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Understanding the Millennial Student. MASFAA CONFERENCE May 2005. Presented by. Searcy Taylor Mississippi Gulf Coast Community College. Nancy MacNeil A merican S tudent A ssistance. AGENDA. Who are they? What are their characteristics? What are their expectations?

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understanding the millennial student

Understanding the Millennial Student

MASFAA CONFERENCE

May 2005

Presented by

Searcy Taylor

Mississippi Gulf Coast Community College

Nancy MacNeil

American Student Assistance

agenda
AGENDA
  • Who are they?
  • What are their characteristics?
  • What are their expectations?
  • How can you meet their expectations?
  • How can you better communicate with them?
when you were born affects
When You Were Born Affects:
  • VALUES (early years mold your values)
  • ATTITUDES (values shape your attitude)
  • CHOICES (attitude determine your choices)
the generational cycle
The Generational Cycle
  • Represent people “moving through time” with a distinct image of themselves
  • Each generation has a set of common beliefs and behaviors
  • Each generation has a common location in history
common generations
COMMON GENERATIONS
  • GI/Veteran 1901 – 1924
  • Silent/Traditionalist 1925 – 1942
  • Baby Boomers 1943 - 1960
  • Generation X 1961 - 1981
  • Millennials 1982 - Today
who are the millenials
WHO are the MILLENIALS?
  • Children of late boomers and early GenXers
  • “Babies on Board” of the early Reagan years
  • “Have You Hugged Your Child Today” sixth graders of the early Clinton years
  • Teens of Columbine
what has shaped their times
What has SHAPED their times?
  • Focus on children and family
  • Scheduled, Structured Lives
  • Multiculturalism
  • Terrorism
  • Heroism
  • Patriotism
  • Parent Advocacy
  • Globalism
growing up messages
Growing Up “Messages”
  • Be smart – you are special (Nickelodeon, Baby Gap, Sports Illustrated for Kids)
  • Leave no one behind (taught to be inclusive and tolerant of other religions and sexual orientations)
  • Connect 24/7 (learned to be interdependent-on family, friends, and teachers)
  • Achieve now! (right college, right preschool)
  • Serve your community – think of the greater good
millenials are
MILLENIALS ARE:
  • SPECIAL
  • SHELTERED
  • CONFIDENT
  • TEAM-ORIENTED
  • ACHIEVING
  • PRESSURED
  • CONVENTIONAL
millenials are special
MILLENIALS ARE SPECIAL
  • Generation of “wanted” children
  • Central to their parents’ sense of purpose
  • Many Boomer parents delayed having children until financially secure
millenials are sheltered
MILLENIALS ARE SHELTERED
  • Baby on Board signs were created for this generation
  • Their well being has dominated legislation (child restraints, home products, movie/video ratings, campus security)
  • Boomer parents tend to be over-protective
millenials are confident
MILLENIALS ARE CONFIDENT
  • Raised by parents believing in the importance of self-esteem
  • Optimistic yet practical
  • Hopeful of the future
  • Enjoy strong connections with their parents
millenials are team oriented
MILLENIALS ARE TEAM-ORIENTED
  • They are used to being organized in teams
  • They have spent much of their time working and learning in groups
  • They have established tight peer bonds
  • They are inclusive
millenials are achieving
MILLENIALS ARE ACHIEVING
  • They are very much into setting and meeting goals
  • They have the benefit of best-educated parents
  • They are the smartest ever with rising proficiency in math, science and standardized tests
  • They are subject to mandatory testing
millenials are pressured
MILLENIALS ARE PRESSURED
  • They are pushed to study hard
  • They are pushed to succeed
  • They are pushed to attend college
  • They are pushed to choose careers that “pay off” nicely
millenials are conventional
MILLENIALS ARE CONVENTIONAL
  • They identify with their parents’ values
  • They feel close to their parents
  • They are “rule followers” (if we give them clear rules they can understand)
  • They accept authority
  • “Whatever” – passive approach to dissent
other characteristics
OTHER CHARACTERISTICS
  • Technology and Multitasking are a way of life
  • Trial and error is the key learning strategy (Nintendo logic)
  • They are used to bits and bytes, flash and color
  • They are racially and ethnically diverse
  • They want their parents involved (really involved)
  • There is zero tolerance for delays
web usage
WEB USAGE
  • Informational vs. Transactional
  • Our usage vs. Students’ usage
online habits and behavior
ONLINE HABITS AND BEHAVIOR
  • The younger the student, the more internet and computer savvy
  • 82% are online daily
  • Average 12 hours per week
the class of 2008 preferences
THE CLASS OF 2008 ~ Preferences
  • Information must be individually tailored
  • Portability of information is critical
  • Content must be dynamically generated
  • ‘Lag Time’ is a foreign concept
  • Web Surfing is passé
what can you do with this information
WHAT CAN YOU DO WITH THIS INFORMATION?
  • Know your students

- trend watching; polls

  • Determine your solution
  • Can your web site compete?

- mobility, uniqueness, interactivity

1 mobility
1 - Mobility
  • Mobile Web Sites
  • Personal Digital Assistants (PDA)
    • Palm
    • Pocket PC
    • Smart phones
2 uniqueness
2 - Uniqueness
  • Look no further than your own browser…
  • Content delivery must be relevant
  • Yahoo & Amazon changed everything - for the better
3 interactivity
3 - Interactivity
  • Interactive award letters
  • Interactive calculators and estimators
  • Interactive forms and electronic signatures
    • http://www.formsite.com
  • Adobe Acrobat (.pdf) forms are not interactive
3 interactivity cont d
3 – Interactivity (cont’d)
  • Engage with technology – teach with content
  • Extend your customer service model (FAQs, email, phone, instant messaging)
  • Virtual Counseling Tools
    • http://www.liveperson.com / http://www.humanclick.com
summary
Summary…
  • Comparison of Generations
  • Millennial Students’ Expectations
  • Understanding YOUR Students
  • Areas of concentration for web sites:
    • Mobility, uniqueness, interactivity
contact information
CONTACT INFORMATION

Nancy MacNeil

American Student Assistance (ASA)

[email protected]

617.728.4677

Searcy Taylor

Mississippi Gulf Coast Community College

[email protected]

228.897.3886

references
REFERENCES
  • Generations
  • Millenials Rising: The Next Great Generation
  • Millenials Go To College
  • “Look to the Web to Increase Recruitment”

http://www.universitybusiness.com

  • “The Information-Age Mindset, Changes in Students and Implications for Higher Education”, Jason L. Frand, EDUCAUSE Review
  • “Understand the Millenial Generation to Manage Them Successfully”

http://www.digitu.com/enews/012millenials.html

references40
REFERENCES
  • “Managing the Millenials”

http://www.generationsatwork.com

  • “Whassup? A Glimpse Into the Attitudes and Beliefs of the Millenial Generation”

http://www.collegevalues.org/seereview.cfm

  • “Digital Community Colleges and the Coming of the ‘Millenials’”

http://www.thejournal.com

  • “The Millenial Generation Comes to College”

http://www.itc.virginia.edu/fall02

  • “Boomers, Gen-Xers, and Millenials: Understanding the New Students”, Diana Oblinger, EDUCAUSE Review
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