the centrality of marketing
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THE CENTRALITY OF MARKETING

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THE CENTRALITY OF MARKETING. UNIT 4. Vocabulary 1. distinguish BETWEEN sth . and sth – differentiate between sth . and sth ., tell sth . apart assume-presuppose resist sth ./doing sth .-defy, oppose persuade sbd . TO DO sth . -convince vigorous-energetic, strong

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vocabulary 1
Vocabulary 1
  • distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart
  • assume-presuppose
  • resist sth./doing sth.-defy, oppose
  • persuade sbd. TO DO sth. -convince
  • vigorous-energetic, strong
  • hard-selling vs. soft-selling
  • essential vs. non-essential goods
  • IN other words – put differently
  • as well as- in addition to
  • marketer-seller,vendor
  • anticipate-expect, foresee, predict
  • genetic engineering
  • recent (adj.)-late
  • largely – mostly
  • consequently – thus, therefore
vocabulary 2
Vocabulary 2
  • look FOR sth. – search, seek
  • profitable – lucrative
  • be likely TO DO sth. – be possible to do sth.
  • enjoy sth./doing sth.
  • a differential advantage
  • due to – owing to
  • distinctive (adj.) – typical, characteristic, special
  • competency – ability
  • particularly - specifically
  • target market
  • be isolated BY sth. vs. be isolated FROM sth.
  • come into existence-arise, happen, occur
  • throughout
  • department – sector
  • manufacture – produce
  • take account OF sth.-consider
  • monitor (v.) – observe, overlook
  • existence
vocabulary 3
Vocabulary 3
  • defeat (v.) – overcome
  • IN search OF
  • loyal-faithful
  • risk sth./doing sth.
  • solely – alone, exclusively, entirely
  • ON the basis OF sth.
  • guesswork
  • undertake – attempt, tackle, promise to do, contract
  • potential (adj.)- possible
  • a reaction TO sth.
  • feature-characteristic
  • establish-set up, found, launch
  • various – different
  • an amount OF sth + U.
  • expend ON sth.- use sth. on sth.
  • IN order TO do sth.
  • include sth. - encomapss sth.
  • packaging
  • distribution channel
  • guarantee-warranty
vocabulary 4
Vocabulary 4
  • point of sale- A business or place where a product or service can be purchased.
  • discount-price reduction
  • length (n). – long (adj.)
  • payment period
  • credit term
  • increase sth.-expand sth.
  • apart FROM – except for
  • consume (v.)
  • consumer (n.)
  • consumption (n.)
  • consist OF sth. –contain sth.
  • individual (n.)-person
  • acquire – gain, obtain
  • few vs. a few
  • little vs. a little
  • raw material
  • equipment
  • range FROM…TO – vary
  • market (v.)-sell, promote
  • ordinary – common, usual
vocabulary 5
Vocabulary 5
  • seldom – rarely
  • be exposed TO sth. – be subjected to sth.
  • list price - A basic published or advertised price, often subject to discount.
  • price list
  • optional – voluntary, not obligatory
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