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Siri, a Virtual Personal Assistant Bringing Intelligence to the Interface

Siri, a Virtual Personal Assistant Bringing Intelligence to the Interface. Tom Gruber CTO & cofounder, Siri. © 2009 Siri, Inc. All rights reserved. It was imaginable 20 years ago. Apple's Visionary Video: Knowledge Navigator (1987). from www.open-video.org. Interaction with the Assistant.

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Siri, a Virtual Personal Assistant Bringing Intelligence to the Interface

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  1. Siri, a Virtual Personal AssistantBringing Intelligence to the Interface Tom GruberCTO & cofounder, Siri © 2009 Siri, Inc. All rights reserved.

  2. It was imaginable 20 years ago. Apple's Visionary Video: Knowledge Navigator (1987) from www.open-video.org

  3. Interaction with the Assistant • Touch screens and cinematic animation • Global network for info and collaboration • Awareness of temporal and social context • Continuous Speech in and out • Conversational Interface - assistant talks back • Delegation of tasks to the assistant • Assistant use of personal data

  4. No. Is the Knowledge Navigator vision possible today? But we're getting there.

  5. How Close are we Today? • Touch screens • Cinematic effects • Global network • Location and time awareness • Speech out, on demand • Isolated speech to text But where is the interface for assistance?

  6. You just can't talk to a search engine this way. "The future of search is a conversation with someone you trust." -- John Battelle, The Search

  7. What is needed is to put it all together. Conversational Interface Location Awareness Speech to Text Semantic Data Time Awareness Text to Intent Services APIs Task Awareness Dialog flow Task & Domain Models Access to Personal Information

  8. A Virtual Personal Assistant

  9. A Virtual Personal Assistant: • Does Things for Youfocus on task completion • GetsWhat you Sayintent understanding via conversation • Gets to Know Youlearns and applies personal information

  10. A VPA helps you get things done TIRED "at your service" "what do you want to read?" "at your service(s)"

  11. Siri Helping you Do Things I found the following Italian restaurants that reviews say are romantic near your home • Multiple-criteria vertical search and browse • combining multiple sources of information • with integrated transactions • and social communication Your table is reserved for 2 Saturday night at 8:00pm. Your invitation has been sent to friend@email.com

  12. Employing the services of... Contacts Email Maps and many more...

  13. So what's the big deal? (c) 2009 Siri, Inc.

  14. Lots of Steps, Lots of Apps Apps required to do meal planning flow (c) 2009 Siri, Inc.

  15. And Lots of Tasks Plan a Meal Find a store Find something to do Plan a trip Go to the movies . . .

  16. Service Delegation: The Mother of All Mash-ups Web Servicesand APIs Domain & TaskModels Guided Dialog (c) 2009 Siri, Inc.

  17. A Virtual Personal Assistant: • Does Things for Youfocus on task completion • GetsWhat you Sayintent understanding via conversation • Gets to Know Youlearns and applies personal information (c) 2009 Siri, Inc.

  18. Understanding Intent in Context • Task Context • Location Context ... near home ... [serving] burgers ... in downtown [San Jose] ... [described as] romantic • Time Context • Dialog Context ... this weekend ... hotels in Boston ... weather [in Boston] ... tomorrow night (c) 2009 Siri, Inc.

  19. A Virtual Personal Assistant: • Does Things for Youfocus on task completion • GetsWhat you Sayintent understanding via conversation • Gets to Know Youlearns and applies personal information (c) 2009 Siri, Inc.

  20. Virtual Assistant Evolution Doing Things For You Service APIs Data feeds Auth Standards SW & Data Commons Faceted Search Domains Recommendation Services Getting What You Say Location Speech Semantic NLP Linguistic NLP Date/time Conversational UI Social Contexts Getting Personal Contacts Calendars Explicit Preferences Profile Favorites Learned Preferences (c) 2009 Siri, Inc. Today Tomorrow Future

  21. For More Information www.siri.com (c) 2009 Siri, Inc.

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