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STRATEGIC MANAGEMENT & BUSINESS POLICY 11 TH EDITION

CHAPTER 5 Internal Scanning: Organizational Analysis. STRATEGIC MANAGEMENT & BUSINESS POLICY 11 TH EDITION. THOMAS L. WHEELEN J. DAVID HUNGER. Resource-Based Approach to Organizational Analysis. Internal strategic factors --

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STRATEGIC MANAGEMENT & BUSINESS POLICY 11 TH EDITION

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  1. CHAPTER 5 Internal Scanning: Organizational Analysis STRATEGIC MANAGEMENT & BUSINESS POLICY11TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER

  2. Resource-Based Approach to Organizational Analysis • Internal strategic factors -- • Critical strengths and weaknesses that are likely to determine if the firm will be able to take advantage of opportunities while avoiding threats • Resources • Capabilities • Competency • Core competency • Distinctive competency

  3. Core and Distinctive Competencies • VRIO Framework -- • Value • Rareness • Imitability • Organization

  4. Resource-Based Approach to Organizational Analysis • 5-Step Approach Strategy Analysis -- • Identify and classify resources • Combine strengths into capabilities • Appraise profit potential of capabilities • Select strategy that best exploits • Identify resource gaps invest in weaknesses

  5. Continuum of Sustainability

  6. Sustainability of Advantage • Imitability -- • Rate at which a firm’s underlying resources and capabilities can be duplicated by others • Durability -- • Rate at which a firm’s underlying resources and capabilities depreciate or become obsolete

  7. Sustainability of Advantage • Core Competency can be imitated -- • Transparency • Transferability • Replicability

  8. Business Models Company’s method for making money in the current business environment.

  9. Business Models • Types of Models -- • Customer Solutions Model • Profit Pyramid Model • Multi-Component System/Installed Base Model • Advertising Model • Switchboard Model

  10. Business Models • Types of Models -- • Time Model • Efficiency Model • Blockbuster Model • Profit Multiplier Model • Entrepreneurial Model • De Facto Standard Model

  11. Value-Chain Analysis Linked set of value-creating activities beginning with basic raw material and ending with distributors getting final goods into hands of customers Typical Value Chain for a Manufactured Product

  12. Corporation’s Value Chain

  13. Scanning Functional Resources & Capabilities • Basic Organizational Structures -- • Simple structure • Functional structure • Divisional structure • Strategic business units (SBU’s) • Conglomerate structure

  14. Basic Organizational Structures

  15. Corporate Culture • Collection of beliefs, expectations, and values learned and shared by a corporation’s members and transmitted from one generation of employees to another

  16. Strategic Marketing Issues • Market Position & Segmentation • Marketing Mix • Product Life Cycle • Brand & Corporate Reputation

  17. Product Life Cycle

  18. Strategic Financial Issues • Financial leverage • Capital budgeting

  19. Strategic Research & Development Issues • R&D Intensity • Technological Competence • Technology Transfer

  20. Technological Discontinuity

  21. Strategic Human Resource Management Issues • HRM – • Increasing use of teams • Union relations • Temporary workers • Quality of work life • Human diversity

  22. Internal Factor Analysis Summary Table

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