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Intro to Marketing Mr. Bernstein. Promotions. Advertising. Sales Promotions. Promotional Elements. Publicity. Personal Selling. Intro to Marketing Mr. Bernstein. Estimate Advertising Costs for a Product or Event: 1. Newspapers 2. Magazines 3. Direct Mail

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Intro to marketing mr bernstein
Intro to MarketingMr. Bernstein

Promotions

Advertising

Sales Promotions

Promotional Elements

Publicity

Personal Selling


Intro to marketing mr bernstein1
Intro to MarketingMr. Bernstein

Estimate Advertising Costs for a Product or Event:

1. Newspapers

2. Magazines

3. Direct Mail

4. Outdoor Advertising (ie Billboards)

5. Directories (ie Yellow Pages)

6. Transit Advertising (ie subway cars)

7. Television

8. Radio

9. Clothing and other labeled items

Internet: 10. Pay Per Click, 11. Search Engine Optimization, 12. Email campaign,

13. Social Media


Intro to marketing mr bernstein2
Intro to MarketingMr. Bernstein

Estimate Advertising Costs for a Product or Event:

Cite websites used

Answer: How can advertising effectiveness be measured?

Estimate the cost of in-house staff producing website and social media content.


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