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THE emotional DOMAIN

THE emotional DOMAIN. Justin Magee, Senior Lecturer DES307M1. 01. THE emotional DOMAIN. designers have moved from the Bauhaus creed of form follows function to one where form follows emotion Grinyer C. 2001. 02.

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THE emotional DOMAIN

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  1. THEemotionalDOMAIN Justin Magee, Senior Lecturer DES307M1 01

  2. THEemotionalDOMAIN designers have moved from the Bauhaus creed of form follows function to one where form follows emotion Grinyer C. 2001 02 Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001

  3. THEemotionalDOMAIN FORM FOLLOWS EMOTION . . . What does this mean? 03

  4. THEemotionalDOMAIN STYLING– Grinyer says not !!?? “Understand the purpose of the product” “Reflects our moods” An object which “gives us joy” Emotion is a “function” of the product and is about “Shape, colour, texture, and operation” Both “Soft” and “Hard” functions from tactile responses to cognitive comprehension. 04 Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001

  5. THEemotionalDOMAIN STYLING– Grinyer says not !!?? ? 05

  6. THEemotionalDOMAIN STYLING– Norman says “ attractive things work better ” Styling is the vehicle for visual narrative and communicates “operation” through “shape, colour, texture” and describes ETHNICITY GENDER PERSONALITY 06 Norman Donald, Emotional Domain: Why we love (or hate) Everyday things., Attractive Things Work Better, 2004

  7. 07 Apple MACiMac 2007 / iPod touch 2007

  8. THEemotionalDOMAIN People & Products: How do we relate to products? 3categories (Desmet & Hekkert 2002) Appealing-ness:Aesthetic, relationship and social attitude Praiseworthy-ness: Social standard, design standard (+ & -) Desirability:To be attractive, To be fun, To be first 07 Desmet PMA, & Hekkert P, ‘The Basis of Product Emotions’, Delft University of Technology Department of Industrial Design. In: W. Green and P. Jordan (Eds.), Pleasure with Products, beyond usability (60-68) 2002

  9. 08 SMART MCCJustin Magee for GE Polymer Design Associates 1995/96

  10. 09 VW Beetle Designed by Ferdinand Porsche 1930’s

  11. SURPRISE 11

  12. the ‘surprise’ element or the inventiveness/ innovation can strike an emotional link with the user. People like novelty or ‘Smart design’. SURPRISE 11 Desmet, P.M.A. From Disgust to Desire: How Products Elicit Emotions. In P. Hekkert, D.C. McDonagh, & J. van Erp (Eds.), Proceedings of the third international conference Design and Emotion, 2003

  13. 12 HugXJustin Magee & Stephen McGilloway 2006

  14. 13 Johanna Van Dalen & Tim Denton

  15. 14 Johanna Van Dalen & Tim Denton

  16. 15 Girlie ConcreteRuth Morrow & Trish Belford 2006

  17. THEemotionalDOMAIN DESIGNER considerations There are 3 major aspects which people focus on in life and which affect their decisions. (Ortony et al. 1988) EVENTSActivities or experiences that emotionally affect us AGENTSFeelings towards active parties in an event OBJECTSinterest in its attributes 16 Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988

  18. THEemotionalDOMAIN DESIGNER considerations Relationship with the product and the user Relationship of the user with others Userperceptions (of product) Socialperceptions (of Product or User) Ethnical or culturalperceptions Age and Genderperceptions 17 Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988

  19. THEemotionalDOMAIN Designers must understand people. Their lifestyles and behaviour, and their concerns, desires, and passions Designers need to understand the emotional domain. END

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