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Marketing Options Beyond the Nearest Farmers Market

Marketing Options Beyond the Nearest Farmers Market. John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension 708-352-0109 ephillps@illinois.edu. The Local Foods Frenzy. Increasing Consumer awareness and demand Increasing number of NEW Farmers Markets

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Marketing Options Beyond the Nearest Farmers Market

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  1. Marketing Options Beyond the Nearest Farmers Market John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension 708-352-0109 ephillps@illinois.edu

  2. The Local Foods Frenzy • Increasing Consumer awareness and demand • Increasing number of NEW Farmers Markets • Grocery, restaurant, distributors positioning in response to demand • And transportation costs • Producers positioning to supply produce

  3. Marketing Options • Direct to Consumer • Farmers Market • On-Farm Market • CSA • Wholesale • Distributor • Grocery • Restaurant

  4. Differing Opinions on Opportunity

  5. Local Food Buyers

  6. About the customer • Direct Marketing • The customer is the consumer/end-user • Main thoughts of the purchasing decision • Quality product • Trust of the producer • Emotion

  7. About the Customer • Wholesale Marketing • Main thoughts of the purchasing decision • Quality, trust of producer, accurate invoicing, professionalism, competitive pricing, packaging, communication, delivery, storage capability, Guarantees, Farm Safety Plan, Third Party Verification/Audit, Traceability, Insurance, etc.

  8. . A Food Industry “Match Maker”

  9. MarketMaker Welcomes 3 New States in 2010

  10. Taste of the States Food products Highlighted in rotating banner ad

  11. Business Spotlight

  12. Click through on Business Spotlight provides detailed production and contact information

  13. Now In Season

  14. IL Farmers Market Search

  15. Market Research Select your target market with census tract demographic profiles and business searches Find high income or ethnic populations or Retail outlets serving those neighborhoods

  16. Customized census profiles

  17. Detailed Searches Buyers can use MarketMaker to find suppliers too. This search has identified producers of certified organic sunflower designated by blue dots

  18. Search By Certification

  19. Monthly News Letters for Subscribers

  20. Featured Groups

  21. What’s Next? • Additional search options for Consumers • Agritourism MarketMaker • Institutional Buyers Portals • Sourcing needs • Delivery specification • Food safety requirements • Farm to School • Food Banks • Mobile Apps

  22. University of Nebraska – LincolnInstitute of Agriculture and Natural ResourcesThe Food Processing CenterJill Gifford 402-472-2819 • From Recipe to Reality • Decision making tool to start a food manufacturing business • Chicago April 15 • Better Process Control School for Acidified and Low Acid Canned Foods • April 11-13, Lincoln Nebraska • National Small Food Manufacturer Conference • May 23-24, Omaha, Nebraska • Better Process Control School • October 4-7, Lincoln, Nebraska

  23. Ellen Phillips University of Illinois Extension 708-352-0109 ephillps@illinois.edu

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