Private label brands
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Private Label Brands. Shaina Lacher. Copycat Brands. Copy cant brands imitate the manufacturer’s brand in appearance and packaging, generally are perceived as lower quality and are offered at lower prices. Copycat brands abound in drugstores.

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Private Label Brands

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Private label brands

Private Label Brands

Shaina Lacher


Copycat brands

Copycat Brands

  • Copy cant brands imitate the manufacturer’s brand in appearance and packaging, generally are perceived as lower quality and are offered at lower prices.

  • Copycat brands abound in drugstores.

  • Walgreen’s brands are placed next to the manufacturer’s brands and often look alike.


Premium brands

Premium Brands

  • Premium brands offer the consumer a private label that is comparable to, or even superior to, a manufacturer’s brand quality, sometimes with modest price savings.

  • Premium Brands can be found at Wal-Mart and Sam’s Club here in Rapid City.

  • An example of a premium private label would include:

    • Wal-Mart’s - Sam’s Choice


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