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Whitepapers …

Whitepapers …. When, why and how! IIBA Presentation – Jan 18, 2011. What a whitepaper is not When a whitepaper is appropriate Key elements of a good white paper White paper wizard …. Overview. 20+ years in the Health IT Industry MBA in Digital Technologies

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Whitepapers …

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  1. Whitepapers … When, why and how! IIBA Presentation – Jan 18, 2011

  2. What a whitepaper is not • When a whitepaper is appropriate • Key elements of a good white paper • White paper wizard … Overview

  3. 20+ years in the Health IT Industry • MBA in Digital Technologies • PhD (ABD) in Medical Technologies and Expert Systems • Technology Program Manager for SAIC Canada • Currently Technical Lead for Saskatchewan EHR project • Subject Matter Expert for Clinical Expert Systems and System Integration • Research Focuses: • Medical Technology Adoption and Acceptance • Decision Making Technologies • Business Technology Ethics Presenter Background

  4. Term is taken from the US government term “Whitebook” • Famous first whitepaper ( Churchill, 1922) - addressed conflict in Palestine. • A "whitepaper" is an ‘authoritative report’ directed at a particular problem. • There are four main types of commercial white papers: • Business benefits: A business case for a certain technology/ methodology. • Technical: Describes how a certain technology works. • Hybrid: Combines business benefits & technical details in a single document. • Policy: Makes a case for a certain political solution to a societal/economic challenge. From Wikipedia Sooo .. what is a whitepaper?? But what does that mean? How do I write one!? …

  5. Decision Request … but may support a DR option • Research paper … but may provide background to research • Status Report … but may be an outcome of a status item • Functional Requirement … but may support a requirement • Technical Design … but may support a design direction What a Whitepaper is not More what it is NOTs that clear what it ISes …

  6. Decision Request Presents multiple options in response to a single problem Provides a recommendation Provides approaches and estimates associated with the options Fits recommendation into a larger context White Paper Presents the problem with background – no options No recommendation or opinions May provide approach/ approaches used in the past – no estimates Context of Whitepaper limited to the current topic White Paper vs DR A White Paper may be provided for each DR option …

  7. A research paper conducts unique new analysis on a topic Requirements documentation provides information on what is needed Technical Design provides a specific approach to resolving a functional or technical problem A white paper conducts research on existing knowledge about a topic A white paper provides information about what is known .. not needed A white paper introduces past approaches to a specific problem that may get used in the design. White Paper vs Others A White Paper may be provide background to any of these …

  8. A whitepaper is … • A factual discussion which provides knowledge on a topic or problem. • Background information for a discussion or problem being investigated. • A presentation on a specific topic of interest. • A presentation of a technology approach or policy … that does not require a decision. Simple Description … A White Paper is adapted for the audience you are trying to reach …

  9. Some key steps to creating a good whitepaper: • Understand your audience • Pick a single topic or solution that you wish to argue/support • Decide on an approach: • Your point of view (do not confuse with a product brief tho!) • The point of view of your audience (recommended) • Recommended for a whitepaper • Focus on the pain points/problem • Credibility is key .. Back up your points with facts • Be sure to include a solution! Key Elements of a Good Whitepaper • Some challenges: • - There is no clear single template for a whitepaper • - The content of the whitepaper depends on the audience

  10. Example 1: Groundbreaking analysis UMLWidget by MMM Inc. provides foolproof approach to communicating requirements to customers. MMM Inc. has done it again and developed UMLWidget to overcome the complexity of using UML to develop Use Cases. Example 2: Solving the Complexities of UML! If you have found difficulties in using UML to communicate technology requirements effectively, a new class of UML products may help overcome these challenges. Examples … Better received Credibility is a key to a good white paper …

  11. Example Topic … Kaplan’s (2001) dilemma for medical expert systems …. • Kaplan identifies that while physicians agree with 96% of MES decisions, the same physicians follow less than 67% of the advice (p.22). • Dissertation topic needed to be supported by 3 preceding whitepapers: • Business focus .. sell the topic to the business/pilot sites for the study • Academic focus … sell the topic to the University to agree to the study • Technology focus … sell the topic to the technical academic advisors Know your audience!

  12. Business Approach • Textual and descriptive of the problem … • Backed by statistics … The slow adoption of MES technologies has been a concern to both researchers and medical administrators; the ethical concerns, of replacing human exerts with technology, voiced in theoretical analyses over the past 50 years have not changed despite the increased testing and proven accuracy of the technologies. (Kaplan, 2001, p.22). Kaplan argues the major barriers to adopting MES revolve around …..

  13. Theoretical models to reference … Academic Approach

  14. Issues specifically to the technology design … Technical Approach • The study notes that while the XYZ technology was appropriate for triage, there were eight key gaps between the EMS needs and the MES technology. These gaps include: • Inability to identify duplicate calls or reports; • Limited in its ability to support workload leveling and management; • Poor tracking of vehicle location and availability; • Poor matching of data or subsequent information to a single incident; • Failure of dispatchers to fully use the prioritization of urgent calls with the MES based on perceived complexities and limitations; • Requirement that incident ‘tickets’ be printed as integration incomplete; • Inability to predict traffic patterns and suggest optimal routing; • Lack of support for crew ‘downtime’ between difficult calls.

  15. Finally … use facts and references! There are three schools of thought on the determinants affecting positive technology acceptance in medical practice. One group suggests that a greater involvement of the clinicians using the technology will result in more successful implementations: (Heathfield, Pitty & Hanka, 1998; Ammenwerth et al., 2004; Kaplan, 2001; Halpern & Pastores, 1999). A second school of thought suggests compatibility and training are the keys to technology adoption in the EMS industry: (Wu, Wang & Lin, 2005; Carver & Turoff, 2007), Where the third theory suggests political and organizational management also pay a significant role in driving health technology adoption: (Athey & Stern,1998, 2002; Wainwright & Waring, 2007; Roback, 2006; Roback et al., 2007). Support your case with facts … be careful to use ‘scholarly’ papers …

  16. Easy source of references … Google books also provide previews …

  17. Background material … Refine your search to help support your case …

  18. Step One … What is your problem? Step Two .. Who is your audience? Step Three … What do you want to tell them? Step Four … What do you want the outcome to be? Whitepaper wizard … … ok template … but wizard sounds cooler Once you answer these questions you are well on your way! …

  19. Lets try this together …

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