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IES empreendedoras e relação com o mercado

IES empreendedoras e relação com o mercado. Liz Reisberg April 2010. What is entrepreneurship in higher education?. Is this about IESs generating revenue? Making a profit? Finding innovative ways to provide higher education? A different kind of teaching? Cost management?.

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IES empreendedoras e relação com o mercado

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  1. IES empreendedoras e relação com o mercado Liz Reisberg April 2010

  2. What is entrepreneurship in higher education? Is this about IESs generating revenue? Making a profit? Finding innovative ways to provide higher education? A different kind of teaching? Cost management?

  3. Why are you really here? Are you waiting for me to tell you how your institution can make more money? Sorry!

  4. Entrepreneurship Alternative sources of revenue Developing new markets Improving competitive position

  5. Higher education is not free Government pays Students pay Someone makes donations or investments Institutions generate revenue

  6. Higher education is not free There are limits to government funding Government funds may be limited to public institutions There are limits to what private institutions can charge directly to students What are other sources of revenue?

  7. Alternative sources of financing • Student loans • Commercial loans • Government subsidized loans • Institutionally-managed loans • Financing helps to expand the potential “market”

  8. Alternative sources of financing • Philanthropists • Individuals, corporations, or foundations committed to education • Computer Science at The University of Texas at Austin Receives $30 Million Challenge Grant from Bill & Melinda Gates Foundation and will name the building the Bill & Melinda Gates Computer Science Complex • Investors • Individuals, corporations, or foundations committed to socially-responsible investment • http://www.alacrastore.com/company-snapshot/Anhanguera_Educacional_Participacoes_SA-2507681

  9. Alternative sources of financing Available Flavors Banana Chocolate Chip Black Raspberry Cake Batter Cherry Vanilla Chocolate Chocolate Chip Chocolate Chip Cookie Dough Chocolate Fudge Crunch Chocolate Peanut Butter Swirl Coffee Coffee Espresso Crunch Husky Tracks Jonathan Supreme Maple Walnut Mint Chocolate Chip Oreo Pistachio Red Raspberry Sorbet Strawberries n' Cream Toasted Almond Amaretto Vanilla Visit the Department of Animal Science U.Conn Dairy Bar! • Sale of services or product

  10. Alternative sources of financing Welcome to NECI Dining The celebrated teaching restaurants of New England Culinary Institute offer a glimpse behind the scenes at one of America's leading training grounds for tomorrow's celebrity chefs. Visit our restaurant and our bakery in Montpelier, Vermont's charming capital city, and experience our unique "learn by doing" educational philosophy in action. With menus that change with the seasons, the resources of Vermont's farms and fields, and the passion of our students and chefs, our restaurants offer a wonderful culinary experience for every occasion. • Sale of services or product

  11. Alternative sources of financing • Sale of services or product • Services to small businesses • Provide accounting services • Develop marketing plans • Research strategic opportunities for expansion

  12. Alternative sources of financing • Partnerships with industry • MIT with Microsoft • Five-year partnership to develop instructional technology to enhance university education • A collaboration of students, faculty, and Microsoft researchers • Philippines universities with private industry • Training programs for industry employees • Testing products • Faculty and students work under contract in “business incubators” for industry in India • Textiles, tourism, environmentally-friendly product development

  13. Developing & serving new markets • Older students without higher education • Professionals in need of further education • Career changers • Historically under-represented minorities

  14. Improving competitive position • What resources do you have that you can leverage to provide unique opportunities? • What are other institutions not offering? • New delivery options? • Off-campus locations • Hybrids of face-to-face with online learning • Innovative programs in traditional careers • Interdisciplinary programs that combine knowledge areas • Incorporate practical experiences such as internships

  15. Improving competitive position • Marketing, branding, and positioning http://www.unianhanguera.edu.br/anhanguera/

  16. Entrepreneurial activities Provide additional revenue Provide invaluable opportunities for students to apply learning Provide faculty with opportunities for different kinds of pedagogy and mentoring

  17. Create “space” for innovation • Cross-disciplinary committees • Combined student-faculty-alumni “think tanks” • Industry advisory boards

  18. Create “space” for innovation • Be bold! • Be different! • Be relevant!

  19. Muito obrigada! Liz Reisberg Center for International Higher Education Lynch School of Education Boston College www.bc.edu/cihe

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