BOOM BOOM POW!

1. 3008 or 2000 and late? BOOM BOOM POW!

2. Go to http://warrior-preneur.com/blp to download the handout and freebees for todays class! Becoming the ELITE in your business The Influence Factor in Sales and Marketing Ann M. Evanston, MA Warrior-Preneur.com ann@zenaenterprises.com

3. Warrior-Preneur • Warrior: chooses their own mission and fates • Entrepreneur: innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services.

4. What is Marketing? What is PR? Marketing is what you say and how you say it to attract potential buyers to your business. Essentially, marketing is about a deep psychological understanding of the potential customer, their needs and how it fits with your company vision. PR is the medium to disseminate the message. Ultimately, marketing should create INFLUENCE: the ability to call people in, make them want to be a part and participate willingly in what you offer. Ann M. Evanston, MA Warrior-Preneur.com ann@zenaenterprises.com

5. Social Media is a platform • You plan marketing on platforms: speaking, writing, yellow pages, sales pages, brochures, flyers, vendor tables, social media…. • Take the SNCC Course! First50 people to sign up get it for $49 go to: http://tinyurl.com/SNCCsoap

6. If you don’t want to GROW… You are not in business Michael Gerber, The E-Myth

7. What you are NOT doing to grow your sales base • Only working in, NOT on the Business • Only thinking “I need customers” • Not catching leads • Understanding that people BUY for different reasons • Therefore not changing your marketing to meet different buying styles

8. Developing LEADS • Creating connections is an inbound strategy • Capturing data as an outbound strategy

9. Warriors Code: Buying Styles Time/Info Relationship BasedEmotional FactualSelf Contained Brief/Quick

10. Attracting Competitors versus Attracting Customers • Copying (copying my swagger- BOOM!) • Making EVERYONE happy (BOOM!)

11. Are you Copying?

12. Are you an over pleaser? A clear, focused Target Market calls a TRIBE

13. Dramatically change your approach • STORYTELLING • It creates your INFLUENTIAL VOICE

14. Marketing that is 3008 • Not 2000 late! Take the course! http://tinyurl.com/SNCCsoap

15. Marketing that is 3008 • Not 2000 and Late

16. Build you BEST self to build your BEST Business • What is Self Worth? • 3 Pillars to Self Worth • Why does it matter? Value • Take Ann’s 3 pillars mini-assessment free! Go to http://warrior-preneur.com/soap to access the assessment

17. You have to be willing to: • Step into greatness • And step outside the “industry box” • Do the work it takes to BE great • Ask stupid questions • See what you can do differently, even when it doesn’t yet make sense • Trust your coach

18. You have to be willing to: To be ELITE • Understand the fear you will feel because of the success you are stepping into • And ride that fear • Push yourself when you cannot push anymore • Stop INSANE “As a product based business, I knew I had to change how I sell. Two years ago, I hired Ann as my coach. She pushed me to step outside the box, clearly define my unique market and stop doing what everyone else does. I doubled my revenue the first year!! Now still working with her in year two, I am projected to double my revenue again!” Jennifer Lee, Last Minute Bride