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Presents IMTC Forum 2004

Presents IMTC Forum 2004. The Reality of 3G Multimedia Services. Presented by Joe Lawrence Qualcomm, Inc. PM. RF. MSM. 1. 2. 3. 4. 5. 6. 7. 8. 9. 0. *. *. What is on a 3G Chip? The Engine to Drive Mobile Multimedia Applications. Smaller Form Factor

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Presents IMTC Forum 2004

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  1. Presents IMTC Forum 2004

  2. The Reality of 3G Multimedia Services Presented by Joe Lawrence Qualcomm, Inc.

  3. PM RF MSM 1 2 3 4 5 6 7 8 9 0 * * What is on a 3G Chip?The Engine to Drive Mobile Multimedia Applications • Smaller Form Factor • Highly Integrated Applications • Lower Overall Costs • Faster Time to Market CDMA Micro-Processor GSM/GPRS ApplicationAPIs GPS DSP 3D Graphics DSP Video Memory Audio Power Mgt Imaging IMTC Forum – May 2004 – San Jose, CA

  4. Position Location News Push to Talk Ring Tones 9lbs 2 oz. Entertainment Photo Sharing Email Sports Video Monitoring Multiplayer Gaming A large variety of applications is driving growth Voice Was The First Killer App, Now it’s Choice IMTC Forum – May 2004 – San Jose, CA

  5. Wireless Launchpad™ Suite A design suite that enables operators to leverage CDMA technology to create new enhanced products and services The Leading Feature Set for Wireless Product Development: • Available for all 3G CDMA air interfaces • Consistent use across all product lines • Enables broad product segmentation & differentiation • Adopted by global carriers Multimedia Connectivity Positioning UI Storage IMTC Forum – May 2004 – San Jose, CA

  6. LaunchpadTM Multimedia Codec Support Complete, integrated and scaleable video & audio solutionsthat provide support for all major codecs and protocols • 3GPP/3GPP2 Standard based Codecs • MPEG-4 Video • H.263 VideoH.264 Video • MP3 Audio • QCELP (13K) Audio • EVRC Audio • AMR Audio • AAC Audio • aacPlus Audio • Proprietary or not yet Standards based Codecs • Real Networks Video & Audio • Windows Media Video & Audio IMTC Forum – May 2004 – San Jose, CA

  7. QUALCOMM’s Integrated Multimedia Solutions Based on open standardsand accessible via the MSM chip & BREWapi CMX™ - Compact Media Extensions™ Qtunes™ - Playback of music (audio) recordings Q3Dimension™- 3D transformations, lighting, shading, animation… Qcamera™- Digital camera imaging QCLIMBTM– Color image enhancement Qtv™- Streaming video & audio multimedia Qcamcorder™ - Video recordings QVideophone™ - Video telephony QVM™ - Java J2METM Virtual Machine BREW™- Execution Environment Screensavers and animated ringers Still images, video streaming & video telephony Integrated with Position Location Services IMTC Forum – May 2004 – San Jose, CA

  8. CMX A MIDI-based engine and software suite that creates atime-synchronized multimedia experience • CMX combines and time-synchronizes the following media formats to create a multimedia experience on mobile devices: • MIDI-based music • Text • PNG or JPEG graphics • Simple Animation Format (SAF) – 6 fps • QCELP and ADPCM (Speech & Sound effects) • Delivers exceptional high quality audio solution (PC quality) • Plays back other MIDI-based file formats such as: • SP-MIDI • General MIDI Level 1 and 2 (Standard MIDI Format) • SMAF Audio • CMX Applications include:Ringers, Animated Ring-tones, Screen saves, Karaoke and Messaging • Over 55M CMX-enabled phones have been shipped worldwide IMTC Forum – May 2004 – San Jose, CA

  9. Supports MP3 and MPEG-4 AAC music file formats CD quality, stereo, music playback Playback rates from 16 kHz to 44.1 kHz Small-code-size, low resource, software solution No dedicated or special hardware requirements Optimized for Qualcomm’s QDSPTM digital signal processor platforms Provides quick and affordable enhancements to current music applications Support of personal music libraries Qtunes A high quality stereo audio decoder that enables mobile devices to play high-fidelity digital music IMTC Forum – May 2004 – San Jose, CA

