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Some Practicalities of Ethnographic Analysis.

Aims:. 1. To outline some practical advice in describing ethnography to clients.2. To outline what ethnography can and cannot do.3. To present some practical advice on doing' ethnography - to provide some things to look out for'.4. To identify some practical matters in conducting an ethnography

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Some Practicalities of Ethnographic Analysis.

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    1. Some Practicalities of Ethnographic Analysis.

    2. Aims: 1. To outline some practical advice in describing ethnography to clients. 2. To outline what ethnography can and cannot do. 3. To present some practical advice on ‘doing’ ethnography - to provide some ‘things to look out for’. 4. To identify some practical matters in conducting an ethnography: 5. To give some indication of what kind of materials should be collected. 6. To present some general principles for writing the report

    3. Describing ethnography to clients - “selling ethnography”. “I’m still not sure exactly what it is you do, but the more I hear about it the more I’m convinced it’ll be extremely powerful...extremely powerful...” A System Engineer. “What are you here for?...To make us redundant?” A Bank Employee.

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