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Luxury Real Estate Investing

Module 2A – Finding Sellers. Luxury Real Estate Investing. Branding First. Logo High End Business Cards and Marketing Material Consistency Personal Presence. #1 – Direct Marketing. Pre-Foreclosures Divorce Filings Targeted Mailing Lists Household Incomes $250k+ Net Worth $10M+

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Luxury Real Estate Investing

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  1. Module 2A – Finding Sellers Luxury Real Estate Investing

  2. Branding First • Logo • High End Business Cards and Marketing Material • Consistency • Personal Presence

  3. #1 – Direct Marketing • Pre-Foreclosures • Divorce Filings • Targeted Mailing Lists • Household Incomes $250k+ • Net Worth $10M+ • Elderly Owners • Absentee Owners

  4. #2 – Advertising • Newspaper (online classifieds) • “Real estate notices” • “Services and Homes ‘by area’” • “Money to Lend” (if allowed) • Specify $500k and up (if you want only luxury real estate) • Local luxury publications • Examples: • laduenews.com

  5. #3 – MLS • Expired Listings • Properties that have been on the market 90+ days • Look for trigger terms with keyword search: • “Must sell” • “Bring offers” • “Motivated Seller” • “Short sale possible” • Sotheby’s International Realty

  6. #4 – Networking • Charity Events • Sponsors Galas • Private Events • Country Clubs • www.stlmag.com/topics/party-pics/

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