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Submitted By: x. Company Name. Business Plan. Table of Contents. Executive Summary Company Description Industry Analysis Target Market Competitive Analysis Marketing Plan & Sales Strategy Operations Management & Organization Long-Term Development Financials Supplemental/Attachments.

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Presentation Transcript

Company name

Submitted By: x

Company Name

Business Plan

Table of contents

Table of Contents

  • Executive Summary

  • Company Description

  • Industry Analysis

  • Target Market

  • Competitive Analysis

  • Marketing Plan & Sales Strategy

  • Operations

  • Management & Organization

  • Long-Term Development

  • Financials

  • Supplemental/Attachments

Executive summary

Executive Summary

  • provides a brief synopsis of the key points and strengths included in the plan. This, plus the Mission Statement, Motto, Logo, etc. convinces the reader to read the rest of the report.

  • Convinces reader that business concept is sound and has a reasonable chance of success

  • Mission Statement, Logo, Motto, Colors, etc.

  • Is concise and effectively written

Mission statement

Mission Statement

  • Clearly state your company’s long-term mission.

    • Try to use words that will help direct the growth of your company, but be as concise as possible.

The team

The Team

  • List CEO and key management by name.

  • Include previous accomplishments to show that these are people with a record of success.

  • Summarize number of years of experience in this field.

Business concept

Business Concept

  • Summarize the key technology, concept, or strategy on which your business is based.

2 company description

2. Company Description

  • includes the basic details of the business. Provides an overview of the business, its location, and its legal structure and organization

  • Legal form of business

  • Effective date of business

  • Company mission statement/vision

  • Company governance

  • Company location(s)

  • Immediate development goals

  • Overview of company’s financial status

3 industry analysis

3. Industry Analysis

  • provides an analysis of the larger industry to which the business will belong. Analyzes key trends and players in the industry. Demonstrates an understanding and awareness of external business conditions

  • Description of industry (size, growth rates, nature of competition, history)

  • Trends and strategic opportunities within industry

Strengths weaknesses opportunity threats swot analysis

Strengths, Weaknesses, Opportunity & Threats: SWOT Analysis

4 target market

4. Target Market

  • provides a brief overview of the nature and accessibility of the target market

  • Target market defined (size, growth potential, needs)

  • Effective analysis of market’s potential, current patterns, and sensitivities

Market summary

Market Summary

  • Summarize your market in the past, present, and future.

    • Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.



  • Identify problems and opportunities.

    • State consumer problems, and define the nature of product/service opportunities that are created by those problems.

5 competitive analysis

5. Competitive Analysis

  • includes an honest and complete analysis of the business’ competition. Demonstrates an understanding of the business’ relative strengths and weaknesses.

  • Key competitors identified

  • Effective analysis of competitors’ strengths and weaknesses

  • Potential future competitors

  • Barriers to entry for new competitors identified



  • Summarize the competition.

  • Outline your company’s competitive advantage.

Strategic positioning competitive advantage

Strategic Positioning:Competitive Advantage

<year> Sales Plan

6 marketing plan sales strategy

6. Marketing Plan & Sales Strategy

  • demonstrates how the business’ product or service will be marketed and sold. Includes both strategic and tactical elements of the marketing and sales approach.

  • Key message to be communicated identified

  • Options for message delivery identified and analyzed

  • Sales procedures and methods defined

Timeline details


<year> Sales Plan

Goals and objectives

Goals and Objectives

  • List five-year goals.

  • State specific, measurable objectives for achieving your five-year goals.

    • List market-share objectives.

    • List revenue/profitability objectives.

7 operations

7. Operations

  • provides an overview of the way the business will operate on a day-to-day basis. Includes production processes, physical facility review, utilization of technology, and processes followed to ensure delivery of products or services

  • Business facilities described

  • Production plan defined and analyzed

  • Workforce plan defined and analyzed

  • Impact of Technology

8 management organization

8. Management & Organization

  • describes the key participants in the new business venture. Identifies the human resources the business can draw upon either as part of the management team, employee pool, consultants, directors, or advisers and the role each will play in the business’ development. Discusses compensation and incentives and details decision-making processes.

  • Key employees/principals identified and described

  • Board of directors, advisory committee, consultants, and other human resources identified and described

  • Plan for identifying, recruiting, and securing key participants described

  • Compensation and incentives plan

9 long term development

9. Long-Term Development

  • gives a clear vision for where the business will be in three, five, or more years. Demonstrates an honest and complete evaluation of the business’ potential for success and failure. Identifies priorities for directing future business activities

  • Long-term goals identified and documented

  • Risks and potential adverse results identified and analyzed

  • Strategy in place to take business toward long-term goals

10 financials

10. Financials

  • indicates the accounting methodology to be used by the business. Discusses any assumptions made in projecting future financial results. Presents projections honestly and conservatively.

  • Type of accounting system to be used identified

  • Financial projections appear sound and reasonable

  • Assumptions clearly identified

  • Appropriate metrics provided to allow for effective evaluation

Year sales budget details

<year> Sales Budget:Details

<year> Sales Plan

Financial plan

Financial Plan

  • Outline a high-level financial plan that defines your financial model and pricing assumptions.

    • This plan should include expected annual sales and profits for the next three years.

    • Use several slides to cover this material appropriately.

    • Income Statement

    • Balance Sheet

    • Cash Flow

Resource requirements

Resource Requirements

  • List requirements for the following resources:

    • Personnel

    • Technology

    • Finances

    • Distribution

    • Promotion

    • Products

    • Services

Risks and rewards

Risks and Rewards

  • Summarize the risks of the proposed project and how they will be addressed.

  • Estimate expected rewards, particularly if you are seeking funding.

Key issues

Key Issues

  • Near term

    • Identify key decisions and issues that need immediate or near-term resolution.

    • State consequences of decision postponement.

  • Long term

    • Identify issues needing long-term resolution.

    • State consequences of decision postponement.

  • If you are seeking funding, be specific about any issues that require financial resources for resolution.

11 supplemental documents

11. Supplemental Documents

  • Business License [sample]

  • Charts, forms, pictures, industry trade magazine articles, product literature, etc. that supports key elements of your plan

  • e.g. certifications, licenses, tax requirements, codes, technical descriptions, advance contracts, endorsements, etc.

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