kiana Leveritte & Anne O’Dowd

  2. THE SCENT OF SUCCESS Lush is a multinational corporation that specializes in making vegan, eco-friendly bath and beauty products. Stationed in more than 50countries, Lush produces a wide selection of products that work for virtually any ethnicity.

  3. U-46 High School Promotional Event • Employees - $25 an hour for two hours = 25 x 2 x 13 = $650 • Product Samples- $8 x 1,500 x 40% = $4,800 • Newsletters- For 500 = $3,000 Total: $8,450

  4. Lush advertises though its products, people, website, and mail. The location of the shops is also a form of advertising.7 Shops are located in the high-end shopping areas, next door to boutiques and jewelry shops. Here it is more likely for Lush to get noticed by less price-sensitive and sophisticated clientele and associated with luxury. The higher rent in these areas is regarded as marketing, rather than operating cost. LUSH Advertising

  5. Target Market • Primary Target Market • Young adult women (ages 12-30) • Secondary Target Market • Acquaintances of primary • Friends, family, co-workers, peers, etc.

  6. Lush Media

  7. Circulation: 1,050,000 • Primary target market- African American young adult women • Published 12 times a year • Cost- $599.00 for 14 word ad • Every additional word is $45.00 extra • Total cost- $599 + $225 = $824 Essence Magazine

  8. “Essence speaks to a woman…she’s overscheduled, overworked and underappreciated. But within the pages of Essence she comes first! …Essence inspires this woman to strive for a better life, celebrate her unique beauty and achieve financial and career success, develop healthy relationships and nurture her inner spirit. Essence is the definitive voice of dynamic African-American women.” Essence magazine

  9. LUSH POSTERS • Amount: 500 • Per school: 100 • Price for actual poster: Free • Using free FedEx template • Need: 10 Staples 8 1/2” X 11” photo paper • 50 per pack and $14.99 per pack • Total cost- $14.99 x 10 packages = $149.90

  10. Advertising/Product Schedule

  11. OVERALL TOTAL Of all adverting: $9,293.90

  12. Give a Little Bit of Your Lush • Lush users often give Lush cosmetics as presents because the products are different from anything else and make great gifts. This allows more people to try • Lush and maybe become customers. In this way the products provide a great service to the customers and communicate something about them. The terms • product, service, and communication interact so closely that can be easily interchanged.

  13. Staff Loyalty People that work for Lush are passionate about their job. Shop managers only select people that share the values of Lush. Working for Lush is a privilege because it offers rewards that go beyond the wage. Staff become part of a big family, working for the same cause. They become part of the organism that delivers the “freshest products in the history of cosmetics”.

  14. Sample products

  15. We Believe… We believe in making effective products out of fresh fruit and vegetables, the finest essential oils and safe synthetics, without animal ingredients, and in writing the quantitative ingredient list on the outside. We believe in buying only from companies that test for safety without the involvement of animals and in testing our products on humans. We believe in making our own fresh products by hand, printing our own labels and making our own fragrances. We believe in long candlelit baths, massage and filling the house with perfume. We believe that our products should be good value, that we should make a profit and that the customer is always right. We believe that words like “fresh” and “organic” have honest meaning beyond marketing.

  16. Lush is Luscious “Inspire an organic holiday by jumping into the new year with something that is not only safe for you.” – Anne O’Dowd

  17. LUSH CARES Lush is passionate about the environment and promotes campaigns that encourage environ-mentally friendly behavior. They reflect this, for example, in the packaging, labeling, and in their policy of not testing on animals. Lush also cares about the broader community and supports charities, such as Help the Aged. At the entrance, customers find a guest book made of recycled paper in which they can write their names, a message, or relate to a positiveexperience they had using Lush products.

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