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Threats and Opportunities: A Comprehensive Analysis for Future Growth

This situation analysis examines the strengths, weaknesses, opportunities, and threats (SWOT) in the current context. It focuses on timing and identifies the challenges we face as well as the potential for growth. Committees have been formed to assess specific factors, and external perspectives from society, students, families, and policy makers have been taken into account. The analysis includes input from UMass leaders, deans, academic department heads, and governance groups. This comprehensive assessment will help in creating a refreshed campus plan.

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Threats and Opportunities: A Comprehensive Analysis for Future Growth

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  1. Situation Analysis • Typically look at strengths, weaknesses opportunities, threats (SWOT) • Timing is everything • For example, in 1965, focus would be on coming Baby Boom, and the opportunities for growth that implied • Today, widespread consensus that we face many threats • Overall context begins with the challenges we face (threats) • Committees have been formed to look at specific strengths, weaknesses, and opportunities

  2. Situation Analysis • Set of 24 statements from an external perspective • Society at large • Students and families • Policy makers • Test with UMass leaders to assess extent to which factors should be addressed in campus plan refresh • Scale of 1-10, currently (now) and in 5-10 years (later) • Deans and academic department heads (70+) (red bubbles) • Governance groups (40+) (blue bubbles) • Bubble size is proportionate to number of responses

  3. Value Price Revenue/Costs

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