  10. Offers a high performance, accelerated 2D and 3D rendering solution Designed for mobile handsets – low power, small footprint Based on OpenGL ES standard Integrated into baseband MSM with video, photo, GPS & audio Launchpad engines Texture, lighting, shading, clipping, perspective & hidden surface removal Games 3D mapping Still image manipulation Q3Dimension A high performance 2D & 3D graphics platform IMTC Forum – May 2004 – San Jose, CA

  11. Encodes digital images JPEG & PNG QCIF -> QVGA -> VGA (up to 6 Megapixels) Up to 30 frames per second viewfinder Full digital camera functionality Zoom Auto focus Flash White balance Red-eye reduction Variable compression Full suite of UI and text tools On-device Image Processing Photo Editing Suite Photo Albums Images can be integrated with GPS position location information Transmit photos over the air or save the images to Flash or MMC QCamera An integrated high-resolution digital camera solution IMTC Forum – May 2004 – San Jose, CA

  12. Qtv A feature-rich video decoder that enables mobile devices to stream & playback video files • Streaming Video, Streaming Audio, VOD, Web Cams & Video Mail Services • High Performance Decoding: 15fps, QCIF @128kbps • Based on Open Standards: 3GPP, 3GPP2 & MPEG-4 • Multiple Video Codec Support: MPEG-4 & H.263 • Multiple Audio Codec Support: MP3, QCELP, EVRC, AMR & MPEG4 AAC • Multiple Display Size Support: 96x80, sQCIF, QCIF & QVGA • Play, Stop, Pause & Random Positioning • Brightness, Looping & Contrast Control • Server/Client Bandwidth Adjustment IMTC Forum – May 2004 – San Jose, CA

  13. Qcamcorder A video real-time encoding solutionthat enables video messaging applications • Camcorder Video Recording & Playback: Record, Stop, Pause & Play • High Performance, Constant Bit Rate, Encoding: 15fps, QCIF @128kbps • Viewfinder & Video Preview Mode • Zoom, Brightness & Contrast Control • Embedded Motion Estimation Hardware Acceleration • Multiple Video Codec Support: MPEG-4 & H.263 • Multiple Audio Codec Support: QCELP, EVRC & AMR • Multiple Media Storage Support: Flash & MMC • Video Editing & Audio Dubbing IMTC Forum – May 2004 – San Jose, CA

  14. Qvideophone A 2-way video & audio conferencing solution that is tailored for 3G networks such as EV-DO & WCDMA • Video Conferencing between Mobile Devices, as well as PCs • High Quality Video Conference Performance: 10-15fps, QCIF @ 64kbps • Call Set-up Time: Less than 6 seconds • Video talk time: 1 hour • Push to Video, Picture-in-Picture & Video Zooming • Hold, Speech Fallback, Video or Audio Mute • Embedded Motion Estimation Hardware Acceleration • Multiple Video Codec Support: MPEG-4 & H.263 • Multiple Audio Codec Support: EVRC, G.723 & AMR • Multiple Display Size Support: sQIF & QCIF Note: Commercially available in Korea since July 2003 IMTC Forum – May 2004 – San Jose, CA

  15. Applications IImage To decode and draw images IControl An abstract interface IFont To display different DIB-based fonts IDisplay To draw test, triangles and bitmaps IGraphics Draws lines, polygons, ellipses, arcs… IBitmap Supports all bitmap operations Note: “I” is for “Interface” Hardware BREW Multimedia APIs Highly integrated APIs to enable multimedia applications on BREW-enabled devices • APIs are highly integrated within the 3G MSM ASIC and BREWapi (thin layer) • APIs are focused on common roles and interactions, not on coding details IMTC Forum – May 2004 – San Jose, CA

  16. Launchpad™ Multimedia Roadmapfor 3G Chips Meeting the demand for Mobile Consumer Electronic Devices Chipsets Feature Capabilities IMTC Forum – May 2004 – San Jose, CA

