Getting the Word Out: How to Grow Your NPA Chapter. Presented by Hilary Kaye Hilary Kaye Associates Inc. May 10, 2004 Las Vegas. New Chapter? Existing Chapter?. Public Relations & Advertising strategies can help you get started more quickly grow faster Today you will learn
Presented by Hilary Kaye
Hilary Kaye Associates Inc.
May 10, 2004
Belonging to an NPA Chapter
is a great advantage --
but chapters are a well-kept secret.
Let’s communicate the good news
about NPA membership
to our local audiences.
it can be overwhelming!
And you’ll do fine.
Take the Quiz
When you use __________ as a strategy, you gain greater credibility because it signifies a third-party endorsement.
In most cases, ____________ is the more expensive strategy of the two.
One benefit of _________ is that you are guaranteed to get exactly what you want, when you want it.
If you need to push your target audience into immediate action, _______ is your best strategy.
If you are trying to build a long-lasting foundation for your organization with your selected audience, _________ is the most appropriate strategy.
In ______________, the more often the message is repeated, the better.
If an organization has a very small budget, _______ can be the best strategy.
When using ______________as a strategy, your message to your audience should be carefully thought out, consistent and easy to understand.
__________ is often a much faster strategy to implement and see results from than __________.
If your audience needs to be educated about the benefits of your organization, ____________ is often the best strategy to begin with.
PR is the most cost-effective method to attract attention to your NPA Chapter.
Where do we begin?
Your Basic Tool
Do you want to:
When you have real news to report!
CONTACT INFO -- make it easy for the media to find you
The HEADLINE -- make it appealing
The DATELINE – gives the story context
The LEAD – lead with the best
The BODY --straightforward writing, with quotes when possible
BOILERPLATE – consistent, key information at the end of the release
Don’t set off in a driverless car.
Understanding fee-based wire services
you send to: biz calendar editors,
To email or Not to email
Many radio and TV newsrooms prefer
to receive faxes
When is Fax Appropriate?
Avoid snail mail unless requested
What About Snail Mail?
Press releases are a great tool -- but don’t stop there:
Sponsors LOVE media coverage. They spend $$$
to gain greater recognition & awareness with your
membership. DO put your sponsors’ names in
your press releases.
Media coverage can attract NEW sponsors
too. They are seeking new ways to market
to their target audience (YOU)!
members – chapter newsletter,
chapter Web site, email blast
existing & new sponsors
who visits web site, comes to
meetings, attends special events.
with your industry. They get more exposure
with your group -- you get free advertising.
In Computer User, cost would be approx.
$200/mo. for full-year of monthly
1 col x 3” ad in Tech Marketplace.
The real question: Will you take the time & effort to do this?
If so, you will be rewarded with a vibrant chapter filled with members who get maximum value from NPA.