638 X 60
This presentation is the property of its rightful owner.
Sponsored Links
1 / 4

DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign PowerPoint PPT Presentation


  • 45 Views
  • Uploaded on
  • Presentation posted in: General

638 X 60. DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign. WHAT IS IT?. SAMPLE HOMEPAGE.

Download Presentation

DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Digital advertising 2011 2012 event triggered campaign

638 X 60

DIGITAL ADVERTISING – 2011/2012Event-Triggered Campaign

WHAT IS IT?

SAMPLE HOMEPAGE

WDTN.com now has the ability to feature a high impact ad campaign that is delivered as a result of a particular event. For example: a power company during an outage or severe weather outbreak, the lottery once the total dollars reaches a particular number, or possibly a restaurant that delivers a special offer contingent on the score of a sports game! There are numerous opportunities for these types of highly targeted campaigns throughout the year!

Homepage

5 Ad Position Roadblock (shown left)

1 event annually: $2,500

2+ events annually: $1,500/event

2 Ad Position Roadblock 300x250 & 638x60

1 event annually: $2,000

2+ events annually: $1,000/event

News Front Page

5 Ad Position Roadblock

1 event annually: $2,000

2+ events annually: $1,500/event

2 Ad Position Roadblock 300x250 & 638x60

1 event annually: $1,500

2+ events annually: $1,000/event

300 X 250substitute with 300 x 600or 160 x 600

INVESTMENT LEVELS

300 X 250

300 X 100

728 X 90

728 X 90

The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event.


Digital advertising 2011 2012 event triggered campaign

DIGITAL ADVERTISING – 2011/2012Event-Triggered Campaign

Page views on wdtn.com

Average page Views during the winter months (12/10-3/11) are 77,206. With spikes over 285,000 during significant weather events (snow, ice, etc)

438,465 views

387,410 views

285,670 views

287,879views

The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event.


Digital advertising 2011 2012 event triggered campaign

December 2 ,2011, PROOF OF PERFORMANCEWarm Glow Road Block

AdvertiserWarm Glow Candle CompanyAccount Executive

Bill Theiss

Order Name Warm Glow Candle | 2011 Holiday | Home Page RB

Campaign Flight Dates

12/2/11

---------------------------------------------------Impressions Served

64,213 viewed your campaign on 12/02/11.

Clicks RecordedThis campaign received 90 Clicks

directly to client’s website. Click RateThis campaign had a .14% Click

Rate.

Campaign consisted of the following ad sizes…

Display300x250, 728x90, 638x60, 300x100


Dayton local media sites

Dayton Local Media Sites


  • Login