  17. The 3G Mobile Multimedia Experience IMTC Forum – May 2004 – San Jose, CA

  18. Enhancing Services withMIDI Polyphony Based Capabilities IMTC Forum – May 2004 – San Jose, CA

  19. MIDI Polyphony CMX 2.2 Midi 16 Voice Polyphony CMX 3.0 Midi 32 Voice Polyphony CMX 4.0 Midi 64 Voice Polyphony IMTC Forum – May 2004 – San Jose, CA

  20. Infotainment Services IMTC Forum – May 2004 – San Jose, CA

  21. Clip-Casting Offering personalized multimedia services while conserving network resources • Video clip downloads updated every few hours for: • Sports information • Half-time and full game highlights of major sporting events • Special interviews with coaches and players • Choice of viewing most exiting moments (e.g., top tries) • News • Weather • Entertainment • Video clips can be downloaded after midnight to conserve network capacity • Video clips will vary in length: From 10 seconds to 3 minutes MediaFLOTM will allow operators to deliver mass media (multicast)and personal media (unicast) to a large number of devices IMTC Forum – May 2004 – San Jose, CA

  22. Camera & Camcorder Applications IMTC Forum – May 2004 – San Jose, CA

  23. Phone Based Camera and Camcorder Applications • QCamera • 30fps viewfinder • Mega pixel imager • 0.5 sec JPEG encode time* • audio annotation • Image processing library • QCamcorder • 15fps QCIF • MPEG-4 simple profile L0 • Audio – ERVC,AMR, QCELP IMTC Forum – May 2004 – San Jose, CA

  24. Multimedia Services IMTC Forum – May 2004 – San Jose, CA

  25. Multimedia Services JUNE service offered by SKT in Korea Text Messaging Karaoke MMS Music Videos Traffic conditions Movie clips Adult entertainment Ringer tone downloads TV broadcasting IMTC Forum – May 2004 – San Jose, CA Note: Commercially available services from SKT in Korea since January 2003

  26. Broadcast Services IMTC Forum – May 2004 – San Jose, CA

  27. Multimedia & Broadcast Services KTF Korea FIMM - Multi-channel Selection Menu 1. Special: Taiji 2. Special 3. TV 4. Music 5. Movie 6. Sports & Leisure 7. Entertainment 8. Adult 9. Bell & Screen EV-DO Gold MulticastTM allows multiple channels of content to be distributed simultaneously to one or many users IMTC Forum – May 2004 – San Jose, CA

  28. Video Streaming IMTC Forum – May 2004 – San Jose, CA

  29. Working on 30 FPS … Coming Soon! MPEG Video Streaming Higher frame rates offer a better user experience • 15fps QCIF • Streaming MPEG-4/H.263 • Simple profile LO and L1 • Audio – AAC, EVRC, AMR, QCELP 15 fps IMTC Forum – May 2004 – San Jose, CA

  30. Phone-Resident Graphics Capabilities IMTC Forum – May 2004 – San Jose, CA

  31. Graphics Features • 2D • 150 sprites frame • 15+ fps • Sprite size 8 x 8 pixels • Sprites of 16 x16, 32 x 32, 64 x 64 also supported • Integer Angle Rotations • Integer Scaling • Reflection • QCIF + Game Board Size • 3D • 50000 triangles/sec with smooth shading • 400K pixels/sec • I-Sprites • I3D Interface • 12 Voice MIDI & 4 Channel QCELP • Or 4 Channel ADPCM IMTC Forum – May 2004 – San Jose, CA

  32. Video Telephony IMTC Forum – May 2004 – San Jose, CA

  33. Video Telephony Simultaneous Voice and Video • Instant Multi-Media (IMM) • Combines the best of video conferencing and group services • Everyone in the group receives audio and video from the originator • Both audio and video can come from one user or two different users (separate audio and video floors) • Offers high quality user experience and network efficiency • Available on CDMA2000 1xEV-DO networks • Commercially available in Korea since July 2003 “Push to See” Samsung SCH V310 IMTC Forum – May 2004 – San Jose, CA

  34. The Full 3G Multimedia Experience IMTC Forum – May 2004 – San Jose, CA

  35. Thank You IMTC Forum – May 2004 – San Jose, CA

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