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How the Bits are Changing Our Lives

How the Bits are Changing Our Lives. Before the Internet. Vannevar Bush, “As We May Think” , The Atlantic Monthly , July, 1945. How Far Fetched?. 1981. http://www.youtube.com/watch?feature=player_embedded&v=5WCTn4FljUQ. Erik Brynjolfsson.

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How the Bits are Changing Our Lives

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  1. How the Bits are Changing Our Lives

  2. Before the Internet Vannevar Bush, “As We May Think”, The Atlantic Monthly, July, 1945

  3. How Far Fetched? 1981 http://www.youtube.com/watch?feature=player_embedded&v=5WCTn4FljUQ

  4. Erik Brynjolfsson http://www.ted.com/talks/erik_brynjolfsson_the_key_to_growth_race_em_with_em_the_machines#t-414811

  5. How Many Bits Are There?

  6. World Internet Population(in millions) http://www.allaboutmarketresearch.com/internet.htm

  7. How Many? This is a topic that is important to us at Cisco. We believe the number of internet connected devices reached: 8.7 billion in 2012.

  8. How Many?

  9. Internet All Over the World • Africa • Asia • Europe • Latin America/Carribean • Middle East • North America • Oceania/Australia

  10. Internet All Over the World

  11. Internet All Over the World

  12. Internet All Over the World By country: http://www.internetworldstats.com/top25.htm

  13. Languages of the Internet • Arabic • Chinese • English • French • German • Japanese • Korean • Portugese • Russian • Spanish • Everything else

  14. Languages of the Internet

  15. Facebook as a Country

  16. The Wired/Wireless Generation From a 2009 survey of 8-18 year olds: The report: http://www.kff.org/entmedia/upload/mh012010presentL.pdf

  17. All Too Common

  18. Why Do We Spend So Much Time Online? • Internal motivation • External motivation

  19. Why Do We Spend So Much Time Online? • Internal motivation

  20. Recall Gewirth’s Hierarchy of Rights Increase fulfillment: property, respect, Maintain fulfillment: Not to be: deceived, cheated, stolen from, have promises reneged on. Required to exist: Life, Health

  21. Maslow’s Hierarchy of Needs

  22. Why Do We Spend So Much Time Online? • External motivation • Competitive pressures • Cultural norms

  23. Internet Addiction or Compulsion? http://www.netaddiction.com

  24. Saving the Planet http://worldtruth.tv/amazon-tribe-used-google-to-save-their-land/

  25. Online Schools http://m.yahoo.com/w/legobpengine/news/online-schools-face-backlash-states-results-115542910.html?orig_host_hdr=news.yahoo.com&.intl=US&.lang=en-US.

  26. Twitter http://pulseofthetweeters.com/

  27. Twitter http://news.yahoo.com/urgent-tweet-kenya-village-help-sheep-missing-125322427.html

  28. Spam How much email is spam?

  29. Spam How much email is spam? Get some numbers here: http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/

  30. Where Does Spam Come From? Snapshot, January, 2013

  31. Spam at UT CS The various UTCS email filters: • spam, • A/V, • phish, • fraud, • junk, and • MAILER-DAEMON bounces from all of the above, reject between 93-97% of our total inbound load.

  32. Search (aka Google) When did “to google” enter our lexicon? Look it up in the OED

  33. http://www.google.com/trends

  34. Google Bombs <a href=“http://www.myreallycoolpage.com”>hula hoop<a>

  35. Google Bombs 1999: “More evil than Satan himself” 2006: “Miserable failure”

  36. Google Bombs September 2010: Nicolas Sarkozy falls victim to a Google bomb using the crude expression “trou du cul”.

  37. Google Page Rank http://www.prchecker.info/check_page_rank.php

  38. SEO Whoring From a Huffington Post article pre Super Bowl 2011: Are you wondering, “what time does the Superbowl start?”It’s a common search query, as is “what time is the super bowl 2011,” “superbowl time” and “superbowl kickoff time 2011,” according to Google Trends the evening before the Super Bowl.It’s easily answered too. Super Bowl 2011 will take place on Sunday, Feb. 6, 2011, at 6:30 p.m. Eastern Time and 3:30 p.m. Pacific Time. An article about something else. But designed to get a lot of hits. And it could be even more effective if you have to click once to view the answer. Then it will get lots of click throughs.

  39. http://www.reputation.com/

  40. Does It Work? Can they: • Find sites that mention you or your company? • Remove bad reviews from 3rd party websites? • Create positive reviews and get them ranked highly on Google?

  41. Does It Work? Could they fool you by: • Creating bad blog posts about you right before they send you a marketing blurb. Then they can ….

  42. Is It Legal to Post Fake Reviews? I celebrate myself, and sing myself. Walt Whitman

  43. Is It Legal to Post Fake Reviews? I celebrate myself, and sing myself. Walt Whitman Give Yourself 5 Stars : It Might Cost You

  44. Internet Filter Bubbles http://www.youtube.com/watch?v=B8ofWFx525s

  45. Who Influences What?

  46. But Klout Is Mattering More and More http://www.technologyreview.com/news/429477/whered-you-get-that-cool-shirt-this-software/

  47. Snopes http://www.snopes.com/

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