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638 X 60. DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign. WHAT IS IT?. SAMPLE HOMEPAGE.

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638 X 60

DIGITAL ADVERTISING – 2011/2012Event-Triggered Campaign

WHAT IS IT?

SAMPLE HOMEPAGE

WDTN.com now has the ability to feature a high impact ad campaign that is delivered as a result of a particular event. For example: a power company during an outage or severe weather outbreak, the lottery once the total dollars reaches a particular number, or possibly a restaurant that delivers a special offer contingent on the score of a sports game! There are numerous opportunities for these types of highly targeted campaigns throughout the year!

Homepage

5 Ad Position Roadblock (shown left)

1 event annually: $2,500

2+ events annually: $1,500/event

2 Ad Position Roadblock 300x250 & 638x60

1 event annually: $2,000

2+ events annually: $1,000/event

News Front Page

5 Ad Position Roadblock

1 event annually: $2,000

2+ events annually: $1,500/event

2 Ad Position Roadblock 300x250 & 638x60

1 event annually: $1,500

2+ events annually: $1,000/event

300 X 250substitute with 300 x 600or 160 x 600

INVESTMENT LEVELS

300 X 250

300 X 100

728 X 90

728 X 90

The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event.


DIGITAL ADVERTISING – 2011/2012Event-Triggered Campaign

Page views on wdtn.com

Average page Views during the winter months (12/10-3/11) are 77,206. With spikes over 285,000 during significant weather events (snow, ice, etc)

438,465 views

387,410 views

285,670 views

287,879views

The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event.


December 2 ,2011, PROOF OF PERFORMANCEWarm Glow Road Block

AdvertiserWarm Glow Candle CompanyAccount Executive

Bill Theiss

Order Name Warm Glow Candle | 2011 Holiday | Home Page RB

Campaign Flight Dates

12/2/11

---------------------------------------------------Impressions Served

64,213 viewed your campaign on 12/02/11.

Clicks RecordedThis campaign received 90 Clicks

directly to client’s website. Click RateThis campaign had a .14% Click

Rate.

Campaign consisted of the following ad sizes…

Display300x250, 728x90, 638x60, 300x100



ad