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Promoting up-to-date lighting technologies in the framework of the ELI program in Hungary

Promoting up-to-date lighting technologies in the framework of the ELI program in Hungary. Elek Turda EGI-Contracting / Engineering Co. Ltd. H-1023 Budapest, Bem rakpart 33-34. Hungary E-mail: turda@egi.hu. ELI Hungary Program Profile. Total budget for Hungary : USD 1.25 million

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Promoting up-to-date lighting technologies in the framework of the ELI program in Hungary

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  1. Promoting up-to-date lighting technologies in the framework of the ELI program in Hungary Elek TurdaEGI-Contracting / Engineering Co. Ltd.H-1023 Budapest, Bem rakpart 33-34.HungaryE-mail: turda@egi.hu

  2. ELI Hungary Program Profile • Total budget for Hungary: USD 1.25 million • Funded by Global Environment Facility • Implemented by the International Finance Corporation • Centrally managed in Europe by Danish Power Consult • Locally implemented by EGI Contracting-Engineering Co. Ltd.

  3. ELI Hungary program strategy Development of • awareness • demand for efficient lighting in end-users and • capacity development of the supply industry

  4. Program impacts • energy and capacity savings • reductions in GHG emissions • market transformation were achieved by increase in awareness of and demand for • quality CFLs in the residential sector • energy efficient lighting in existing buildings, particularly public buildings

  5. Residential sector - overview (1) ELI’s main emphasis on CFLs In Hungary • CFL technology is known • high penetration rate • significant differences in CFL penetration amongst the various socio-demographic groups

  6. Residential sector - overview (2)

  7. Residential end-user habits and opinions regarding CFLs (1) • Knowledge and awareness of CFLs is relatively high, with some misperceptions. • High awareness is not necessarily equal with high penetration. • The most well-known features of CFLs are: high price, low energy consumption and long life span.

  8. Residential end-user habits and opinions regarding CFLs (2) • The link between energy-efficient lighting and the environment is not really known. • Reasons for buying a CFL: low energy consumption, longer life span, curiosity and sales promotion. • Frequent reasons for not buying CFLs: too expensive, satifaction with traditional bulbs,poor availability in some areas.

  9. Activities in the residential sector (1) Main tool was CFL campaigns The main aims of the campaigns were • the popularisation of quality CFLs • explaining the benefits of using CFLs • helping people realise the difference between good quality and poor quality CFLs • to increase CFL penetration to 55-60% by the end of the program.

  10. Activities in the residential sector (2) 1st Campaign (Regional) September 2001 - February 2002 2nd Campaign (Nation Wide): September 2002 - February 2003

  11. Main communication challenges • diffusing and counterbalancing the psychological barrier of high first cost • changing old lighting purchase habits • explaining the economic benefits of CFLs • emphasising the difference between high and low quality CFLs

  12. Campaign components/activities (1) • TV spots • educational film on CFLs • DSM leaflets - distribution with the help of the local electricity utilities • POS electrometers • POS material about CFLs

  13. Campaign components/activities (2) • POS material about CFLs • press and radio advertising for CFLs • “ELI CFL promoter” • press conferences • quizzes in local TVs and radios • talk shows in local cable TVs

  14. Campaign components/activities (3) • information dissemination through selected environmental TV programs • PR articles • Christmas advertising promotion

  15. Campaign components/activities (4) • Energy Champion competition in elementary schools • a promotional road-show

  16. Implementation of the campaign • NGOs implemented the campaigns • participation at events • presentations • maintain client service • Manufacturers were also involved.

  17. Market overview during the campaign

  18. Outcome of the residential activities • up to 60-70%increase in consumer awareness of CFLs, • increase to 60% the awareness of the benefits of CFLs • increase the demand for CFLs to 55-60% • strong awareness of technology: increased by 50% from the end of 1999 • increased consumer demand for better quality products

  19. Public sector - overview Indoor lighting infrastructure • obsolete – technology of the 70s and 80s • linear fluorescent technology • poor visual performance • improper illumination levels • flickering • 50 Hz vibration • poor colour rendering • increased maintenance costs

  20. Why the Public Sector? • represents a huge market • neglected by former Hungarian energy efficiency promotions • lighting is out of the focus of building owners • lighting issues are managed by poorly educated caretakers and maintenance personnel • huge saving potential - energy consumption can be cut by 30 to 50% • not really targeted until now due to limited capacity to develop and manage upgrade projects

  21. Activities in the public sector • training and certification on lighting design for • professionals • ESCOs • transactional support for ESCOs including model contracts and supporting material, • training for building owners/operators on energy efficient lighting and lighting retrofit projects • dissemination of information and communication via newsletters and a Hungarian website

  22. Results of the training programs • improve the availability of expertise on the market • improve the knowledge of the practising design engineers • improve the clients’ knowledge and demand towards cost effective lighting solutions • generate a workforce – on both the client’s and the professional’s side - that is keen to assist development of lighting projects

  23. ESCO Transaction Support Fund Set up to assist • ESCOs and • potential ESCO clients to overcome the barriers of the ESCO business The Fund had two windows: • the “Project Development Window” • the “Demonstration Window”

  24. Financial support of the ESCO TSF (1) Financial support was provided for • the development of ESCO lighting projects - to overcome the high transaction cost barrier, • the marketing of ESCO lighting projects - to overcome the low awareness barrier, • the development of mainstream ESCO and ESCO-support complementary - financial, legal, technical, administrative – capacities – to overcome the insufficient capacity barrier,

  25. Financial support of the ESCO TSF (2) Financial support was provided for • the implementation of model transactions – to demonstrate the benefits of the ESCO approach, and to demonstrate the feasibility of state-of-the-art efficiency technologies, • the preparation of sample ESCO contracts, and • the development of end-user capacities to procure ESCO projects – to lessen distrust about the ESCO approach.

  26. Overview of the ESCO Transaction Support Fund • Project Development Window: 42 projects • Demonstration Window: 5 projects

  27. Was there any sense in implementing the ELI program in Hungary? YES, • the Hungarian Lighting Society continues the trainings based on the ELI curriculum • the broadcasting of the education film about the CFLs continues • the assets provided by ELI are used by the manufacturers, NGOs • NGOs continue to use the school program curriculum in their everyday activities

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