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Making Shared Spaces Work: The Science & Magic. Sharing for Social Change, Toronto, June 18, 2008 Ken Coulter, Community Quality Improvement Eli Malinsky, Centre for Social Innovation. Part 1: Getting Started (Ken). A. Structuring the Deal Different sales pitch for different players

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Making shared spaces work the science magic

Making Shared Spaces Work:The Science & Magic

Sharing for Social Change, Toronto, June 18, 2008

Ken Coulter, Community Quality Improvement Eli Malinsky, Centre for Social Innovation


Part 1 getting started ken
Part 1: Getting Started (Ken)

A. Structuring the Deal

  • Different sales pitch for different players

  • Who’s on First? Order of approach for the steering committee/board

  • Avoid Analysis Paralysis –a good plan needs to be converted to action


Part 1 getting started ken1
Part 1: Getting Started (Ken)

B. Site Selection

  • Beware of NIMBYs

  • Dreams versus reality – what you want and what you get can be different

  • Activities help determine location


Part 1 getting started ken2
Part 1: Getting Started (Ken)

C. Skills & Experience

  • Staff leadership and team

    • CEO

    • Finances

    • Programming

    • Public Relations

  • Refer to Steering Committee and Board check list



Part 1 getting started eli
Part 1: Getting Started (Eli)

A. Structuring the Deal

  • Third party operator

  • Thorough and sound projections

  • Seek multiple sources of funding and financing


Part 1 getting started eli1
Part 1: Getting Started (Eli)

B. Site Selection

  • The Basics

  • Landlord

  • History & Spirit

  • Light & Aesthetics


Part 1 getting started eli2
Part 1: Getting Started (Eli)

C. Skills & Experience

  • Leadership & vision

  • Business & management

  • Customer service & sales



Part 2 getting off the ground eli
Part 2: Getting off the Ground (Eli)

A. Design

  • Design equally for community and the bottom line

  • Transparency

  • Unstructured (inviting) space


Part 2 getting off the ground eli1
Part 2: Getting off the Ground (Eli)

B. Tenant Recruitment & Selection

  • Information sessions

  • Select on vision

  • Don’t sell office space

  • Enthusiastic neighbours


Part 2 getting off the ground eli2
Part 2: Getting off the Ground (Eli)

C. Shared Services

  • The Formula

  • Start simple

  • Tread carefully with technology



Part 2 getting off the ground ken
Part 2: Getting off the Ground (Ken)

A. Design

  • Green

  • Tenant participation in design

  • Activities – admin versus program

  • Storage storage storage


Part 2 getting off the ground ken1
Part 2: Getting off the Ground (Ken)

B. Tenant Recruitment & Selection


Part 2 getting off the ground ken2
Part 2: Getting off the Ground (Ken)

C. Shared Services

  • Multifunctional space

  • Office services/bulk purchasing agreements

  • Communication networks

  • Consulting services



Part 3 keeping it going ken
Part 3: Keeping it Going (Ken)

A. Community Animation

  • MBWA

  • Upkeep and maintenance – aesthetic and functional appeal

  • Stimulate social engagement


Part 3 keeping it going ken1
Part 3: Keeping it Going (Ken)

B. Community Connections & Impact

  • Model for collaboration

  • Catalyst for re-development

  • Connect all segments of society – rich and poor, business and charity


Part 3 keeping it going ken2
Part 3: Keeping it Going (Ken)

C. Sustainability

  • Sharing the risk among partners

  • Innovative approaches to legal structure

  • Diversity of tenants



Part 3 keeping it going eli
Part 3: Keeping it Going (Eli)

A. Community Animation

  • Dedicated attention

  • Physical, social and virtual

  • Enable (don’t force) participation


Part 3 keeping it going eli1
Part 3: Keeping it Going (Eli)

B. Community Connections & Impact

  • Create a brand and brand experience

  • Event spaces serve multiple purposes

  • Partner partner partner (deliver deliver deliver)


Part 3 keeping it going eli2
Part 3: Keeping it Going (Eli)

C. Sustainability

  • Different spaces for different needs

  • From work space to platform

  • Small & diverse




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