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Faculty of Economics and Business Administration

The Marketing-Finance Interface: A new Master Program at UM Dr. Arvid O. I. Hoffmann: Program Co-Director. Faculty of Economics and Business Administration. The Marketing-Finance Interface: A new Master Program at UM. Outline: Why does UM offer a Marketing-Finance Program?

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Faculty of Economics and Business Administration

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  1. The Marketing-Finance Interface: A new Master Program at UM Dr. Arvid O. I. Hoffmann: Program Co-Director Faculty of Economics and Business Administration

  2. The Marketing-Finance Interface: A new Master Program at UM • Outline: • Why does UM offer a Marketing-Finance Program? • What’s the Marketing-Finance Master Program? • What topics are addressed by the Marketing-Finance Program? • What’s the added value of a UM Marketing-Finance graduate? • What’s the MF Company Circle?

  3. Why is a Marketing-Finance Program necessary? 1/3 • Marketing needs to become accountable: What is the effect of marketing actions on financial performance?

  4. Why is a Marketing-Finance Program necessary? 2/3 • Financial products design and development require an interdisciplinary marketing-finance approach: What is technically possible, may not meet customers’ needs.

  5. Why is a Marketing-Finance Program necessary? 3/3 • Companies need linking-pins between marketing and finance departments: • Communication gap between marketers and finance professionals • Need for a common language

  6. The Marketing-Finance Interface: A new Master Program at UM • The Marketing-Finance Program at UM: Delivers professionals who are able to bridge marketing and finance.

  7. What’s the Marketing-Finance Master Program at UM? • The Marketing-Finance Program at UM: • A multidisciplinary, one-year fulltime program. • Taught entirely in English. • Triple Crown accredited by AACSB, EQUIS and AMBA. • Prepares students for managerial action in marketing, financial services and risk management.

  8. What’s the Marketing-Finance Master Program at UM? A state of art combination & integration of M & F courses

  9. What’s the Marketing-Finance Master Program at UM? Integration of Marketing-Finance theory using real-life business cases

  10. What’s the Marketing-Finance Master Program at UM? Interactivity within small working groups

  11. What topics are addressed by the Marketing-Finance Program? • The changing role of marketing in the firm. • Marketing activities as drivers of shareholder value. • Return on relationships. • Assessing institutional and individual investors behavior. • Value-based marketing. • The development of successful financial products and services.

  12. What’s the added value of a UM Marketing-Finance graduate? • UM Marketing-Finance graduates will be able to: • Understand functional interrelationships between marketing and finance. • Develop marketing activities that enhance firms’ financial performance. • Create successful financial services, such as banking products, risk management tools, etc. • Assimilate and apply complex marketing-finance concepts into practice.

  13. Getting the most out of Marketing-Finance: the MF Company Circle MF Company Circle: • To get into contact with talented young professionals: • Carrying out business-relevant (thesis) projects. • Being potential future employees. • To stay informed about recent marketing-finance insights. • To engage in mutual beneficial research projects.

  14. The Marketing-Finance Interface: A new Master Program at UM • - New: started September 2008 • Unique: first in Europe • Industry Driven • Business Realism

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